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Digital marketing benefits organizations by giving access to the online market at an affordable price. It allows truly personalised marketing, the big advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way.
1. Start with technical SEO Audit:
Check for server response, duplicate content, webmaster issue. Google hates duplicate content. Fix all these issues for your better rank.
2. Optimize for Mobile :
With recent updte of Google rolling out the mobile-first index, your website needs has to be Mobile-Friendly.
3. Speed Optimization:
Speed is another important factor that cannot be ignored. Must monitor speed of desktop as well as mobile and keep improving it.
4. Work on the Links:
Fix all broken links, it never give a good experience to user therefore it badly impact your website. you can easily spot the 404 errors with tools like W3C Link Check and fix them.
5. On-Page Optimization :
Create unique and brief meta title and description for each page, Use Schema tag, it tells google about your website structure and helps to rank well in SEO.