Featuring speakers from FunnyBizz, Elevated
Rachman Blake, Co-Founder, FunnyBizz
Keith Lovgren, Director of Conversion Rate Optimization, Elevated
Talia Wolf, CEO and Founder, Conversioner
Moderated by: Cara Harshman, Content Marketing Manager, Optimizely
Do your digital experiences convey your unique value proposition? What about creating customer delight with humor and wit? Learn how to cut through the noise and create meaningful audience connections that drive conversions.
Opticon 2015-The Power of Empathy in Driving Conversion
1. #opticon2015
The Power of Empathy in
Driving Conversion
Cara Harshman
Optimizely Blog Editor
@caraharshman
cara@optimizely.com
Talia Wolf
Founder & CEO, Conversioner
@TaliaGw
talia@conversioner.com
Keith Lovgren
Director of CRO, Elevated
@nosaltnolime
keith@elevated.com
Rachman Blake
CMO, FunnyBizz
@rachmanblake
rachman@funnybizz.co
2. How to Use Emotion in CRO
and Win
Talia Wolf
@TaliaGw
talia@conversioner.com
Founder & CEO, Conversioner
Taliagw#opticon2015
28. Taliagw#opticon2015
Thank you!
Presenter Name
Presenter Title, Company
@twitter
email@email.com
Presenter Name
Presenter Title, Company
@twitter
email@email.com
Presenter Name
Presenter Title, Company
@twitter
email@email.com
Presenter Name
Presenter Title, Company
@twitter
email@email.com
Talia Wolf
Founder & CEO - Conversioner
@taliagw
talia@conversioner.com
29. Creating Unique Value
Propositions that Resonate
Keith Lovgren
Director of CRO, Elevated
@nosaltnolime
keith@elevated.com
nosaltnolime#opticon2015
48. @nosaltnolime
Ease Of Use
“Testing parameters are
easy to set up.“
“Intuitive control panel lets
you easily fine tune testing
parameters.”
Undersell Oversell
54. nosaltnolime#opticon2015
Call or Chat & Get Expert Help From a Medical Esthetician
Call or Chat & Get Expert Help From a Medical Esthetician
We’ll ask, “What Have You Liked and What Have You Not Liked?”
Which variation won?
A
B
56. nosaltnolime#opticon2015
• Invest in research upfront because it pays dividends
• Talk to the creators
• Use bracketing to test UVPs
• Look for areas on your site to use bracketing for
custom segments
When you’re in the office on Monday…
87. #opticon2015
The Power of Empathy in
Driving Conversion
Cara Harshman
Optimizely Blog Editor
@caraharshman
cara@optimizely.com
Talia Wolf
Founder & CEO, Conversioner
@TaliaGw
talia@conversioner.com
Keith Lovgren
Director of CRO, Elevated
@nosaltnolime
keith@elevated.com
Rachman Blake
CMO, FunnyBizz
@rachmanblake
rachman@funnybizz.co