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Esta son las filminas de la presentación dada en Bogotá durante el evento Los Maestros de Internet en Septiembre 2014

Veröffentlicht in: Marketing
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Encuentra Tu cliente ideal en Facebook

  1. 1. Encuentra Tu Cliente Ideal en Facebook!
  2. 2. 7 Voluntarios
  3. 3. ¿Quién… • Está cansado de probar 50 formas distintas de crecer tu negocio? • Tiene un negocio o producto de calidad pero siente que no lo puede hacer crecer? • Sabe que necesita anunciarse para crecer su negocio pero no está seguro como y cuánto? • Tiene una lista de email que no convierte tan bien como quisiera?
  4. 4. ¿Si abres un negocio adonde quieres estar?
  5. 5. Quién es Richard Osterude? • Texaco Caribbean Inc. • Interpass • Taca (Avianca)
  6. 6. Quién es Richard Osterude? • Expositor • Autor • 14+ Años de Experiencia • Ganancias 100% de Internet
  7. 7. Tus Clientes están en Facebook Conoce tu Mercado!! • Edad • Genero • Educación • Lugar de Trabajo • Lugar de Estudios • Ingresos • Intereses • Estado Civil • Idiomas • Dirección • Afiliación Política • Hijos • Etc., etc.
  8. 8. Graph Search
  9. 9. El Poder del Graph Search • Queremos formar una liga de Futbol para padres en Bogotá – Hombres – Viven en Bogotá – Casados – Entre 28 y 48 años
  10. 10. Married men who like La Selección Colombia and were born before 1986 and after 1967 and live in Bogotá, Colombia
  11. 11. Búsquedas Útiles • Pages liked by people who like… • Pages liked by people who like… and… • Favorite interests of people who like… • Favorite interests of … over the age of … who live in … and who like… • Groups of people who like… • Groups joined by… • Private groups joined by… • Pages liked by people over the age of 25 who like… • Places in … visited by people who like…
  12. 12. Facebook Audience Insights
  13. 13. Audience Insights • Audiencias en General • Audiencias Propias (fan page) • Audiencias Customizadas (importados) • Audiencias Customizadas WCA
  14. 14. Audience Insights • Datos demográficos (edad y sexo) • Estilo de Vida • Estado Civil • Educación • Empleo • Categorías de Interés • “Me gusta” • Ubicación (ciudad, país, idioma) • Actividad (visitas, comentarios, me gusta, clics…) • Dispositivos • Hogar (Ingresos, propietario, tamaño, valor, como gasta) • Patrones de compra (retail, en línea, categorías, vehículos)
  15. 15. “No hay otra fuente de trafico que me haya generado mas clientes por menos dinero en los ultimos 5 años. La Publicidad en Facebook funciona 4 veces mejor que antes y para mas personas que antes…” -Perry Marshal
  16. 16. Facebook Publicidad Paga • Puedes enfocar a tus clientes con un LASER • Forma rápida de mandar trafico • No hay inversión mínima • Mejorado mucho el proceso de aprobación • AQUÍ están tus clientes
  17. 17. Tipos de Anuncios
  18. 18. Por que estoy emocionado? • Oportunidades colocacion – En el Muro – En Moviles • Enfoque – Nuevas Categorias – Audiencias Customizadas – Reportes • Retargeting
  19. 19. Ubicación de Anuncios • Lateral derecho • Muro
  20. 20. Creando Anuncios • Ads Manager
  21. 21. Artes GRATIS!
  22. 22. Navegador PC y MAC Optimizado Teléfonos No Optimizado
  23. 23. Audiencias Customizadas
  24. 24. Audiencias Customizadas
  25. 25. La diferencia entre ventas buenas y Ventas INCREIBLES es el MENSAJE INDICADO a la AUDIENCIA CORRECTA!
  26. 26. RETARGETING BUYS +1 conversion 5
  27. 27. Ventaja de Retargeting • Menor Costo • Mayores Conversiones
  28. 28. Audiencias Customizadas para Retargeting
  29. 29. Errores Anuncio Inicial Anuncio Retargeting Costo por clic $0.34 Costo por clic $0.14
  30. 30. Anuncio Inicial Mejor Anuncio Retargeting
  31. 31. Anuncio Inicial Mejor Aun Anuncio Retargeting Retargeting a Inscritos
  32. 32. Se pone MEJOR!
  33. 33. ¿Mejor aun?
  34. 34. Pixel de Conversión
  35. 35. Deja de Fallar
  36. 36. Y acierta SIEMPRE en el blanco
  37. 37. Para más Información Manejo de Campañas, Entrenamientos especializados y consultoría sobre flujos de venta: • Richard Osterude • Tel: +1(305)851-5743 • Email: richard@osterude.com • Web: RichardOsterude.com

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