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How to Increase Upsell and Cross-Sell Opportunities Across Your Business

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At Optimizely, we've worked with thousands of customers across a variety of industries and know first-hand what works and what doesn't work to improve the metrics that matter. How do you ensure that you are delivering products that customers want, but may not have found otherwise? How do you increase your average order value? Attend this webinar to find cross-sell & upsell opportunities and ensure that your customers are exposed to the broad range of products that they may need.

What you'll learn:
- Best practices to identify the proper metrics to focus on
- How to increase AOV, AOQ, upsell, and cross-sell opportunities
- What tactics Optimizely has seen be successful when engaging with customers

Veröffentlicht in: Technologie
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How to Increase Upsell and Cross-Sell Opportunities Across Your Business

  1. 1. Housekeeping ● ● ●
  2. 2. Strategy Consultant, Professional Services Who we are: Strategy experts provide insights, guidance, and best practices on our Customer’s optimization program to ensure long-term success and accelerate speed to value Examples of what we do: • Advise on optimization roadmap using Optimizely’s frameworks • Provide expert ideation, optimization process, and program management tools • Define key experiment metrics, integrations, and audience types to be implemented
  3. 3. https://www.optimizely.com/outperform-webinar-series/
  4. 4. ● ● ● ● ● ● Agenda Drive Upsell & Cross-sells
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  9. 9. 90% statistical significance Increase Viewed premium high-price products 50% statistical significance Increase Total revenue per conversion
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  13. 13. >90% statistical significance Increase Overall trial sign-ups >90% statistical significance Increase Overall trial activations
  14. 14. >90% statistical significance Increase Overall trial sign-ups >90% statistical significance Increase Overall trial activations Decrease Overall product retention after trial >90% statistical significance
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  17. 17. When applied to Upsells and Cross-sells Opportunities ● The problem is lack of awareness or understanding of the customer’s own needs (latent needs) and what your product or service offers ● Potential solutions can be around any number of upsell or cross-sell strategies ● ● ● ● ● ●
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  22. 22. Optimizely
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  25. 25. Retail sites: ● Checkout funnel - show accessories that complement the items a visitor is purchasing ● Product detail pages - show alternative items that are related to the product a visitor is browsing ● Homepage - highlight crowd favorites B2B or SaaS sites: ● Show visitors relevant collateral: whitepapers, infographics, blog posts, based on browsing behaviors ● Suggest recommended knowledge base articles or community posts to reduce support call volume

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