using social media to acheive seo success

1. Using Social Media to Achieve SEO Success:
How to leverage the opportunities in social media for
higher rankings in organic search results
Realised by : HAKIMA OUHIDA
ATII 2016
Wild tree hacks

2. A New World
Social is Directly Tied
to Search Results

3. • What is the link between
social Media and SEO?

4.  Helps your content get discovered.
 Builds links to your content when reshared.
 Helps you build a community of fans and supporters.
 Increases your visibility and authority.
 Grows your site traffic.
How Social Media Supports
Your SEO Efforts

5. • not just create accounts on these
platforms
• we must enrich and be active in
different ways
• participate in discussions
• leave comments on different
groups
• propose solutions to problems
• publish news content
• participate in video conferences
• upload videos, etc ...

6. Google+’s Network Domination

7. 90mm+ Google Users See Personalized SERPs

8. Google+ Suggested Users
The “people and pages” results appear to come from participation on G+, high circle counts,
consistent contributions and brand signals

9. Google+ in Logged-Out Results
Both “people and pages” and +1 counts show for logged-out users.

10. Google+ Influences Crawling
Google’s New
“Submit URL” Box

11. • https://www.youtube.com/watch?v=ofhwPC-5Ub4

12. • Does a Facebook Page Help Your
Website SEO?

14. How to reference his Facebook page on Google

15. Google Visibility into
Facebook Likes

16. Does Google Index Facebook
Shared Content?

17. Google’s Visibility Into
Your Friends

19. How Likely is Google to Index
Facebook Posts?

20. The Secret to Getting a
Large Facebook Link
Thumbnail

21. Facebook Shares in Bing, Too
Through Bing’s partnership/integration with Facebook, results are massively personalized for any
logged-in Facebook user (all 900 million of them)

22. Google’s DEEP Social Network
http://www.google.com/s2/u/0/search/social - the hardest-to-find page in Google
Whoa. Google really does
know everything about you
(and your friends).

23. Second-Order Effects
Social Activity Leads to
Search Rankings

24. Social Drives Awareness & Branding
Keith Urban’s tweet informed 200 million people prior to President Obama’s speech:
http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single

25. Social Drives Queries
Just after the social boom from DSC, the queries for their brand went “meteoric” in Google Trends

26. Queries Influence Rankings
http://www.seomoz.org/blog/whoa-can-query-volume-directly-influence-rankings

27. Social Yields Press
via http://stateofthemedia.org/2012/mobile-devices-and-news-consumption-some-good-signs-for-
journalism/what-facebook-and-twitter-mean-for-news/?src=prc-section

28. Social Yields Links
Via http://www.opensiteexplorer.org/pages?site=www.seomoz.org%2Fblog

29. A Unified Strategy
For Search + Social
Dominance

30. Create Share-
Worthy Content

31. Create Share-
Worthy Content
Share Socially

32. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost

33. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & Value

34. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & ValueEarn More Social
Followers

35. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & ValueEarn More Social
Followers
Amplify Network
Reach

36. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & ValueEarn More Social
Followers
Amplify Network
Reach
More Searchers
Biased to Seeing
Your Stuff

37. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & ValueEarn More Social
Followers
Amplify Network
Reach
More Searchers
Biased to Seeing
Your Stuff
Win the
Internet

38. Let’s Watch It Happen
With a Real Example

39. Start with Great Content
http://www.dollarshaveclub.com/

40. Add a Little PR Outreach
http://techcrunch.com/2012/03/06/dollar-shave-club/

41. Spread Across Social Networks
http://www.facebook.com/DollarShaveClub

42. Spread Across Social Networks
https://twitter.com/#!/dollarshaveclub

43. Spread Across Social Networks
http://www.youtube.com/watch?v=ZUG9qYTJMsI

44. Dominate Personalized Search
https://www.google.com/search?q=shave (while logged in to my account)

45. Earn Links Like Crazy
The links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ links from
high authority domains in just a few days.

46. Win the Internet
Via http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382

47. A Great Case Study for SEO
If DSC had integrated SEO into their viral and social marketing plan, they likely could have earned
rankings across search terms that would continue to send them traffic long after the launch.

48. Tactics that Work
In a Search + Social
World

49. Google+
Tactics

50. Google+ Circles
Google’s “extended circles” mean you influence not only your followers, but their followers, too.

51. FindPeopleonPlus + Targeted Outreach
http://findpeopleonplus.com – great tool for G+ discovery

52. Requesting Feedback/Shares by Name
Because a +Name becomes a notification, using them signals G+ users and often results in a follow

53. Study Ripples to Target Viral Users
By viewing ripples like this one, you can see which influencers resulted in large amounts of shares.
Hot on G+ is a great way to study this: https://plus.google.com/u/1/hot
I shared this; it got lots
of re-shares 

54. G+ Also Uses Gmail… Email = Network
Anyone with a Gmail account is automatically included in personalized sharing

55. Twitter & Facebook
Tactics

56. Best Way to Grow Your Network: Share Links
http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html

57. Drive More Social Activity w/ Proper Timing
Via http://www.tweriod.com (I know, terrible name, but cool service)

58. Gamification + Profiles/UGC = WIN
SEOmoz’s gamified profiles created a 100% boost in profile completion (and thousands more links
from members’ sites. Via http://www.seomoz.org/users/profile/

59. Content
Tactics

60. Good = Not Good Enough
http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

61. Visuals > Pure Text Content
Just by putting text statistics into visual content, you can earn massive sharing potential

62. Positive Mentions of Influencers
Via http://www.urbanspoon.com/blogs/52/London.html

63. Integrated
Tactics

64. Social Channels to Build Search Demand
In this case, I drove searches directly using a link, but it’s also very possible

65. Rel Author + Author Authority
Great how-to here: http://www.blindfiveyearold.com/how-to-implement-rel-author

66. Rich Snippets through Hosted Video Content
Great tutorial: http://www.distilled.net/blog/video/getting-video-results-in-google/

68. R
Your
Analytics
Will Lie
to You.
(unless you’re using
multi-touch attribution)

69. R
http://www.seomoz.org/blog/tracking-the-roi-of-social-media
Multi-Channel
Attribution is
Critical

70. Visualizing Visits Through Various Channels
http://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday

71. Integrated
Inbound Marketing
Is the Future

72. Blogs + Blogging
Comment Marketing
News/Media/PR
SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcasting
Webinars
Research/White Papers
Infographics
Social Bookmarking
COMBINE TO WIN
(focus on just one, and you miss out)
Direct/Referring Links
Type-In Traffic
Email
Local Portals

73. Conclusions
• Clearly Google does not use the Like
data
• Our Attempt to Directly Measure
Indexing and Ranking of Facebook
Shared Links Was Inconclusive
• If Your Profile is Public, Google Can See
Who Your Friends are if They Want.
• Google Does not Index All Shares on
Prominent Profiles
• Query Deserves Freshness Behavior is
Not in Evidence.

74. Hakima OUHIDA
Wild tree hacks
@hakimaouhida
Wild tree hacks
hakimaouhida42@gmaim,com