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Guide to Digital Marketing Audit
- 2. © 2015 Business On Webs LLC
Blogging
Did you know?
Did you know that companies that blog get 55% more web traffic and 70% more
leads than those that don't? Blogging is the best way there is to reach your
target audience with the useful, educational information they're out there
looking for. Not to mention how much it helps your search rankings.
What you should do
Set up a blog.
Set up an RSS feed.
Link to your blog from your home page.
Add social sharing buttons to your blog.
Add social subscription options to your blog.
Add an email subscription option to your blog.
We observed your website doesn’t have a platform for Blogging, which could increase
your traffic exponentially if implemented. It is your Online Cable Network
- 3. © 2015 Business On Webs LLC
Social Media
Did you know?
62% of marketers said social media became more important to the
marketing campaigns in the last 6 months. (State of Inbound
Marketing, 2012).
What you should do
Setup a LinkedIn, Facebook, Twitter, Google Plus and Instagram
account
Link these accounts from your Homepage to the social Media
Your website already has a Facebook and Twitter Business page,
however there is need to create LinkedIn, Google Plus and
Instagram accounts for your kind of Business, there are very
useful predictions to support this claim.
- 4. © 2015 Business On Webs LLC
Search Engine Optimization
Did you know?
75% of users never go further than the first page of search results. You've
got to do what you can to stand out in the pack of results, and
compelling page descriptions is a good place to start.
What you should do
Add alt tags to your images.
Use page titles without your company name.
Use unique page descriptions.
<title>Home</title> needs keyword upgrade
Search Engine Optimization is very important, in your search ranking
both Offpage and Onpage. Please note that Recommendations
presented here are technical
- 5. © 2015 Business On Webs LLC
Lead Generation
Did you know?
Automation can be an effective tool when used to engage
potential customers on their terms.
What you should do
Create landing pages with forms to generate leads.
Set up marketing automation to make your life easier.
Set up analytics to measure your marketing efforts.
Email Marketing is necessary in making bonuses available to your
visitors in exchange for their contact details, to ensure continuity of
relationship building via their email address.
- 6. © 2015 Business On Webs LLC
Mobile Device Compatibility
Did you know?
This is what your website looks like on most popular smartphones
and tablets. Did you know that 43% of all phones are
smartphones, and 87% of them use it to access the internet?
With Traffic gradually shifting from Desktops and PCs, it is also
important to follow this trend in making your website mobile
friendly. You have done this aspect so well, congratulations.
- 7. © 2015 Business On Webs LLC
Mobile Device Compatibility
This is how your website looks on a Mobile device
- 8. © 2015 Business On Webs LLC
Mobile Device Compatibility
© 2015 Business On Webs LLC
Search Engine Marketing, PR & PPC
Did you know?
Francisco Rosales, Founder of SocialMouths.com, says paid media effort
will increase as to complement non-paid forms (organic)
What you should do
Google Adwords
20 Keywords Implementation
PPC (Pay per Click)
Geo Targeting Setup
Conversion Tracking
Textual Content Optimization
Keyword competitor analysis
Search Engine Marketing (SEM), Press Release (PR) and Pay Per Click
(PPC) are terms used to increase your visibility online via paid
adverts on the search engines and other authority websites.
- 9. Business On Webs is a Digital Marketing Company that offers
Small and Existing Businesses, a proven system of creating
awareness and Online visibility for their brands.
Please feel free to request a work plan & cost sheet on how
we would help you achieve the recommendations.
© 2015 Business On Webs LLC
Company Profile
We are pleased to present you this $1000 worth
of concise audit similar to that of McKinsey
International & Accenture through the effort
of our team for FREE, who are driven by
passion to see your business grow
Recommend us for this service, speaking
engagement, training and consulting and other
Digital Marketing Services
- 10. Blogging
© 2014 Business On Webs LLC
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