- 23. Set up of a prestigious event calendar (film previews, contacts with celebrities, VIP nights and parties…) also linking the minor sponsorship of Gugghenheim.
- 27. Implementation of a wide network of useful relations to be optimized in the beauty business market.
- 29. Movie and not model icons are becoming more and more the new beauty symbol.
- 30. The position of our main competitor in cinema is focused on MAKE-UP. Our positioning is instead focused on HAIR COMPETENCE as best hair company in the world. (Support “One Hair Company”)