SEO content is content that search engines especially Google find worthwhile and attractive. There are certain factors to consider when developing search engine optimized content.

1. How to Write SEO Content
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2. SEO content is content that search engines, especially Google find
worthwhile and attractive. Now in the world of Google’s Panda that
is designed to get rid of worthless and duplicated content, proper
search engine optimization has become very important. The right
SEO content is one that is not only reader friendly but more
importantly, Panda friendly.
Write Relevant Content
Google aims to provide the best and updated information to users
and therefore designs its algorithms to identify the most relevant
content available pertaining to each topic. Therefore good content
is one that is to the point, informative and gives the user what
he/she may be looking for. The focus should be on writing content
that is interesting to the users, but strategies should be followed to
help the bots find the content.

3. Intelligent Keyword Use
Relevant keyword use is important in your content, but don’t
overdo it. Google does not favor keyword stuffing at all. Ensure
that the copy is natural and has a smooth flow. It is best to use
associated keywords, synonyms and grammatical variations instead
of using the same keyword repeatedly. This will make the content
more natural and appealing. This strategy would cater to the latent
semantic indexing (LSI) followed by Google and other search
engines.
Focus on Providing In-depth Content
Comprehensive in-depth content is what Google favors now. High
quality content with real information that users are looking for will
help you earn a top rank in search engine listings.
Use Long-tail Keywords
Long-tail keywords may have only a lower search volume compared
to short keywords, but users searching with the former are more
likely to convert. Many users may type questions into the search
box. You can take advantage of long-tail keywords by providing the
best and most appropriate answers to the questions your visitors
may ask.

4. Make it a Point to Share Your Content
Social media, forums, blogs, newsletters, and influencers are the
best options to share your content to maximum number of users.
Your popularity increases in equal proportion to the number of
shares your content gets.
Use Natural Link Text
Over optimizing your link text does not go down well with Google
now. You need to keep your link text natural. You are likely to be
penalized if you use only perfect link text because Google views
this as a strategy to manipulate rankings.
Have Sub-headings and Bullet Points Containing the
Keyword
Apt sub-headings and bullet points make your content interesting
and readable. It will make comprehension easy for the readers,
provide the information they are looking for and encourage them to
share the same.
Make Good Use of Images
Google likes relevant, original images. You must take care to
include keywords in your Alt text. You can also add a relevant
keyword in the image file name.

5. Use Good Title Tags
Title tags are an important ranking factor. Ensure that your title
tags and snippets that are displayed in the SERPs sound natural,
and your prospects are persuaded to click on them.
Make the Best Use of Google+
SEO is not complete without strategic use of Google+. Google has
introduced Author Rank that will connect ranking factors to
individual authors. It is important to maintain an active Google+
profile, add your authorship markup, and claim authority over your
content.
Proofreading the Content
Proofreading your copy is of utmost importance to ensure that
there aren’t any grammatical errors or spelling mistakes that will
make your article look very unprofessional. Your audience will be
motivated to share your content only if it is natural, accurate and
interesting.

6. The above mentioned are some of the major considerations when
writing SEO content. A copy that is interesting to the users while at
the same time visible to the search engine spiders will most likely
rank well in the search engine result pages. Content remains the
king and therefore the focus should be on developing valuable
content that is relevant to your product/service, provides the right
information to seekers and establishes you as an authority in your
niche.
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