Featuring speakers from Microsoft Store, Citrix, Access Intelligence Trevin Chow, Director of Product Management, Microsoft Store Ravi Venkatesan, Conversion Analyst, Citrix Stacy Hill, Analytics Manager, Access Intelligence Moderated by: Clarissa Bukhan, Technology Partner Manager, Optimizely This session will highlight how Optimizely's Audience integrations allow you to deliver personalized experiences to your visitors. We'll hear from a panel of Optimizely customers about how they've used Optimizely’s integrations with first and third-party data platforms, such as BlueKai, Demandbase, and Lytics, to create custom audiences for targeted testing and personalization.

1. #opticon2015
Personalization Using Optimizely
Audience Integrations
Clarissa Bukhan
Technology Partnerships,
Optimizely
Trevin Chow
Director of Product,
Microsoft
Ravi Venkatesan
Conversion Analyst,
Citrix
Stacy Hill
Analytics Manager,
Access Intelligence

2. Agenda
Why is Personalization Relevant?
Panel Discussion featuring Microsoft Store, Citrix,
and Access Intelligence
Q&A
1
2
3

5. 73% of consumers prefer to do
business with brands that use
personal information to make their
shopping experiences
more relevant
– Digital Trends

8. Data
Audience
Experience
How do I make my data actionable?
How do I know who to target?
How do I deliver the right experience?
The
Challenge

9. EXPERIENCE
DATA
AUDIENCE

10. #opticon2015
Clarissa Bukhan
Technology Partnerships,
Optimizely
Trevin Chow
Director of Product,
Microsoft
Ravi Venkatesan
Conversion Analyst,
Citrix
Stacy Hill
Analytics Manager,
Access Intelligence

11. Q&A

12. Visit the Optimizely
Partner Directory:
optimizely.com/partners/technology

13. #opticon2015
Thank You!
Clarissa Bukhan
Technology Partnerships,
Optimizely
Trevin Chow
Director of Product,
Microsoft
Ravi Venkatesan
Conversion Analyst,
Citrix
Stacy Hill
Analytics Manager,
Access Intelligence