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Optimism Webinar 1: Improving your digital experiences - what's next in 2019?

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Many of world’s best digital-first brands use digital experimentation to optimize their digital experiences, power growth and own markets. As more and more organizations join them in 2019, our new webinar series gets you ready to share the same sense of optimism for the year ahead.

In our first episode, we’ll take you through the steps on your journey to implementing a high-performance program that unleashes the full power of experimentation. Understand where you are on your journey. Discover the benchmarks that measure your progress. And get hold of the insightful, actionable ideas that can take your program to the next level.

Join Jil Maassen and make 2019 your most optimistic year yet.

- Get started with a brief introduction to digital experimentation and the 5 levels on your journey
- Discover the 3 operational and 3 performance metrics that benchmark your progress
- Find out how to start implementing your own high-performance program

Webinar link: https://www.optimizely.com/resources/improving-your-digital-experiences-webinar/
Optimism Series webinar link: https://www.optimizely.com/optimism-webinar-series/

Veröffentlicht in: Technologie
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Optimism Webinar 1: Improving your digital experiences - what's next in 2019?

  1. 1. Improving Your Digital Experiences – What’s next in 2019? Jil Maassen Senior Strategy Consultant
  2. 2. 2 Webinar will be recorded and shared along with the slides Q&A – Use your control panel to ask questions Housekeeping
  3. 3. Where you are Where you need to go How to get there
  4. 4. Create a culture Adopt technology Design a strategy Build a team
  5. 5. Efficiency Complexity Learnings Velocity
  6. 6. 6 Digital experimentation is the reliable process of delivering winning digital experiences without guesswork or risk.
  7. 7. 7 Improve ROI on digital innovations and investments Test everything and remove guesswork Gain insight into what your customers really want Move fast and scale up your development process Why Digital Experimentation?
  8. 8. 8 What impact can Digital Experimentation make? Increase engagement with video content on iPlayer 50% increase in ‘next episode’ views Improve customer experience by creating a Digital Center of Excellence Seven figure saving on call center costs Increase Instant Ink subscription service signs ups 37% increase in enrollment
  9. 9. 9 Where are you on your journey?
  10. 10. 10 Team Strategy TechnologyCulture Optimizely’s Maturity Model
  11. 11. 11 BUSINESS VALUE VELOCITY/VOLUME LEVEL 1 Executional Start LEVEL 2 Foundational Growth LEVEL 3 Cross-Functional Advancement LEVEL 4 Operational Excellence LEVEL 5 Culture of Experimentation
  12. 12. 12 BUSINESS VALUE VELOCITY/VOLUME LEVEL 1 30% LEVEL 2 45% LEVEL 3 20% LEVELS 4 & 5 5%
  13. 13. 13 Category Level 1/2 Level 5 Team Limited resources – 10 hours a week or less 120 hours a week or more – Center of Excellence Culture Driven by front line staff and limited to one team/department Management may or may not be aware Entire C-suite is actively involved in experimentation Value is publicly discussed Strategy No roadmap or list of ideas Front end experiments only Roadmap that’s linked to customer’s strategic roadmap Experimentation across all online touchpoints with customers – front and back end Technology No integrations or analytics only Analytics & custom API integrations, along with 1st and 3rd party data Examples of Level Behaviours
  14. 14. 14 Let’s benchmark your program
  15. 15. 15 Operational metrics provide insight on inefficiencies in your program.
  16. 16. 16 Velocity Variation Count Duration Stat Sig Rate Win Rate Goal CountPerformance Benchmarks Complexity Benchmarks OPERATIONAL BENCHMARKS
  17. 17. PERFORMANCE BENCHMARKS
  18. 18. 18 Increase the Number of Wins A Hack to Productivity The Customer Feedback Loop Velocity Why?
  19. 19. 19 Velocity (Experiment / Week) BUSINESS VALUE MATURITYLEVEL LEVEL 1 1 LEVEL 2 2 LEVEL 3 3 LEVEL 4 8
  20. 20. 20 Get the right resources Decentralize execution Use Optimizely features Velocity How can it be improved?
  21. 21. 21 Insights-driven decisions Customer centric Efficient on actions Statistical Significance Why?
  22. 22. 22 BUSINESS VALUE MATURITYLEVEL LEVEL 1 22% LEVEL 2 30% LEVEL 3 38% LEVEL 4 39% Statistical Significance Rate
  23. 23. 23 Metric Definition Sample Size Estimation Degree of Change Statistical Significance How can it be improved?
  24. 24. 24 Improve KPIs Inform business strategy Program momentum Win Rate Why?
  25. 25. 25 BUSINESS VALUE MATURITYLEVEL LEVEL 1 9% LEVEL 2 17% LEVEL 3 21% LEVEL 4 23% Win Rate
  26. 26. 26 Degree of change Audience targeting Informed iteration Win Rate How can it be improved?
  27. 27. COMPLEXITY BENCHMARKS
  28. 28. 28 Validation vs. experimentation Customer driven testing Risk mitigation & innovation Variation Count Why?
  29. 29. 29 BUSINESS VALUE MATURITYLEVEL LEVEL 1 2.43 LEVEL 2 2.50 LEVEL 3 2.47 LEVEL 4 2.45 Variation Count
  30. 30. 30 Ideate multiple solutions Multivariate testing Indirect data support Variation Count How can it be improved?
  31. 31. 31 Increase learning opportunity Control mechanism Data driven decisions Goal Count Why?
  32. 32. 32 BUSINESS VALUE MATURITYLEVEL LEVEL 1 3 LEVEL 2 4 LEVEL 3 5 LEVEL 4 6 Goal Count
  33. 33. 33 Set standard metrics Monitoring metrics Segmentation Goal Count How can it be improved?
  34. 34. 34 Act quicker Inform roadmap Experimentation vs. CRM Test Duration Why?
  35. 35. 35 BUSINESS VALUE MATURITYLEVEL LEVEL 1 46 LEVEL 2 56 LEVEL 3 63 LEVEL 4 65 Test Duration (Days)
  36. 36. 36 Setting time in field Using confidence interval Decision policy Test Duration How can it be improved?
  37. 37. 37 So, what can you do tomorrow?
  38. 38. 38 Start tomorrow with… Complete the Maturity Model evaluation at Optimizely.com/maturity-model Establish your program benchmark measures Leverage Optimizely’s Program Management Set roadmap variables that create unique measures Review regularity your progress
  39. 39. 39 Webinar 2: What next? How to start moving your experimentation to the next level. Tuesday 22nd January 2019 12:00 GMT / 13:00 CET Webinar 3: Been there, done that. Learn how leading brands have taken their digital to new heights. Friday 25th January 2019 12:00 GMT / 13:00 CET
  40. 40. Q&A
  41. 41. Thank you!

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