There's a lot of buzz around Twitter, but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. Attend this free webcast to learn all the basics of how to use Twitter to market your business. This webcast was presented 6-3-09 by Mike Volpe, VP inbound marketing at HubSpot

1. Twitter for Marketing & PR
O’Reilly Twitter Bootcamp - Webinar Preview
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe

2. Twitter is a Big Deal
More website visitors than
NY Times or Washington Post.
http://siteanalytics.compete.com/twitter.com+nytimes.com+washingtonpost.com/

3. Is Twitter for Business?

4. Twitter for PR
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
Elapsed Time:
50 Minutes

5. Twitter for Marketing
• 10% of our blog traffic
• 3rd biggest single traffic source
• 7% of Twitter visitors convert to leads
• Hundreds of leads for HubSpot

6. Twitter for Business
• Customer service
• Brand building
• PR
• Lead generation

7. Assumptions
• You know the basics of Twitter for
personal use
• Interested in using Twitter for
Marketing

8. How to Succeed With Twitter
Track & Build Your
Analyze Network
Engage
With Your
Community

9. Twitter Grader
Score evaluates overall authority / influence

10. Put a Bio in Your Profile

11. Identify Yourself in Your Bio

12. Put a Link in Your Profile

13. Follow to Get Followers

14. Follow Top Twitter Users
twitter.grader.com/topusers

15. See Who Thought-Leaders Follow
twitter.com/dmscott

16. Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation

17. Follow Like Minded People
twitter.grader.com/search

18. Engage With People
10,000 followers
2,000 followers

19. Follow People Who Follow You

20. Following-to-Follower Ratio

21. It’s a Discussion, Not a Broadcast

22. Follow Your Brand in Conversations

23. Save Testimonials
http://twitter.com/Scobleizer/statuses/774666561

24. Use Favorites to Save Highlights
twitter.com/HubSpot/favourites

25. Tweets-per-Day Best Practice

26. What are ReTweets

27. What are ReTweets?
RT @username: Original Tweet
OR
Original Tweet Via @username

28. Why Do You Want ReTweets?
• Followers
• Buzz
• Traffic

29. Offer Value to Get ReTweets
• How To’s and Instructional Content
• News, especially breaking news
• Warnings (viruses or scams)
• Freebies and Contests

30. Final Advice from MC Hammer
“Forget the numbers. Just be interesting.”

31. Attend the Twitter Bootcamp for More!
Things not covered today:
• Twitter for customer service
• Twitter and brand building
• Hashtags
• Twitter for events & conferences
• Tweetups
• Using Twitter with blogs, Facebook…

32. Thank You!
Bootcamp:
http://training.oreilly.com/twitterbootcamp/
Webinar Questions:
http://www.inboundmarketing.com/content/oreilly-twitter-webinar
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe