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In this fast paced webinar, Paul Rouke (Founder PRWD) shares a wide range of tips, techniques and real world stories on developing a business defining optimisation strategy and culture. Sharing the four pillars for growth, see where you’re weakest and what you can do to accelerate the impact you are getting through data and research driven optimisation.
+ Understand the four critical areas to get right for long term growth through CRO
+ Understand how company culture influences the impact of CRO - and the power of being open minded
+ The what, why and when of iterative versus innovative testing for your business
+ 3 case studies of tests which have changed a client’s proposition or approach to testing
Paul Rouke is an international speaker, writer and trainer on CRO and UX, as well as Founder & Director of Optimisation at PRWD, a specialist Conversion Rate Optimisation agency based in the UK.