There's a lot of buzz around Twitter, but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. Attend this free webcast to learn all the basics of how to use Twitter to market your business. This webcast was presented 6-3-09 by Mike Volpe, VP inbound marketing at HubSpot
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O Reilly Twitter For Marketing Mike Volpe
1. Twitter for Marketing & PR
O’Reilly Twitter Bootcamp - Webinar Preview
Mike Volpe
HubSpot VP Marketing
Twitter: @mvolpe
2. Twitter is a Big Deal
More website visitors than
NY Times or Washington Post.
http://siteanalytics.compete.com/twitter.com+nytimes.com+washingtonpost.com/
4. Twitter for PR
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
Elapsed Time:
50 Minutes
5. Twitter for Marketing
• 10% of our blog traffic
• 3rd biggest single traffic source
• 7% of Twitter visitors convert to leads
• Hundreds of leads for HubSpot
27. What are ReTweets?
RT @username: Original Tweet
OR
Original Tweet Via @username
28. Why Do You Want ReTweets?
• Followers
• Buzz
• Traffic
29. Offer Value to Get ReTweets
• How To’s and Instructional Content
• News, especially breaking news
• Warnings (viruses or scams)
• Freebies and Contests
30. Final Advice from MC Hammer
“Forget the numbers. Just be interesting.”
31. Attend the Twitter Bootcamp for More!
Things not covered today:
• Twitter for customer service
• Twitter and brand building
• Hashtags
• Twitter for events & conferences
• Tweetups
• Using Twitter with blogs, Facebook…