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LEF 2015 - Serious Workshop Branding

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Presentation and workshop at LEF 2015 in Gelsenkirchen about branding a LEO club.

Veröffentlicht in: Design
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LEF 2015 - Serious Workshop Branding

  1. 1. BRANDING 3.8.2015 – 10 - 12 – Othmar Fetz
  2. 2. #LEF2015
  3. 3. Topic Gain Superpower by Branding Your LEO Club My story of understanding LEO
 and how to make things better…
  4. 4. The Next 120“ The LEO Book 35“ Break 5“ LEO Brand 20“ USP 20“ Tools 20“ The superpower network 5“ QA 15“
  5. 5. ME Othmar Fetz
  6. 6. Othmar Fetz, AUT Designer • Photographer • LEO @fetz
  7. 7. MY LEO LIFE 2008 – 2015
  8. 8. 15 members – 12 activities – 8.500€ LEO Club Wels
  9. 9. Wels Upper Austria
  10. 10. Ovilava – 70 a.d.
  11. 11. PROBLEM No new members, Not enough attendees at activities
 No good connection to sponsoring Lions Club,
 No real understanding what LEOs have to do…
  12. 12. What’s the secret 
 of other LEO clubs? ?
  13. 13. z
  14. 14. I want to get to know more about LEOs…
  15. 15. I want to give something back to community…
  16. 16. It should touch a lot of people’s hearts…
  17. 17. 100 years of LIONS / 60 years of LEO in 2017…
  18. 18. » Yeah! Let me create ab book! «
  19. 19. » But: LIONS don’t read! «
  20. 20. » But: LIONS don’t read! «
 » I am not a writer! «
  21. 21. Design + Photography + Vision
  22. 22. A photo-book about being a LEO that’s the concept!
  23. 23. But where should I go to?
  24. 24. ~60 requests
  25. 25. How will I do that? • 3-4 week long trips • Trying to attend activities • Stay like 3 days with each club • Write about it on social media
  26. 26. www.theleobook.info
  27. 27. Italy
  28. 28. Massafra
  29. 29. The Miracle Worker
  30. 30. Catania
  31. 31. Naples
  32. 32. Wels
 1. LEO Mitte Distrikts Treffen
  33. 33. Denmark
  34. 34. Esbjerg
  35. 35. Aarhus
  36. 36. Lolland-Falster
  37. 37. Istanbul
  38. 38. India, Nepal Sri Lanka
  39. 39. Delhi
  40. 40. Kathmandu
  41. 41. Chennai
  42. 42. Sri Lanka
  43. 43. Mumbai
  44. 44. Portugal
  45. 45. ANALYTICS Some thoughts on the brand LEO STEP 1
  46. 46. The LEO Brand 160.000+ LEO members in around 106 countries.
  47. 47. Fair for Volunteering – Linz, Austria
  48. 48. Activity Discuss the recent branding of your club. How do you represent your club to which audience? 5“
  49. 49. USP Spiderman, Catwomen or Ninja Turtles? STEP 2
  50. 50. What is an USP? Real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands.
  51. 51. ? What does our clubs make unique? Culture? Members? Activities? Lions?
  52. 52. Why should we have an USP? Easier to get new members
  53. 53. Use a motto! » We put a smile on 
 children faces «
  54. 54. Activity Discuss what makes your club unique and what could be your superpower. 5“
  55. 55. TOOLS Choosing the right weapons for success STEP 3
  56. 56. facebook-page
  57. 57. Mind! People talk to humans,
 not to brands
  58. 58. facebook-lists
  59. 59. facebook-lists
  60. 60. facebook-requests
  61. 61. 9 months later…
  62. 62. FAIL
  63. 63. twitter
  64. 64. youtube
  65. 65. e-leoclubhouse –
 http://e-leoclubhouse.org/
  66. 66. self-hosted websites
  67. 67. Show yourself!
  68. 68. flyer
  69. 69. Activity Discuss the right tools and how you should use them to show your superpower to the audience 5“
  70. 70. C U THERE A Network for Sharing Superpower
  71. 71. SUMMARY This is the end… fin
  72. 72. Summary Stand out!
  73. 73. QA Ask what ever you want to know!

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