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Join Optimizely Senior Optimization Strategy Consultant, Amish Patel, to learn how you can use experimentation to drive content engagement, improve your lead capture forms, segment your marketing list and outperform your goals.
Creating an enterprise-grade marketing list is just the beginning. From developing relevant user experiences to providing value in engaging content for your visitors, your list is only as strong as the segmentations, personalizations, and audiences within it. But, how do you know what’s working?
We’ll be discussing how you can grow, manage, and optimize your marketing list strategy through experimentation and ultimately move your leads down the funnel.
What you will learn:
- How to engage users with content to drive opt in’s and subscriptions
- Best in class experimentation tactics for lead capturing
- Beyond the static marketing list: Segmentation and personalization strategies that help outperform your goals