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Facebook Fanpages
      Basics
presented by AJ Leon & osCharity
           #FBbasics

                               partnership
                                  with
Facebook vs Twitter




what’s the difference anyway?
Fanpages vs Groups
Why are you on Facebook?
• Update your community (pics & vids)
• Connect supporters to each other
• Communicate longer form messages
• Stay in Consciousness
Basics of Fanpages

• photos
• videos
• events
• ads
Photos on Fanpages

• Tell Stories
• Encourage users to submit photos
• Photo of the Week
Take a look at
Habitat for Humanity GB
How to add photos ...
Videos on Fanpages
• Supporters can see your work.
• Ask supporters to submit videos.
• Create a Weekly Series.
Take a look at
Shakespeare Birthplace
How to add videos ...
Events on Fanpages

• Gather a Specific Group of People.
• Select a Region to Invite.
• Update a Segment of your Supporters.
Take a look at
Habitat for Humanity GB
How to add events ...
Ads on Fanpages


• Highly Targeted.
• Link your Supporters to an Experience.
Like vs Share




what’s the difference anyway?
Take a look at
Shakespeare Birthplace
How to create ads ...
Recap

• Facebook Ecosystem
• Basics Functions
• Like & Share
Questions

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Facebook Fan Page Basics

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