Over the past 5 years, the number of entries to the competition has grown to over 40,000 entries from over 16,000 participants representing over 1,000 companies. By country, entries have fluctuated from 2014 to 2018 with Russia consistently among the top entries and decreases seen in recent years from Turkey, Georgia, and Iran. The document discusses the Life-Saving Cable campaign that won a Silver award in 2014 and provides details on the various tracks, industry crafts, and Lions awards offered at the competition. It also outlines the slim chances of winning awards but emphasizes that big budgets and large agencies are not required to produce award-winning creative work. The document gives tips for crafting strong entries and emphasizes storytelling, focus,

2. CELEBRATING CREATIVITY SINCE 1954
OVER 40000 ENTRY
OVER 16000 PARTICIPANT
OVER 1000 SPIKERS
OVER 47000 COMPANY

4. Performance by Country 2014-2018
Country 2014 2015 2016 2017 2018
Azerbaijan 2 2
Russia 500 363 337 490 327
Turkey 437 708 518 486 302
Georgia 0 8 28 36 8
Iran 5 0 2 3 4
Armenia 1 3
Kazakhstan 1 3 4 11 8
Ukraine 35 44 41 36 51

5. The Life - Saving Cable (2014)
2014 · Azerfon · Young & Rubicam Moscow
Production Company: Project 111 Moscow, Russia
Mobile Lions · Craft: User Experience · Silver

6. Tracks
Design
Film
Mobile
Outdoor
Print & Publishing
Radio & Audio
Titanium
Industry Craft
Digital Craft
Film Craft
Brand Experience & Activation
Creative eCommerce

7. Tracks
Inovation
Product Design
Creative Effectiveness Sustainable Development
Goals
Glass: The Lion for Change

8. Tracks
Creative Data
Direct
Media
PR
Social & Influencer
Entertainment
Entertainment Lions for
Music
Pharma
Health & Wellness

9. Dates & Fees
Track Lion
Fee Before
22 March 2018
Fee After
22 March 2018
Fee after
12 April 2018
Communication Design €525 €685 €765
Communication Film €735 €895 €975
Innovation Product Design €525 €685 €765
Reach PR €525 €685 €765
Communication Mobile €525 €685 €765
Communication Outdoor €525 €685 €765
Craft Digital €525 €685 €765

10. The 2018 Passes
Passes Fee Description
Complete Pass €3249 + TVA The pass that lets you experience everything the festival has to offer.
Communication €1795 + TVA
Those under 30 can experience everything the Festival has to offer at
a discounted price. Please note, this pass is only available for people
who are 30 or under, born on or after 22/06/1987.
The Student Pass €815
Those in full-time education can experience everything the Festival
has to offer at a discounted price. Please note, this pass is only
available for people who are 23 or under, born on or after 22/06/1994.

11. $ 87 000 000 Revenues
Report 2017

12. HOW EASY IS IT TO
WIN A LION?

13. 🥉BRONZE LION: 1.70%
🥈SILVER LION: 1.13%
🥇 GOLD LION: 0.78%
🏆 GRAND PRIX: 0.07%

14. 96% — of the candidates leave
with empty-handed

15. Only the big brands work wins?

16. Being creative
• You don’t need a big budget
• You don’t have to be with a big agency
• You don’t need a strongest economy

17. You don't have to be rich…
to be a creative

18. BIG BUDGET = CREATIVITY

19. WHAT’S SO GOOD
ABOUT WINNING?

20. ATTRACTS TALENTS
ATTRACTS CLIENTS
INTERNAL BENCHMARKING
AWARD WINNING CULTURE
RAISES COMPANY PROFILE
RAISES THE CREATIVE BAR

21. HOW TO CRAFT
A WINNING ENTRY?

22. – Mark Tutssel
Global Chief Creative Officer, Leo Burnett Worldwide
“Consider duration, keep it concise
You are dealing with professionals who are
perfectly capable of grasping weather a project
has merit base on a concise, coherent
explanation.”

23. Bradesco
Fake Ad
Agency Network: BBDO
Published/Aired: April 2012
Unexpected events happen without warning. Make a Bradesco car insurance plan.

24. – PJ Pereira
Chief Creative Officer, Pereira O'Dell
“Less is more duration, think simplicity
So many case films fail to communicate a clear idea
and compelling strategy that cluttering and confusing.
The need for focus and clarity can not be
underestimated.”

25. Culture & Context
It is a global jury!
English is not always the first language
Respect this diversity.
Entries that hinge on a cultural nuance or unfamiliar
cultural context may require additional information

26. SK-II — Procter & Gamble
Marriage Market Takeover
Agency Network: Forsman & Bodenfors
Published/Aired: April 2016
Ambient advertisement created by Forsman & Bodenfors, United Kingdom for SK-II, within the category: Health.

27. – Mark Adams
VP Innovation, Vice Media
“Tell a story. We are all storytellers.
Structure your explanation around the simple,
powerful and entertaining narrative.”

28. Since the 2012 presidential election, 868 voting stations were eliminated in low-income and minority
neighborhoods. Boost Mobile stores are located in these neighborhoods.
Boost Mobile
Boost Your Voice
Agency Network: TBWA
Published/Aired: October 2016

29. Category selection is so important.

30. –Johnny Appleseed
“Type a quote here.”

31. IDEA 30% STRATEGY 20% EXECUTION 20% RESULT 20%
Multiple voters per entry

32. orkhan@endorphin.az

33. YOUNG LIONS
COMPETITIONS 2019

34. The Global Creative
Competition for Young Talent
450+ Competitors
70 Countries
24 Hours
7 Briefs

35. The young lions Competitions shine a light on the best young talent
within the industry.
Each of the teams involved has triumphed in their own national
competition, and has been invited to Cannes to complete with other
winners.

36. The brief is delivered onside at the Festival.
Teams have between 24 and 48 hours to use
their skills to come up with an inspired solution

37. Competition Across Seven Different Categories
Category Description Sponsored by
Print
Team of two young creatives will create a print ad within 24 hours and are
expected to offer up insight into the creative process behind their work.
Kapital Bank
Design
Graphic and other specialist designers will be asked to develop and deliver a brand identity —
with the potential for evolution — that answers a challenge, as set by our charity partner.
Azercell
Film
Team will ideate, film and edit a 60-second commercial — filmed entirely on a
camera provided by the festival — in a 48-hour period.
Samsung
Digital
Teams are tasked with making use of technology to create an integrated,
digitally-led campaign in response to a challenge set by our charity partner.
P&G
Media
Focusing on consumer engagement, teams must present a compelling
communications strategy across selected media channels.
Azersun
PR
Team have 24 hours to shape a PR strategy — demonstrating how their idea connects to
brand values, engages with the public and builds relations with relevant stakeholders.
Hyundai
Marketers
Teams of two will be challenged to produce the perfect brief in 24 hours,
before presenting to the jury.
Coca-Cola

38. Young Lion Competitor — Cost
Entry Transportation + Visa Airbnb or Hotel Pocket money
1 Young Creative 🦁 €1795 €600
€600
€350
1 Young Creative 🦁 €1795 €600 €350
TOTAL for 1 Creative 🦁 €3345 (₼6645)
TOTAL for 2 Creative 🦁 €6090 (₼12100)

39. Young Lions Competition — Clients Example
Year Client Competition
2017 Global Citizen Print
The Red cross PR
Amnesty International Media
International Rescue Committee Marketers
The Recording Academy Film
(RED) Digital
UN Women Design

40. Recording Academy — Film Brief (48 Hours)

41. The Recording Academy believes that the world is a better place
when we give music as much as it gives us.
Key Message: We must actively support music and its creators.
Are you looking to purely change mindsets or would you like people
to donate to the cause, buy music from a certain site/supplier,
support certain institutions, join a movement, sign a petition.

42. BRONZE - SLOVAK REPUBLIC

43. SILVER - FRANCE

44. GOLD - BRAZIL

45. Young Lions Competition Kazakhstan (Local)

46. Young Lions Competition