Telematics and apps are set to enhance the in-car experience with growth of web 2.0 technologies and mobile application development.

1. 1
Telematics as the next evolution trend with mobile
application development
Telematics and apps are set to enhance the in-car experience with
growth of web 2.0 technologies and mobile application development.
The rapidly evolving app landscape is poised for an exponential growth
with the favorable growth of various web 2.0 technologies like
contextual awareness mobility, Location Based Services, HTML 5,
Natural Gesture based interface and enterprise apps among others.
While Mobile application development has witnessed a meteoric stride

2. 2
powered by the Mobile application developer community’s high
learning curve, the industry is yet at its nascent stage, However one
specific genre where apps have already begun to initiate seismic shifts
is in the automotive industry. Telematics, The integrated use of
telecommunications , vehicle monitoring systems , location technology
and informatics for application in vehicles and with vehicles on the
move promises a highly potential growth area with powerful
repercussions in allied sectors, While the navigation apps were the first
wave of app proliferation in automotive industry in order to make cars
smarter, Many emerging innovative technologies as V2V ( Vehicle to
vehicle) & V2X ( vehicle to infrastructure) for vehicular communication
deployment, TPEG information system for traffic information system
and many more others in Mobile application development are set to
transform the automotive industry in near future.
Telematics will play an important part in all of our lives by allowing for
much greater interactivity between the driver and the car such that it
will be possible to gather data about the driver ands to use this data to
make suggestions that are designed to save the driver’s Time, Money or
both. The Telematics umbrella covers the entire gamut of services such
as GPS navigation, integrated hands free cell phone usage, Wireless
safety communication and automatic driving assistance systems.
Telematics helps monitor a vehicle combining the global positioning
system with on board diagnostics to record and map how fast and
where the car is travelling and how it is behaving internally. Telematics
helps monitor a vehicle combining the global positioning system with
on board diagnostics to record and map how fast and where the car is
travelling and how it is behaving internally.

3. 3
As the consumer’s experience from rapidly evolving mobile application
development transfers across their lifestyle, the expectation to extend
the seamless experience into the car will also rise. Thus brings the
emergence of car apps ecosystem that enhance a safe, in-car
experience, One that offers various Telematics services as Internet
access, Mobile commerce with App & store content, Built in Wi-Fi , Off
Board Navigation, Traffic , weather, POI’s, Vehicle to vehicle
communication, Augmented reality and enhanced vehicle Operating
Software as Android or others. It also presents a steep learning curve
for mobile application developers as they steer the path for mobile
application development in the automotive industry.
As the adoption of smart phones and tablets becomes increasingly
popular, Widespread, Adaptable, Affordable technologies shall emerge
that will make mobile Telematics easier to develop , introduce and
support. With a firm focus to enhance the in-car experience achieved
through leveraging the developments in cellular technology, the
internet of things and mobile application developments, Telematics has
been widely adopted by major industry players in digital and
automotive landscape for fruitful results that will be ripen in very near
future. While manufacturers like BMW and Ford have lead the way with
technology like ConnectedDrive and SYNC each of which offer a wide
range of intelligent services and apps that provide an absolute in-car
infotainment , The trend is now going mainstream with massive inroads
in mobile application development ecosystem, For instance the
visionary Elon Musk’s Tesla model S has all thanks to Nvidia tegra 3 can
deliver over the air updates to its cabin electronics even as it offers a in-
car experience with computing modules performing all the processing

4. 4
for navigation, Media, A hands free phone system and an instrument
cluster.
Apart from the automobile industry leaders, Major mobile players as
Apple, Google too are spearheading this emerging in car experience
wave powered by their huge talent pool of mobile application
developers. Apple for instance has announced its own mobile mapping
service apart from an agreement with eight OEM’s that range from
BMW to GM to Toyota, Honda and Audi to integrate Siri its voice
enabled service, Also on cards is a spoken mapping function which will
integrate the next iOS7 to offer a free comprehensive Siri as a
navigation specialist. Google too tied has up with Hyundai to integrate
its Google maps application programming interface API’s into the US
based Hyundai Blue link Telematics platform. Google is passionately
gunning for connected cars technology which in itself promises to be
the next evolutionary trend. With its resolute vision of the future of
transportation, Google has recently acquired WAZE, developer of free
mapping and turn-by-turn navigation apps for iOS and Android, Google
also made its largest deal ever of $258M with UBER, An app
development company that makes iOS and Android Apps which offer
on demand service for both taxi and ride-sharing service by requesting
a ride and paying via your mobile phone achieved by innovating at the
intersection of mobile technology, Car transportation & logistics. Nokia
too has announced its plans to enter into Telematics and connected car
platform as it sees it as a repository of technology and mobile
application development.
Thus going forward the cars will not just be judged based on their
performance alone but more so, It will come down to the question as to
which car can provide great opportunities for a safe convenient and

5. 5
enhanced driving experience and Telematics mobile application
development will be the fundamental core technology that will make it
happen. Whereas Telematics has since long been used by formula one
teams and high end luxury cars, It is now all set to go mainstream with
usages seen in in-car experience, fleet tracking or freight tracking.
Mobile Telematics has a wide spread practical applications across
industries when coupled with enterprise apps for instance Vehicle
tracking, Freight Tracking
The evolution of Telematics with Mobile application development thus
paves way for immense opportunities which mobile application
developers can best optimize to in order to further expand the limits of
technology.