Presentation given by Andy Crestodina at Content Jam on November 5th, 2015. Topics include specific tactics for online networking, specifically for search engine optimization benefits.

1. Fortune and Glory
How to Make Friends, Rank High and
Get Famous Using Social Media
#contentjam
Andy Crestodina,
Orbit Media Studios
@crestodina

2. There are 2 kinds of
people on the internet.

3. There are two kinds of people
on the internet
source: Wikipedia
Creators
Contributors
And “lurkers”

4. Two Types of Social
Media

5. Two Types of Social
Media
Content Promotion Online Networking
Traffic and Branding Relationships with Influenc

6. Two Types of Social
Media
Content Promotion Online Networking
Traffic and Branding Relationships with Influenc
...direct benefits ...indirect benefi

7. • Journalists
• Authors
• Podcasters
• Academic Researchers
• Event Producers
And of course...
• Bloggers and blog editors
Who makes content?

8. Connect with people who have already built
the audience you need to reach... Then
borrow that audience in a sensitive and
considerate way.

9. lead

10. lead
traffic
conversions

11. lead
traffic
conversions
rank

12. lead
traffic
conversions
rank
content
links

13. lead
traffic
conversions
rank
content
content
relationships
links

14. HOW TO FIND
INFLUENCERS

15. Social media is the
world’s greatest phone book

16. Source: FollowerWonk.com
Follower Wonk

17. Build a List

18. Source: Groove HQ

21. MAKING FRIENDS WITH
CONTENT CREATORS

22. Source: Groove HQ

23.  Subscribed to blog by feed / email
 Use Talkwalker, Newsle and Brand24
 Google+: Add to circle
 Twitter: Follow
 Twitter: Add to a “radar” list
Part One: LISTEN
source: Online Networking Guide, Orbit Media

24. Twitter “Radar”

25. Feedly

26. Google+ Circles of
Creators

27.  Favorite their tweets
 +1 their posts
 Like comments on other blogs
 Comment on their blog
Part Two: ENGAGE
source: Online Networking Guide, Orbit Media

29.  Connect on LinkedIn
 Like LinkedIn posts, mention them
 Endorse on LinkedIn
 Write a recommendation on LinkedIn
 Send friend request on Facebook
 Like Facebook posts, mention them
Part Three: CONNECT
source: Online Networking Guide, Orbit Media

30. LinkedIn Tagging

31.  Follow on Quora, Medium,
Instagram, Yelp, MeetUp, Storify,
Listly, etc.
 Follow on apps like Spotify,
Runkeeper, FitBit, etc.
 *REVIEW PODCAST on iTunes
 *REVIEW BOOK on Amazon
Part Four: EXTRA MILE
source: Online Networking Guide, Orbit Media

33. Cross the Streams
…the strength of weak connections!

36. 1. Publish…
2. Share here…
3. Say thanks there!

37.  Mention them in your content
 Get a contributor quote
 Include them in an expert roundup
 Deep dive interview
Part Five:
COLLABORATE
source: Online Networking Guide, Orbit Media

39.  Phone call, Skype or Google+
Hangout
 Face-to-face meeting
 Mastermind group
 Hand-written thank you note
Part Six: FRIENDSHIP!
source: Online Networking Guide, Orbit Media

40. If you’re not making friends,
you’re doing it wrong.

41. THE BIG ASK

42. Source: Groove HQ

43. Everything in marketing is
based on relationships
…including search rankings.

44. Source: MOZ Search Ranking Factors

45. links are credibility

46. more links = more credibility

47. links from credible sites =
much more credibility

48. many outgoing links =
less credibility per link

49. Content + Visibility = Link

52. Find the missing stat...

53. source: Skyrocket’s Link Building Survey: 2014
Which link building tactics are mos
effective?

54. Social actions. Search Outcomes

55. Social actions. Search Outcomes

58. Traffic Sources

59. Social Traffic
Conversion Rates

60. Search Traffic
Conversion Rates

61. The Thing About Content

62. Which Topics Have an SEO
Advantage?

63. Scraped from Google
Suggest
source: Keywordtool.io

64. Topic + Collaborator =
Content

65. Topics and Focal
Distance

66. Topics and Focal
Distance
Why do Dogs
Bark at Night?
Hotels and Dogs:
A Canine Guest
Guide to Staying
10 Travel Tips
for Dogs

67. Every topic in the universe
fits into a giant fractal

69. Puppy
Training
Best
Practices: 5
Tips for
Raising a
Good Boy
5 Dog
Training
Mistakes
That Will
Get You Bit

70. Remind your audience what
they’ll miss, risk or lose by not
using you

71. YOUR SITE
OTHER SITES
Locations

72. Blogging vs. Guest Blogging
Content = 2
Links = 0
Friends = 0
Content = 3
Links = 1
Friends = 2

73. Round Two…
(better links + real connections)
Content = 4
Links = 0
Friends = 0
Content = 6
Links = 2
Friends = 4

74. Round Four…
Nice blog, but… This is what great
content marketing looks like.

77. Influencer
Marketing Tools

78. InkyBee

79. InkyBee

80. GroupHigh

81. Get Out There!
...events are the biggest shortcut

84. SOCIAL SCHEDULING

85. Social Sharing
Schedule
source: KISSmetrics

93. SOCIAL AUTOMATION

94. How to share ...big time
• The content that get shared, get
clicked and gets visitors to act
• The times of day that are best for
your followers
• The tool that keeps those posts in
rotation at those times

95. Share what gets shared
the most
source: BuzzSumo

96. Share what gets
clicked the most

97. Share what converts
the most

100. Share when people tend
to be active

101. Share when your
audience is active
source: FollowerWonk

102. Load the posts into the
tool...

103. Use every trick in the
book• Headline (clarity and benefits)
• Secondary headline (number)
• Special characters
☝Use copypastecharacter.com
• #Hashtags
• Linebreaks
• Image
• The Link!

104. Load the schedule into
the tool

105. Thank you!
I really hope that was useful...
#contentjam
Andy Crestodina,
Owner, Orbit Media Studios
@crestodina

106. These might help...