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Steve Susina is the Director of Demand Generation Services for Crain Communications and an expert in Marketing Automation.
You've probably heard a lot about Marketing Automation. Perhaps you've even received emails from companies like Marketo, Hubspot, or Eloqua. Despite all the hype, there are good reasons why researchers predict that up to 75% of all firms will be using Marketing Automation within the next two years.
Just what the heck is Marketing Automation and how does is make my life easier as a marketing professional?
Isn't this whole behavior tracking and personalization just a little bit creepy?
I'm spending all my time on content and link-building for SEO. Isn't that enough?
We're just getting started--do you have any tips or advice for us?
This presentation covers the basics Marketing Automation is--what is it, how is it used, and what results will it help you deliver.