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mediakit II-2008/I-2009
EDITORIAL CALENDAR   EDITORIAL CALENDAR
                          Issue Number    Publishing date         Advertising          Featured Coverage                  Bonus Distribution
                                                                   deadline
                          #7-2008           July 25, 2008        July 18, 2008     Competition of Russian printing
                                                                                   facilities with Poland, Finland,
                                                                                           Ukraine & Estonia
                          #8-2008          August 20, 2008      August 13, 2008       Sheet-fed offset printing
                          #9-2008        September 20, 2008   September 13, 2008      Newspaper/magazine                       VDRH 2008
                                                                                                printing                September 23-25, 2008
                                                                                                                          St.-Petersburg, Russia
                          #10-2008       October 15, 2008      October, 8, 2008          Pre-press incl. CtP          Volgograd Advertising Festival
                                                                                                                         October 13-15, 2008
                                                                                                                           Volgograd, Russia
                          #11-2008       November 15, 2008    November 8, 2008             Digital printing                   Reklama 2008
                                                                                                                        November 11-14, 2008
                                                                                                                             Moscow, Russia

                                                                                                                      On Demand - Russia - 2008
                                                                                                                       November 18-21, 2008
                                                                                                                          Moscow, Russia
                          #12-2008       December 10, 2008    December 2, 2008          Publishers’ opinions,
                                                                                            plans 2009
                          #1-2009         January 20, 2009     January 13, 2009         Results of the 2008
                          #2-2009        February 17, 2009    February 10, 2009          Labels, Packaging
                          #3-2009         March, 15, 2009       March 7, 2009             Paper for printing
                          #4-2009           April 15, 2009       April 8, 2009                  Inks
                          #5-2009          May 15, 2009          May 7, 2009                 Post-press
                          #6-2009           June 15, 2009        June 8, 2009        B2B magazines as a large
                                                                                     segment of printing market




                                                                                                                                                       www.mediarama.ru
ADVERTISING SPECS   ADVERTISING SPECS

                          1/1 page         2/3 page        1/2 page horiz.   1/2 page vert.    1/3 page




                                                                                                      83x280 mm
                                                                                                            (+5mm bleed)
                                             148x280
                        210x280 mm             mm                                  110x280
                         (+5mm bleed)       (+5mm bleed)                             mm
                                                                                     (+5mm
                                                              190x126                bleed)
                                                                mm




                       1/4 page horiz.   1/4 page vert.       1/8 page        1/12 page        1/24 page


                             112x82
                              mm                                                              60x25 mm
                                                                             60x55 mm



                                               88x120
                                                mm
                         190x63 mm
                                                             190x32 mm




                                                                                                    www.mediarama.ru
ADVERTISING RATES   ADVERTISING RATES


                                                            Rate for 1 publication   if 3-5 publications      if 6-11 publications           if 12 or more
                                                                     Euro                    Euro                     Euro                    publications
                                                                                                                                                  Euro
                       Discount for multiple publications            0%                     6%                         9%                         12%
                       2/1 page (A3)                                2099                   1973                       1910                        1847
                       1/1 page (A4)                                1188                   1116                       1081                        1045
                       2/3 page                                     990                    930                        900                          871
                       1/2 page                                     726                    682                        660                          638
                       1/3 page                                     550                    517                        500                          484
                       1/4 page                                     435                    408                        395                          382
                       1/8 page                                     232                    218                        211                          204

                                                                                               Terms of payment. As soon as the magazine with your advertisement is published,
                                                                                               we will send you an invoice.
                                                                                               Our banking details:
                                                                                               Deutsche Bank AG, Taunusanlage 12, 60325 Frankfurt/Main Germany
                                                                                               S.W.I.F.T.                                                           DEUT DE FF
                                                                                               Account No                                                  10094751040000
                                                                                               Beneficiary Institution                JSCB “Promsvyazbank” Moscow, Russia
                                                                                               S.W.I.F.T                                                         PRMSRUMM
                                                                                                Transit account                                   40702978180151354101
                                                                                               Beneficiary                         “Izdatelstvo Mediarama” Limited Company
                                                                                               Current account                                    40702978880150354101




                                                                                                                                                        www.mediarama.ru
PUBLICATION/CONTACTS   PUBLICATION/CONTACTS


                             Publisher                                  Mediarama
                                                            (since October, 2007)
                                                             Alexey Ovsyannikov
                                                              (from 1994 till 2007)
                             Location                              Moscow, Russia
                             Frequency                           12 issues per year
                             Format                                   210x280 mm
                             Binding                                saddle-stitched
                             Printed by                  Digital Express Company
                             Printed on                          Ryobi 755 Wide S
                             Circulation                     3000 copies monthly
                             Volume                                    52-64 pages




                       Editor/publisher - Eduard Chumakov,      Senior editor - Evgeniya Metrusenko
                       chumakov@mediarama.ru,                   metrg@mediarama.ru,
                       +7.499.134.1207                          +7.499.134.7483

                       Project director - Alexander Shirokikh   Commercial director - Alexey Yarigin   119313, Russian Federation, Moscow, Leninsky avenue, 87/1, #392
                       shirokikh@mediarama.ru,                  alex@mediarama.ru
                       +7.499.134.1531                          +7.499.134.2076                                                                    www.mediarama.ru
SECTIONS   SECTIONS



                      Birthdays of the next month      Printer:
                      Recent Appointments              [Person of the issue]
                      Future installations in Russia   [Photo-report]
                      News from the whole Russia       [Regions}
                                                       [Printing equipment]
                      Publisher:                       [Pre-press equipment]
                      [Interview]                      [Post-press equipment]
                      [New magazine launches]          [Foreign experience]
                      [B2B-magazines as a segment      [Materials/Media]
                      of printing industry]            [Digital printing]




                                                                                www.mediarama.ru
DISTRIBUTION NETWORK   DISTRIBUTION NETWORK
                       Current                                  Planned
                       distribution                             distribution
                                                                                         Moscow
                       network                                  network:
                                                                                          20%
                       June’08:                                 March’09
                                               Moscow
                                  Russian       40%
                                  regions                                      Russian
                                   60%                                         regions
                                                                                80%

                                                        Publishers
                                                          14%


                                      Current
                                      distribution               Print-
                                      by subscribers:            houses
                                                                  86%


                                                                                           www.mediarama.ru

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Printer & Publisher Mediakit

  • 2. EDITORIAL CALENDAR EDITORIAL CALENDAR Issue Number Publishing date Advertising Featured Coverage Bonus Distribution deadline #7-2008 July 25, 2008 July 18, 2008 Competition of Russian printing facilities with Poland, Finland, Ukraine & Estonia #8-2008 August 20, 2008 August 13, 2008 Sheet-fed offset printing #9-2008 September 20, 2008 September 13, 2008 Newspaper/magazine VDRH 2008 printing September 23-25, 2008 St.-Petersburg, Russia #10-2008 October 15, 2008 October, 8, 2008 Pre-press incl. CtP Volgograd Advertising Festival October 13-15, 2008 Volgograd, Russia #11-2008 November 15, 2008 November 8, 2008 Digital printing Reklama 2008 November 11-14, 2008 Moscow, Russia On Demand - Russia - 2008 November 18-21, 2008 Moscow, Russia #12-2008 December 10, 2008 December 2, 2008 Publishers’ opinions, plans 2009 #1-2009 January 20, 2009 January 13, 2009 Results of the 2008 #2-2009 February 17, 2009 February 10, 2009 Labels, Packaging #3-2009 March, 15, 2009 March 7, 2009 Paper for printing #4-2009 April 15, 2009 April 8, 2009 Inks #5-2009 May 15, 2009 May 7, 2009 Post-press #6-2009 June 15, 2009 June 8, 2009 B2B magazines as a large segment of printing market www.mediarama.ru
  • 3. ADVERTISING SPECS ADVERTISING SPECS 1/1 page 2/3 page 1/2 page horiz. 1/2 page vert. 1/3 page 83x280 mm (+5mm bleed) 148x280 210x280 mm mm 110x280 (+5mm bleed) (+5mm bleed) mm (+5mm 190x126 bleed) mm 1/4 page horiz. 1/4 page vert. 1/8 page 1/12 page 1/24 page 112x82 mm 60x25 mm 60x55 mm 88x120 mm 190x63 mm 190x32 mm www.mediarama.ru
  • 4. ADVERTISING RATES ADVERTISING RATES Rate for 1 publication if 3-5 publications if 6-11 publications if 12 or more Euro Euro Euro publications Euro Discount for multiple publications 0% 6% 9% 12% 2/1 page (A3) 2099 1973 1910 1847 1/1 page (A4) 1188 1116 1081 1045 2/3 page 990 930 900 871 1/2 page 726 682 660 638 1/3 page 550 517 500 484 1/4 page 435 408 395 382 1/8 page 232 218 211 204 Terms of payment. As soon as the magazine with your advertisement is published, we will send you an invoice. Our banking details: Deutsche Bank AG, Taunusanlage 12, 60325 Frankfurt/Main Germany S.W.I.F.T. DEUT DE FF Account No 10094751040000 Beneficiary Institution JSCB “Promsvyazbank” Moscow, Russia S.W.I.F.T PRMSRUMM Transit account 40702978180151354101 Beneficiary “Izdatelstvo Mediarama” Limited Company Current account 40702978880150354101 www.mediarama.ru
  • 5. PUBLICATION/CONTACTS PUBLICATION/CONTACTS Publisher Mediarama (since October, 2007) Alexey Ovsyannikov (from 1994 till 2007) Location Moscow, Russia Frequency 12 issues per year Format 210x280 mm Binding saddle-stitched Printed by Digital Express Company Printed on Ryobi 755 Wide S Circulation 3000 copies monthly Volume 52-64 pages Editor/publisher - Eduard Chumakov, Senior editor - Evgeniya Metrusenko chumakov@mediarama.ru, metrg@mediarama.ru, +7.499.134.1207 +7.499.134.7483 Project director - Alexander Shirokikh Commercial director - Alexey Yarigin 119313, Russian Federation, Moscow, Leninsky avenue, 87/1, #392 shirokikh@mediarama.ru, alex@mediarama.ru +7.499.134.1531 +7.499.134.2076 www.mediarama.ru
  • 6. SECTIONS SECTIONS Birthdays of the next month Printer: Recent Appointments [Person of the issue] Future installations in Russia [Photo-report] News from the whole Russia [Regions} [Printing equipment] Publisher: [Pre-press equipment] [Interview] [Post-press equipment] [New magazine launches] [Foreign experience] [B2B-magazines as a segment [Materials/Media] of printing industry] [Digital printing] www.mediarama.ru
  • 7. DISTRIBUTION NETWORK DISTRIBUTION NETWORK Current Planned distribution distribution Moscow network network: 20% June’08: March’09 Moscow Russian 40% regions Russian 60% regions 80% Publishers 14% Current distribution Print- by subscribers: houses 86% www.mediarama.ru