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TV of the Past and Present Future of TV Tallinn ,  19. january,  20 12 Kaarel Oja,  Zahhar Ka irj ak , Kadri Tolsberg
01/24/12  ::
Value Chain Collapse 01/24/12  ::  Audience & subscribers
Now competing for your   and attention (and wallet) 01/24/12  ::
Broadcast Business Model Aggretaged Entertainment for the audience  ,[object Object],[object Object],TV viewing capable households  B2C marketers + agencies TV, internet direct contact with the advertiser Viewer : Telco, social and web Advertiser: direct contact or agency managed - Content aquisition -Program development -Advertising fees -Subscription fees -Telcos -Studios -Distributors ,[object Object],[object Object],[object Object]
Future Business Model for Microsoft Xbox/VOD Future of TV Tallinn ,  19. jaanuar,  20 12 Kaarel Oja,  Zahhar Ka irj ak , Kadri Tolsberg
01/24/12  ::
Xbox/Microsoft Value Proposition for the Consumer ($500 million market 2011 -> $ 1.5 billion 2015) 01/24/12  ::
01/24/12  ::  Gesture and Voice Controllable
01/24/12  ::  Emotion Driven
 
You seem sad today, i would recommend a good movie to  cheer you up Would you like to see a happy movie or watch your shows? WATCH A HAPPY MOVIE WATCH MY REGULAR SHOWS
01/24/12  ::  You seem sad today, i would recommend a good movie to  cheer you up Would you like to see a happy movie or watch your shows? WATCH A HAPPY MOVIE WATCH MY REGULAR SHOWS
Tailored to Suit Your Mood YOU SEEM BORED. WOULD YOU LIKE TO SEE SOMETHING WITH MORE INTESTING? THIS IS PERFECT
Customizable Shows YES, REPROGRAM TERMINATOR NO, DON’T REPOGRAM TERMINATOR 01/24/12  ::
 
 
MiTV Value Proposition for the Advertiser  01/24/12  ::
Optional Ads 01/24/12  ::  Order a test drive
01/24/12  ::  Availability
MiTV Business Model Emotion Driven Personalised Interactive Entertainment Experience Emotion targeted video advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],- Middle+ class households with a broadband subscription - High transaction cost industries - TVs, Xbox, set top boxes. smart phones, tablet, PCs, kinect, windows -Direct contact and subscription  - Microsoft Advertising ,[object Object],[object Object],[object Object],[object Object],-Subscription fees (ad-free) -Advertising fees  -Studio consulting fees Studios Distributors ,[object Object],[object Object],[object Object],[object Object]
01/24/12  ::
Thanks! Kaarel Oja,  Zahhar Ka irj ak , Kadri Tolsberg Launch Q4 2012 On all front facing  camera enabled devices 01/24/12  ::

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