Class 2 of the Optimizely Summer School 2015:
How to create solid hypotheses and set up powerful A/B Tests
For the recording, go here: http://pages.optimizely.com/summer-school-class2-rec.html
Create hypotheses, set up A/B tests & increase conversions
Online optimization without a clear and sound hypothesis is not a good idea. In class 2 of our Optimizely Summer School, we will show you why this is important, how to formulate a bulletproof hypothesis and how to use it to optimize results on your website.
A good hypotheses helps you do better test and will always give you insights into your users; wether the test is positive or negative.
In this class Annemarie de Jong, Optimization Consultant at Optimizely, will share techniques and examples to create powerful hypotheses. She will explain the Problem, Solution, Result pattern and the If..then..due to... structure of writing your hypothesis.
After this class you will be able to become more effective at experimentation on your website and allows you to build on top of previous test to get better results.
Should you have any questions after seeing this webinar, feel free to reach out to the presenter personally at firstname.lastname@example.org