An overview of new tools and plugins Facebook has released and how to best utilize them for marketing your business. Examples and case studies from corporations, private and boarding schools and summer camps. Presented by Agnes Stawicki, Our Kids Media.

1. Marketing beyond the ‘wall’
Our Kids Media
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2. Introduction The Wall Custom Tabs Open Graph Places
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3. Canada on Facebook
16+ million 411 minutes 53% female
users per month 47% male
Source: Facebook Stats, November 2010
190 friends
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4. Marketing with Facebook
Engage with customers where they
are spending time
Create experiences that integrate
your brand and customers
Value > Mission > Strategy > Tactics
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5. Is it worth it?
Case Study: Brentwood College School, BC
Launched January 9, 2010
1,202 fans, 760 weekly active users
#1 referral source for the past year
Drives 9.35% of all website traffic
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6. Is it worth it?
Case Study: Upper Canada College, ON
Launched Spring 2010
489 fans (page), 990 members (alumni group)
Generates 13.5% of total referral traffic
Biggest success: Finding ‘old boys’
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7. The Wall
Real Time Conversations
Post: news, photos, events
Engage: initiate discussion
Moderate: comments, likes, shares
Promote: invite students/parents to participate
More popular than official Olympic page
Molson Canadian Rally Book - 150 pages
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8. Custom Tabs
Branding and Integration
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9. Custom Tabs
Branding and Integration
Be my friend, get a bagel
4,700 to 336,000 fans in 3 days
Manage your starbucks card
Integrated with their print and mobile campaign
CrowdSaver: putting customers in charge
Discounted prices only available if number of votes
required is reached
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10. Custom Tabs
Branding and Integration
Events calendar Newsletter Blog/news Photos
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11. Facebook Open Graph
Social Recommendations
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12. Facebook Open Graph
Social Recommendations
Extends functionality of Facebook to
any page of the world wide web
1. Publishes a story to the users friends
2. Adds the like to the users profile
3. Is discovered through search
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13. Anyone using it?
Facebook Open Graph and Social Plugins
150 million users engage with Facebook
on external websites every month
2 million websites host the ‘Like’ button
Mobile users are 2x as active than non-
mobile users
Source: Facebook.com/Press
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14. Facebook Open Graph
Personal Recommendations
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15. Case Studies
Facebook Social Plugins
ABC News
referral traffic increased 250%
NHL.com ‘The Rock’ links to
URL provided
referral traffic increased 80%
92% more articles read
Global News
#2 source of traffic
IMDb points to
primary domain
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16. Facebook Places
Local Business Listings
‘Check in’ while at your
school location
Claim your business
Complete verification call
Merge with your Facebook
Page (optional)
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17. Guiding Principals
Building a successful community
1. Post at least one item every day
2. Generate varied content that reflects all curriculum/activities
3. Appeal to a broad audience
4. Set respectful and inclusive tone
5. Respond promptly to comments, feedback and inquiries received
6. Monitor what is most popular and build on your success
7. Promote the page and invite your network to join
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18. Guiding Principals
Building a successful community
Brentwood
College School
“Building our page was very rewarding
for our community, x just for current
not
students, but also alumni and parents
who wish to network with each other”
-- Karen Fisher,
Admissions and Marketing
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19. Facebook
Marketing beyond the ‘wall’
@OurKidsNet @AgnesStawicki
Facebook.com/PrivateSchoolEducation
YouTube.com/OurKidsDOTnet
OurKidsMedia.com 1.877.272.1845 x31
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