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D4SB Concepts to BoP Protocol

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Presentation relating the 2nd BoP protocol to design related concepts

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D4SB Concepts to BoP Protocol

  1. 1. Applying design concepts to theB p 2 protocolD4SB Group - IED Master Milano 2011
  2. 2. the chAllengeAnalyze and define design and social business (differencesand similarities) , to later relate the concepts given in classto the BoP 2 Protocol.
  3. 3. CHANGE PROCESS PURPOSE CONTINUITY PROTOTYPING RECIPROCATION & SOCIAL NEEDS NEEDS DIALOGUE ACTION THINK EMOTIONS RESOURCES SOURCES SCALE DESIGn LARGE (OBJECT) PROCESS SMALL (SUBJECT) SocIAl ACT GLOBAL INTERDISCIPLINARY THINK LOCAL BuSInESS (NETWORKING) DIALOGUES OBSERVATION CONSCIOUSNESS OBJECTIVE SUBJECTIVE INTEGRATION TAKE GIVE APPROACH ALTRUISM SELFISHNESS ADAPTATION DIRECT INDIRECT ENVIRONMENTdesign & sociAl Business
  4. 4. Bop pyrAMid AnAlysis
  5. 5. BUSINESS CONCEPT RESEARCH CO-CREATION PROBLEM SOLVER VISUALIZATION BUILDING DEEP DIALOGUE COLLECTIVE BUSINESS ENTERPRE- CONCEPT NEURSHIP CO-CREATION DEVELOPMENTBop pyrAMid - phase i (business concept co-creation)
  6. 6. BUSINESS CONCEPT CO-CREATION BUILDING DEEP PEOPLE DIALOGUE INTEGRATION LIFESTYLE COLLECTIVE BUSINESS SOCIETY ENTERPRE- CONCEPT NEURSHIP CO-CREATION ENVIRONMENT DEVELOPMENTBop pyrAMid - phase i (building deep dialogue)
  7. 7. BUSINESS CONCEPT CO-CREATION BUILDING DEEP DIALOGUE COLLECTIVE PROJECT ENTERPRE- TEAM PEOPLE NEURSHIP DEVELOPMENT DEVELOPMENT SKILL ORGANIZATION MULTIDISCIPLINARYBop pyrAMid - phase i & ii (Project Team development)
  8. 8. BUSINESS CONCEPT CO-CREATION BUILDING DEEP DIALOGUE COLLECTIVE PROJECT ENTERPRE- NEURSHIP TEAM OPPORTUNITY DEVELOPMENT DEVELOPMENT FUTUREBop pyrAMid - phase i & iii (collective entrepreneurship development)
  9. 9. PROJECT TEAM PEOPLE DEVELOPMENT SKILL ORGANIZATION MULTIDISCIPLINARY BUILDING SHARED COMMITMENT NEW BUSINESS CAPABILITY PROTOTYPE DEVELOPMENT CO-CREATIONBop pyrAMid - phase i & ii (Project Team development)
  10. 10. PROJECT TEAM DEVELOPMENT BUILDING SHARED VISUALIZATION COMMITMENT NEW BUSINESS CAPABILITY PROTOTYPE DEVELOPMENT CO-CREATIONBop pyrAMid - phase ii (building shared commitment)
  11. 11. PROJECT TEAM DEVELOPMENT BUILDING SHARED COMMITMENT NEW BUSINESS CAPABILITY PROTOTYPE PROTOTYPING DEVELOPMENT CO-CREATION FACILITATIONBop pyrAMid - phase ii (business prototype co-creation)
  12. 12. PROJECT TEAM DEVELOPMENT BUILDING SHARED COMMITMENT NEW BUSINESS CAPABILITY PROTOTYPE SKILLS DEVELOPMENT CO-CREATION INTERACTION & SERVICE DESIGN FACILITATIONBop pyrAMid - phase ii & iii (new capability development)
  13. 13. COLLECTIVE ENTERPRE- NEURSHIP OPPORTUNITY DEVELOPMENT FUTURE BUILDING THE MARKET BASE BUSINESS NEW ENTERPRISE CAPABILITY CO-CREATION DEVELOPMENTBop pyrAMid - phase i & iii (collective entrepreneurship development)
  14. 14. COLLECTIVE ENTERPRE- NEURSHIP DEVELOPMENT BUILDING THE MARKET BASE BUSINESS NEW ENTERPRISE CAPABILITY SKILLS CO-CREATION DEVELOPMENT INTERACTION & SERVICE DESIGN FACILITATIONBop pyrAMid - phase ii & iii (new capability development)
  15. 15. COLLECTIVE ENTERPRE- NEURSHIP DEVELOPMENT BUILDING THE MARKET CONSCIOUSNESS BASE RESOURCES INTEGRATION BUSINESS NEW ENTERPRISE CAPABILITY CO-CREATION DEVELOPMENTBop pyrAMid - phase iii (building the market base)
  16. 16. COLLECTIVE ENTERPRE- NEURSHIP DEVELOPMENT BUILDING THE MARKET BASE BUSINESS NEW ENTERPRISE CAPABILITY BUSINESS CO-CREATION DEVELOPMENT SOLUTION PURPOSEBop pyrAMid - phase iii (building the market base)
  17. 17. Co-Creation CHANGE Logic PROCESS RE-DESIGNING COMMUNICATION LEARNING FROM FAILURE EMOTIONSBop pyrAMid - core concepts
  18. 18. conclusions• There’s a lot of common ground between design and social business though nuances exist.• concepts are not exclusive to any given part of the process, they are rather transversal since they work in one or more of the given phases.• Design is embedded as a fundamental part of the whole BoP Pyramid.• Any strategic social business development should be based in co-creation logic concepts, as they are of significant importance.• change is a fundamental part of both design and social business. Today social business helps to improve the lives of the poor, tomorrow it may cHAnGE mentalities, therefore designing a new society.
  19. 19. recoMMendAtions• For us, the next step would be a thorough analysis and testing of the BoP Protocol to contrast and identify its strong and weak points in order to improve it.• BoP Protocol should adapt to different situations and environments in order to stay as close as possible to specific needs and realities.
  20. 20. By chAnging others, We cAn chAnge ourselVes... THAnK You

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