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Supercharging Optimizely Performance by Moving Decisions to the Edge

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To survive in today’s competitive market, it’s imperative that you drive high-velocity experimentation and maximize site performance. In this talk, Optimizely will be joined by performance experts, Cloudflare to share latest updates to the Optimizely platform to make client-side experimentation blazing fast.

In this session you’ll learn:
- How to take advantage of the latest performance enhancements to the Optimizely platform
- Best practices for implementing Optimizely for maximum performance including how to take advantage of your CDN
- How to have an informed conversation with your performance engineering team when it comes to Optimizely

Veröffentlicht in: Business
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Supercharging Optimizely Performance by Moving Decisions to the Edge

  1. 1. 2 ▪ Welcome to Opticon! ▪ Sessions today will be recorded and will be available after Opticon ▪ Join the conversation on Twitter at #Opticon19 ▪ We want to hear from you! Give feedback and rate sessions on the mobile app
  2. 2. Whelan Boyd Senior Product Manager, Optimizely Rita Kozlov Product Manager, Cloudflare Performance Edge Supercharge Performance by Moving Decisions to the Edge
  3. 3. Agenda 1. Speed matters 2. Product announcement 3. How fast is it? 4. Technology deep dive with Rita Kozlov 5. Getting Started 6. Q&A
  4. 4. “For every additional second of page load, 10% of users leave.” The Business Impact of Speed
  5. 5. “For every additional second of page load, 10% of users leave.” 13% increase in sales when page load time was cut by half The Business Impact of Speed
  6. 6. “For every additional second of page load, 10% of users leave.” 13% increase in sales when page load time was cut by half Found that 53% of mobile visits were abandoned if page took > 3 seconds to load The Business Impact of Speed
  7. 7. 9 2 Billion New Internet Users by 2024
  8. 8. 41 % 50 % 63 % 95 % 94 % Source: Digital 2019 Hootsuite/WeAreSocial Internet Adoption by Region
  9. 9. Speed is essential.
  10. 10. 15 Most common number of experiments conducted per month Revenue Increase 1-20 Experiments 1-4% 20+ Experiments 14+% 15 Survey of 800+ digital professionals at companies greater than 500 employees
  11. 11. Experiments
  12. 12. Experimentation is essential.
  13. 13. Client-Side Experimentation is essential.
  14. 14. 19 Why experiment client-side? Ease of Use Scalable Bypass Development Cycle
  15. 15. 20 Why experiment client-side? Ease of Use Scalable Bypass Development Cycle
  16. 16. 21
  17. 17. 22 Why experiment client-side? Ease of Use Scalable Bypass Development Cycle
  18. 18. 2323
  19. 19. 24 Why experiment client-side? Ease of Use Scalable Bypass Development Cycle
  20. 20. Baseline 5-10 Experiments 100+ Experiments TRADITIONAL CLIENT-SIDE / DESKTOP
  21. 21. Page Load Time
  22. 22. Experiments Page Load Time
  23. 23. Experiments
  24. 24. 31
  25. 25. Good things come in small packages
  26. 26. Improve performance by reducing size Disable jQuery Support Custom Snippets Page Trimming < JavaScript Snippet/>
  27. 27. Introducing Performance Edge Powered by the world’s first Experiment Delivery Network
  28. 28. How much smaller? kb
  29. 29. Less than 50ms
  30. 30. PERFORMANCE EDGE / DESKTOP Baseline 5-10 Experiments 100+ Experiments
  31. 31. PERFORMANCE EDGE / MOBILE Baseline 5-10 Experiments 100+ Experiments
  32. 32. Performance Edge by the Numbers Edge Time to Experiment Render: Less than 50ms to render experiments at the 50th percentile on customer sites and internal tests. Faster Download: 2-20x faster Time to First Contentful Paint than traditional client-side Smaller snippet: Order of magnitude reduction in file size (e.g. 80kb → 8kb) The fastest client-side A/B experimentation platform on the market. Materials presented are for demonstration purposes only and may not be developed and / or delivered. Optimizely provides no guarantees and has no liability for information contained herein. CTA: Get Started Experiment Delivery Network script site.com/home Standard CDN script Experiment A variation 1: CTA: Get Started variation 2: CTA: Try it out Experiment B variation 1: Promo Code variation 2: No promo code site.com/home < 50ms 2-20x 1/10th
  33. 33. How it works
  34. 34. 45 Traditional Standard CDN script Experiment A variation 1: CTA: Get Started variation 2: CTA: Try it out Experiment B variation 1: Promo Code variation 2: No promo code site.com/home URL Targeting Audience Targeting Traffic Splitting Apply Variations Event Tracking Standard CDN Experiment A variation 1: CTA: Get Started variation 2: CTA: Try it out Experiment B variation 1: Promo Code variation 2: No promo code site.com/home URL Targeting Audience Targeting Traffic Splitting Apply Variations Event Tracking Task load: script Experiment Delivery Network site.com/home
  35. 35. 46 Traditional Standard CDN Experiment A variation 1: CTA: Get Started variation 2: CTA: Try it out Experiment B variation 1: Promo Code variation 2: No promo code site.com/home URL Targeting Audience Targeting Traffic Splitting Apply Variations Event Tracking Task load: script Experiment Delivery Network CTA: Try it out URL Targeting Audience Targeting Traffic Splitting Apply Variations Event Tracking Performance Edge site.com/home script
  36. 36. Less data Less code Faster machines Why is it so fast? ▪ Far smaller file loading over the wire ▪ Reduce download time ▪ Only code necessary for active variations ▪ Fraction of the execution time in browser ▪ Powerful Cloudflare Workers execute expensive tasks ▪ Located extremely close to end visitor
  37. 37. Cloudflare Workers Bringing Serverless Computing to the Network © 2019 Cloudflare Inc. All rights reserved.
  38. 38. Workers = serverless code on the edge 49
  39. 39. © 2019 Cloudflare Inc. All rights reserved. Cloudflare Workers Deploy Cloudflare Workers at a Global Scale Cloudflare Workers are deployed to Cloudflare’s global network of 194+ data centers in under 30 seconds via the UI or API.
  40. 40. How are Cloudflare Workers different? © 2019 Cloudflare Inc. All rights reserved.
  41. 41. Cloudflare Workers Differentiation High Performance Unlike serverless platforms built on containers to run in regions, Workers’ V8 isolate architecture experiences negligible cold starts due to far less overhead. Traditional Container Serverless Overhead Workers Isolate Serverless Overhead Deliver a High Quality User Experience 53
  42. 42. Cloudflare Workers Differentiation Instant Global Scale With Workers, developers avoid complex load balancing setups — they can deploy to 165+ locations as easily as they can deploy to one cloud availability zone with other providers. Traditional Cloud Provider Cloudflare Workers Easily Expand to Serve a Global User Base 54
  43. 43. Cloudflare Workers Differentiation Developer Productivity Built in HTTP handling removes the need to integrate with an API gateway, and the use of the standardized Service Worker specification makes getting started and troubleshooting easier. Stay Ahead of The Competition 55
  44. 44. Getting Started
  45. 45. 57 One-time Configuration Performance Edge Implementation 1. Install the <script> tag
  46. 46. 58 One-time Configuration Performance Edge Implementation Customer CDN 2. Configure route handler 1. Install the <script> tag
  47. 47. 59 One-time Configuration Performance Edge Implementation Customer CDN Experiment Delivery Network 2. Configure route handler to call Edge Decider API 1. Install the <script> tag Edge Decider API “microsnippet”
  48. 48. 60 One-time Configuration Performance Edge Implementation Customer CDN Experiment Delivery Network 2. Configure route handler to call Edge Decider API 1. Install the <script> tag Technical Details ▪ Works with all major CDNs ▪ Edge Decider API returns JavaScript for active variations ▪ 1st-party request makes it easier to supply required arguments
  49. 49. Early Access Details
  50. 50. Use CasesTechnical Fit Who should participate? ▪ Use CDN or Workers ▪ Prioritize performance ▪ Web users who focus on experimentation ▪ Full Stack customers who’ve avoided client-side
  51. 51. When? How? On what terms? Early Access ▪ Early Access starts today! ▪ Fill out registration form on iPads at Opticon19 ▪ Reach out to your Optimizely contact ▪ Free during Early Access ▪ Customers and Prospects welcome ▪ Premium Add-On to Web Platform at General Availability
  52. 52. Q&A
  53. 53. Thank you!
  54. 54. ▪ Head to the Expo Hall for a quick break and say hello to our sponsors ▪ Up next…learn how to build better products with FullStory Head of Product Justin Dilley

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