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Managing a large-scale testing program comes with its own unique set of challenges. As a leader, you are further removed from the actual experiments and more focused on the high-level approach. Your teams have different motivations and objectives that take effort to keep aligned. And it is hard to have the helicopter view on the program. Which teams are over and underperforming? What is the value that the entire experimentation program generated?
In this session, we will describe how leaders can create an organization that is aligned around a common North-Star metric that drives experimentation ROI and cascades down to individual team objectives. We will also discuss how to set up the experimentation workflow and metrics to create robust program-level and ROI reporting for other stakeholders.