Tim O'Reilly and Sarah Milstein, Twitter experts and coauthors of the "The Twitter Book," show you how to use Twitter more effectively, whether you're on the site for personal socializing or to meet business goals. They explain why Twitter is emerging as an important channel, and they share key tips--along with compelling, real-life examples--from power users. These are Tim's slides from the first part of the presentation.

1. Twitter Power Tips
Tim O’Reilly: @timoreilly
Sarah Milstein: @SarahM
Authors of The Twitter Book
O’Reilly Media, Inc.
www.oreilly.com

2. Hashtag for the Webcast:
#TwitterBook

3. Why use Twitter?
• Find a community of people who care about the
same things you do
• Get news and recommendations from that
community
• Let them know what you’re doing and thinking
• Share ideas and links that matter to you
• Learn social media skills: what works, what doesn‘t
• Just to have fun

5. Create More Value Than You Capture
•The secret of social media is that it's not
about you, your product, or your story. It's
about how you can add value to the
communities that happen to include you. If
you want to make a positive impact, forget
about what you can get out of social media,
and start thinking about what you can
contribute. Funnily enough, the more value
you create for the community, the more value
they will create for you.

6. O’Reilly books are the expression of a
community and its interests

10. my twitter input feed

11. retweetradar

13. nivi and the @timoreilly bump

14. NyTimes twitter feed for contrast

15. twitter search for @nytimes

16. This is important!
• In social networks, you gain and bestow
status through those you associate with
• A key function of a publishing brand is the
bestowal of status by what you pay attention
to
• If you only pay attention to yourself, you
aren’t as valuable to your community
– You don’t learn as much from your readers
– You don’t bind them to you by amplifying
their voice

17. My Twitter workflow

18. Found something good in my tweet
stream

19. Expand the link, save work for the
reader, use via not RT

20. My “tweetqueue”

21. Request for coverage from
@monkchips

22. Getting input from experts - don’t
just retweet mindlessly
QuickTime™ and a
decompressor
are needed to see this picture.

23. Jay Rosen’s Mindcasting meme

24. http://www.digitalmediabuzz.com/200
9/05/mindcasting/
•Digital Media Buzz, Mindcasting: the New Blue Ocean
•The act of building an editorial presence in Twitter by filtering, processing and
structuring the flow of information that moves through the medium using one’s follow
list, journalistic sensibilities and individual right to publish updates.
• * Account title to the discretion of the owner
• * Follow list used as an editorial filter
• * Three content layers: established, daily and one-off themes that interact
dialectically
• * Posts, done 15-20 times per day at different intervals
• * Professionally written tone
• * Direct interaction with audience/readership
• * Liberal, sensible use of hyperlinks
• * Fully articulated thoughts
• * No retweets (instead use the via @GrammarGirl convention for crediting the
source, then reword the post to sharpen, comment or otherwise add personal value.
— JR)

25. A few more
tips and tricks

26. Why use Twitter
as a business?
• Interact with customers—they like it
• Get real-time feedback
• Provide customer service
• Drive traffic and sales

27. Search smarter

29. Advanced search
http://search.twitter.com

30. Advanced search
http://search.twitter.com/advanced

40. Google it

41. Google it
site:twitter.com/Username whatever

46. Track trends

50. Track trends
http://whatthetrend.com
http://twist.flaptor.com

51. Repost
important stuff

54. But don’t
spam people!

57. Make sure
people see
your messages

59. Track
click-throughs

61. Track
click-throughs
http://bit.ly

62. Twitter Boot Camp
June 15, New York City
http://bit.ly/BootCamp

63. http://bit.ly/TheTwitterBook
http://bit.ly/BootCamp