Vogue

On Point Pr
On Point PrOn Point Pr
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Area moda wella-Vogue,[object Object],Obiettivi,[object Object],[object Object]
Sottolineare il legame fra moda e capelli: core business di Wella.
Valorizzare la figura centrale dell’hairstylist nella moda.Idea,[object Object],Realizzare un libro a cura di Franca Sozzani, massima opinion leader di moda/tendenze, sul primo accessorio femminile: i capelli. Far rivivere il libro in una mostra sulle tendenze moda/acconciatura, curata da Giò Marconi.,[object Object],Strategia,[object Object],Evidenziare il ruolo di Wella e degli acconciatori come partner creativi e competenti degli stilisti di moda nella creazione della bellezza di ogni donna,[object Object]
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