Over the past 3 years, the iPad has enabled an entirely new space to appear - the social newsreader. Startups have raised hundreds of millions of dollars, been acquired by big media conglomerates, and even raised from the dead by other companies to win this coveted space. After looking at usage from 60,000,000+ users of the Onswipe platform from November 13th-January 13th, we’re able to determine who is winning the newsreader war and driving the most traffic for publishers.

1. WHO IS WINNING THE
NEWSREADER WAR
ON IPAD?
Pulse & Flipboard vie across
traffic, engagement, & popular verticals

2. O
ver the past 3 years, the iPad has enabled an entirely new space to
appear - the social newsreader. Startups have raised hundreds of millions
of dollars, been acquired by big media conglomerates, and even raised
from the dead by other companies to win this coveted space. After looking
at usage from 60,000,000+ users of the Onswipe platform from November
13th-January 13th, we’re able to determine who is winning the newsreader
war and driving the most traffic for publishers.

3. 50
WHO IS WINNING THE
NEWSREADER WAR?
The 4 newsreaders we observed drove
320,000+ Visits for publishers over this
time period.
40
30
29.19%
24.94%
20
10
0
1.87%
44%

4. MOST ENGAGEMENT
3:24
2:49
1:36
0:45

5. MOST POPULAR VERTICALS
20.8%
ENTERTAINMENT
36.3%
TECHNOLOGY
50.4%
TECHNOLOGY
27.9%
ENTERTAINMENT