1. Travis Bryant
VP Sales, Optimizely

2. 3 Things I want to share
1. How we got here today
2. How you are using Optimizely
3. What comes next

3. 3 Things I want to share
2. How you are using Optimizely
3. What comes next
1. How we got here today

9. Mio. Dollar in extra donations
60

10. Enable the world to
turn data into action.

11. Offices
6

13. Solutions Partner
Experiments
12,557

14. Growth in
Technology Partners
5x

15. 3 Things I want to share
2. How you are using Optimizely
3. What comes next
1. How we got here today

16. Billion Experiences
30

17. Optimizely
Everyone Else
2010
2011
2012
2013
2014
2015
Testing Platform
#1

18. E-Commerce

19. Example: Trunk Club
Mike Wolf
Product Designer

21. Original Variation
# of steps
63

22. Registrations
New Customers
Revenue
+ 150%
+ 20.000
+ 10 - 30 Mio.

24. Wait. There is more…

25. Continuous
Optimization
One-Off
Testing

26. Media

32. Never UsedUsed Once
80 % of all apps

33. Travel

35. Experience 1 Experience 2

36. Registrations
Negative App-Store Reviews
Life-time value of users
+ 100%
0
+

37. iOS A/B
Testing Product
#1
Q22015
Q12015
Q32014
iOS Adoption

38. The Optimizely Community for experimenters
to unite, explore, and optimize.
New features
inspired by you
35

39. Pauline Marol
Product Manager
Hotwire

40. “
”
I am so happy to see the new
dashboard! This was my #1
product request, and I’m glad
to see it live.
Pauline Marol
Product Manager
Hotwire

43. Traditional vs. New Stats Engine

45. 100
%
Trust

46. Experiences
Solutions Partner Experiments
iOS A/B
Testing Product
Trust
Offices
Growth in
Integrations
New features
inspired by you
30 BILLION
100%
6
12,571
5x
35
#1

47. 3 Things I want to share
2. How you are using Optimizely
3. What comes next
1. How we got here today

51. Personalization

58. Introducing