Some open source geeks have a deep-rooted skepticism about marketing. This talk will demonstrate why marketing is not evil. Quite the opposite, all participants within an Open Source ecosystem rather benefit from reasonable marketing and communications. Attendees will first learn about the basics of marketing Open Source software. Next, we'll take a close look at how marketing and community communications relate to each other and differ from each other. Then, this talk will analyze the Joomla! ecosystem and its stakeholders from a marketing perspective. The analysis will allow to better understand which marketing and communication tactics each of the stakeholders could apply. For example, how developers can effectively communicate within mailing lists, or how system integrators can successfully position themselves as Joomla! experts on the Web or in sales pitches. By the end of the talk, attendees should have gained valuable insight from lessons learned and take home knowledge about a marketing framework they can use for fueling their own success.
129. Lead
Generation
Joom!Fish = Product + Subscription
130. Lead
Generation
Recurring and scalable
Joom!Fish = Product + Subscription =
revenue
131. Lead
Generation
Joomla! project
Visibility
Recurring and scalable
Joom!Fish = Product + Subscription =
revenue
132. Lead
Generation
Joomla! project = Open Source Community
Visibility
Recurring and scalable
Joom!Fish = Product + Subscription =
revenue
133. Lead
Generation
Joomla! project = Open Source Community = Global market
Visibility
Recurring and scalable
Joom!Fish = Product + Subscription =
revenue
134. Lead
Generation
Joomla! project = Open Source Community = Global market
Visibility
Recurring and scalable
Joom!Fish = Product + Subscription =
revenue
Visibility
Think Network
135. Lead
Generation
Joomla! project = Open Source Community = Global market
Visibility
Recurring and scalable
Joom!Fish = Product + Subscription =
revenue
Visibility
Think Network = Services
136. Lead
Generation
Joomla! project = Open Source Community = Global market
Visibility
Recurring and scalable
Joom!Fish = Product + Subscription =
revenue
Visibility
High margin
Think Network = Services =
consulting rates
137. Lead
Generation
Joomla! project = Open Source Community = Global market
Visibility
Recurring and scalable
Visibility Joom!Fish = Product + Subscription =
revenue
Visibility
High margin
Think Network = Services =
consulting rates