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Gesund durch Innovation?
Neue Geschäftsmodelle im Gesundheitsbereich
Last Tuesday @k_i_u
Sebastian Steins
onvaleo® Health Care Marketing
30.07.2015
30.07.2015
Innovation?
https://www.flickr.com/photos/pandamaut/15022655619/
Innovation?
30.07.2015
https://www.flickr.com/photos/stewart/461099066,https://www.flickr.com/photos/108680256@N07/10994372256/,https://www.flickr.com/photos/115089924@N02/16070083419,https://www.flickr.com/photos/superturtle/184607010
30.07.2015
Nicht vergessen: Hier geht es um Leben und Tod!
Gesund durch Innovation? Neue Geschäftsmodelle im Gesundheitswesen
Interessengruppen
30.07.2015
Pharma
Arzt Pflegepersonal
GKV/PKV
Forschung
Politik
Apotheke
30.07.2015
8
http://www.worldlifeexpectancy.com/
30.07.2015
Block Buster!
https://www.flickr.com/photos/stevendepolo/7315163226/
30.07.2015
Pharma-Innovationen
http://www.vfa.de/download/forschung-ist-die-beste-medizin.pdf
30.07.2015
Kosten? Verdoppelt!
http://www.vfa.de/download/forschung-ist-die-beste-medizin.pdf
Tendenz
30.07.2015
Blockbuster
(„Bluthochdruck“)
Spezielle Krankheitsbilder
„Orphan diseases“
Und dann?
30.07.2015
Personalisierte
Medizin
https://www.flickr.com/photos/snre/6946913993
Und dann?
30.07.2015
Dienstleistungen
https://www.flickr.com/photos/ajshepherd/6856450657
Und dann?
30.07.2015
Wellness
https://www.flickr.com/photos/130855607@N05/16596420540
30.07.2015
Patient Centric
Beispiel:
Grants4Apps
30.07.2015
Pharma
https://www.grants4apps.com/
Beispiel:
SMS livräddare
30.07.2015
Politik
http://www.aerzteblatt.de/nachrichten/63107/Herzstillstand-Mehr-Re-Animationen-durch-SMS-Lebensretter
Beispiel:
DocMorris & Co.
30.07.2015
Apotheke
http://www.das-schleppnetz.de/
Beispiel:
Sw. Agnes
30.07.2015
Arzt Pflegepersonal
http://www.sz-online.de/nachrichten/krankenschwester-agnes-kommt-bundesweit-ins-dorf-2212196.html
Und dann?
30.07.2015
Where is the $$$
https://www.flickr.com/photos/mujitra/5232270530
Probleme bei HC-Geschäftsmodellen
•Regulierung
•Kostenerstattung
30.07.2015
•Zahlungsbereitschaft
30.07.2015
http://www.obsan.admin.ch/bfs/obsan/de/index/05/01.Document.149768.pdf
30.07.2015
Innovation?
Don‘t wait for the law to be changed.
Make somtehing that will cause the
law to change!
Don‘t wait until people are comfortable
with spending money. Make
something that will make them want to
spend the money now!
Innovation!
https://www.flickr.com/photos/pandamaut/15022655619/
One last thing…
30.07.2015

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Gesund durch Innovation? Neue Geschäftsmodelle im Gesundheitswesen