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Text Message Marketing Tips
     For Your Restaurant




             Presented By:
         Orbiting Solutions, LLC
              734-926-9358
   http://www.OrbitingSolutions.com
What Is Text Message Marketing?


                             SMS (Short Message
                             Service) Text Message
                              Marketing is the ability to
                             send “permission-based”
                             text messages to a group of
                             people who have opted-in to
                             your mobile list.

                             The small, yet powerful, 160
                             character space is one of the
                              best marketing tools
                             available today.



                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
How Text Message Marketing Works




                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Why Text Message Marketing?
         More Than 6                         Most Mobile
        BILLION Mobile                      Users Send and
         Subscribers                         Receive Text
          World-wide                        Messages Daily




  Consumers                                        More Than ½ of
ALWAYS Have                                         U.S. Mobile
 Their Mobile               WHY?                    Spending is
 Devices with                                         LOCAL
    Them




       4.1 Billion Texts                   Text Messaging
       Are Sent Daily in                  is the Most-Used
        the U.S Alone                      Mobile Service
                         To Learn More Visit
   http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Benefits of Text Message Marketing




                   Extremely TARGETED


                Permission-Based (Opt-in)


                 Reliable, INSTANT Reach



                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Benefits of Text Message Marketing




                      High Open Rates


                  High Redemption Rates


                 Reduced Advertising Costs



                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Benefits of Text Message Marketing




               Personalized Communication


                  Builds Customer Loyalty


                        Can Go Viral



                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Ways to Build Your Mobile List



         Text to           Website           Email
          Join             Sign-Up            List




        People Opt-in                      Email Your
                         Add a Mobile
         Using Your                       “Email” List
                           Sign-Up
        Keyword and                      and Ask Them
                         Form to Your
         Short Code                       to Join Your
                           Website
                                           Mobile List




                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Ways to Build Your Mobile List



          Social
          Media          Birthday Club      Manual
         Sign-Up           Program          Sign-Up




           Ask Your
                            Start a       Manually
         Social Media
                           Birthday        Add New
         Followers to
                           Rewards        Customers
          Join Your
                           Program        Who Agree
          Mobile List
                                            to Join




                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Where to Advertise Your
       Short Code and Keyword?

                                         Restaurant Tables
                                         Flyers
           Text 55
                  55                     Business Cards
          and Get 5 to EATGOOD
                   $5 Off Y
                            our Me
                                   al    Radio Ads
                                         TV Commercials
                                         Billboards
                                         T-shirts
                                         Posters
                                         Anywhere Else Your
                                         Target Market Will
                                          See Them!


                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Text Message Marketing Ideas
       For Your Restaurant


          Idea #1
           Idea #1        Idea #2
                           Idea #2        Idea #3
                                           Idea #3


                           Send Text       Send
                            Message    Reservation
          Offer Mobile
                           Offers on    Reminders
          Coupons and
                          Slow Days to and “Table
           Discounts
                            Increase     Ready”
                             Traffic   Notifications




                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Text Message Marketing Ideas
       For Your Restaurant


          Idea #4
           Idea #4        Idea #5
                           Idea #5        Idea #6
                                           Idea #6

                             Start a
                                          Send Event
                            “Frequent
            Notify                        Reminders
                              Dining”
         Customers of                     to Increase
                             Loyalty
          New Menu                        Awareness
                           Program to
            Items                             and
                           Get Repeat
                                          Attendance
                           Customers




                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Text Message Marketing Ideas
       For Your Restaurant


          Idea #7
           Idea #7        Idea #8
                           Idea #8        Idea #9
                                           Idea #9


           Implement          Hold
          the Use of QR    Contests         Run a
            Codes to       with Your       Birthday
          Direct People    Mobile List     Rewards
             to Your        to Keep        Program
            Website,         Them
            Menu, etc.      Engaged



                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Text Message Marketing Ideas
       For Your Restaurant


         Idea #10
          Idea #10       Idea #11
                          Idea #11       Idea #12
                                          Idea #12



                          Communicate        Conduct
          Send “Thank                       Customer
             You”          Efficiently
                           With Staff      Satisfaction
          Messages to                      Surveys and
             Your           Members
                                              Polls
          Customers




                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Different Types of Text
          Marketing Campaigns


                        Types of Text
                         Marketing
                         Campaigns




        Save         Spend       Purchase       Get a
        More         More          More        Freebie



                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Let’s Take a Closer Look at These…




                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Save
             More




          Show this text
          to receive 20%
EXAMPLE   off of any
          hamburger
          combo at
          Hamburger Spot
          EXP 5/15             To Learn More Visit
                           http://www.iTextCampaign.com or
                           http://www.OrbitingSolutions.com
Spend
             More




          Spend $25 or
          more at
EXAMPLE   Hamburger
          Spot and receive
          $5 OFF when
          you show this
          text. EXP 5/15         To Learn More Visit
                             http://www.iTextCampaign.com or
                             http://www.OrbitingSolutions.com
Purchase
             More




          Purchase a
          large fry at
EXAMPLE   Hamburger Spot
          and get
          $1 OFF of a
          regular milkshake
          EXP 5/15                To Learn More Visit
                              http://www.iTextCampaign.com or
                              http://www.OrbitingSolutions.com
Get a
             Freebie




          Purchase two
          Kid’s Meals at
EXAMPLE   Hamburger Spot
          and receive two
          cookies for
          FREE.  EXP
          5/15                  To Learn More Visit
                            http://www.iTextCampaign.com or
                            http://www.OrbitingSolutions.com
How to Use QR Codes



                         Send Users to an Instant
                          Mobile Take Out Menu

                         Implement Mobile
                          Ordering

                         Send Users to Your Photos
                          and Social Media Sites

                         Send Users to a Mobile
                          Video of Your Chefs
                          Preparing Meals



                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
How to Use QR Codes


                         Give Instant Access to
                          Nutrition Facts

                         Send Them to Your
                          Coupons and Discount
                          Offers

                         Put Your QR Codes on ALL
                          Marketing Materials

                         Put QR Codes on Your
                          Receipts



                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
Text Message Marketing
           Points to Remember


                      Tell List Subscribers What to
                       Expect as Soon as They Join

                      Always Include Your
                       Restaurant’s Name in Your
                       Messages

                      Make it Easy for Your Customers
                       to Opt-Out of Your List

                      Notify Consumers of Potential
                       Text Message Costs


                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
 Sending Out Sporadic,
                     Inconsistent Messages

                    Sending Out Spam

                    ONLY Sending Out Promotions




                      To Learn More Visit
http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
THANK YOU

  For Viewing Our Text Message
     Marketing Presentation!

    If You Would Like More Information About
    Text Message Marketing, Contact Us Today.

             Orbiting Solutions, LLC
                   734-926-9358
          morta@orbitingsolutions.com
http://www.OrbitingSolutions.com/mobile-marketing

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Mobile Text Message Marketing For Restaurants

  • 1. Text Message Marketing Tips For Your Restaurant Presented By: Orbiting Solutions, LLC 734-926-9358 http://www.OrbitingSolutions.com
  • 2. What Is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list. The small, yet powerful, 160 character space is one of the best marketing tools available today. To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 3. How Text Message Marketing Works To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 4. Why Text Message Marketing? More Than 6 Most Mobile BILLION Mobile Users Send and Subscribers Receive Text World-wide Messages Daily Consumers More Than ½ of ALWAYS Have U.S. Mobile Their Mobile WHY? Spending is Devices with LOCAL Them 4.1 Billion Texts Text Messaging Are Sent Daily in is the Most-Used the U.S Alone Mobile Service To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 5. Benefits of Text Message Marketing Extremely TARGETED Permission-Based (Opt-in) Reliable, INSTANT Reach To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 6. Benefits of Text Message Marketing High Open Rates High Redemption Rates Reduced Advertising Costs To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 7. Benefits of Text Message Marketing Personalized Communication Builds Customer Loyalty Can Go Viral To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 8. Ways to Build Your Mobile List Text to Website Email Join Sign-Up List People Opt-in Email Your Add a Mobile Using Your “Email” List Sign-Up Keyword and and Ask Them Form to Your Short Code to Join Your Website Mobile List To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 9. Ways to Build Your Mobile List Social Media Birthday Club Manual Sign-Up Program Sign-Up Ask Your Start a Manually Social Media Birthday Add New Followers to Rewards Customers Join Your Program Who Agree Mobile List to Join To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 10. Where to Advertise Your Short Code and Keyword?  Restaurant Tables  Flyers Text 55 55  Business Cards and Get 5 to EATGOOD $5 Off Y our Me al  Radio Ads  TV Commercials  Billboards  T-shirts  Posters  Anywhere Else Your  Target Market Will See Them! To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 11. Text Message Marketing Ideas For Your Restaurant Idea #1 Idea #1 Idea #2 Idea #2 Idea #3 Idea #3 Send Text Send Message Reservation Offer Mobile Offers on Reminders Coupons and Slow Days to and “Table Discounts Increase Ready” Traffic Notifications To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 12. Text Message Marketing Ideas For Your Restaurant Idea #4 Idea #4 Idea #5 Idea #5 Idea #6 Idea #6 Start a Send Event “Frequent Notify Reminders Dining” Customers of to Increase Loyalty New Menu Awareness Program to Items and Get Repeat Attendance Customers To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 13. Text Message Marketing Ideas For Your Restaurant Idea #7 Idea #7 Idea #8 Idea #8 Idea #9 Idea #9 Implement Hold the Use of QR Contests Run a Codes to with Your Birthday Direct People Mobile List Rewards to Your to Keep Program Website, Them Menu, etc. Engaged To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 14. Text Message Marketing Ideas For Your Restaurant Idea #10 Idea #10 Idea #11 Idea #11 Idea #12 Idea #12 Communicate Conduct Send “Thank Customer You” Efficiently With Staff Satisfaction Messages to Surveys and Your Members Polls Customers To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 15. Different Types of Text Marketing Campaigns Types of Text Marketing Campaigns Save Spend Purchase Get a More More More Freebie To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 16. Let’s Take a Closer Look at These… To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 17. Save More Show this text to receive 20% EXAMPLE off of any hamburger combo at Hamburger Spot EXP 5/15 To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 18. Spend More Spend $25 or more at EXAMPLE Hamburger Spot and receive $5 OFF when you show this text. EXP 5/15 To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 19. Purchase More Purchase a large fry at EXAMPLE Hamburger Spot and get $1 OFF of a regular milkshake EXP 5/15 To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 20. Get a Freebie Purchase two Kid’s Meals at EXAMPLE Hamburger Spot and receive two cookies for FREE.  EXP 5/15 To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 21. How to Use QR Codes  Send Users to an Instant Mobile Take Out Menu  Implement Mobile Ordering  Send Users to Your Photos and Social Media Sites  Send Users to a Mobile Video of Your Chefs Preparing Meals To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 22. How to Use QR Codes  Give Instant Access to Nutrition Facts  Send Them to Your Coupons and Discount Offers  Put Your QR Codes on ALL Marketing Materials  Put QR Codes on Your Receipts To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 23. Text Message Marketing Points to Remember  Tell List Subscribers What to Expect as Soon as They Join  Always Include Your Restaurant’s Name in Your Messages  Make it Easy for Your Customers to Opt-Out of Your List  Notify Consumers of Potential Text Message Costs To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 24.  Sending Out Sporadic, Inconsistent Messages  Sending Out Spam  ONLY Sending Out Promotions To Learn More Visit http://www.iTextCampaign.com or http://www.OrbitingSolutions.com
  • 25. THANK YOU For Viewing Our Text Message Marketing Presentation! If You Would Like More Information About Text Message Marketing, Contact Us Today. Orbiting Solutions, LLC 734-926-9358 morta@orbitingsolutions.com http://www.OrbitingSolutions.com/mobile-marketing

Hinweis der Redaktion

  1. There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily