Jackpot e Cottonfield

On Point Pr
On Point PrOn Point Pr
••
Prima presentazione stampa,[object Object]
Obiettivo:,[object Object],Presentare alla stampa Cottonfield e Jackpot: due marchi di abbigliamento uno uomo, l’altro donna; due mondi di riferimento diversi accomunati da un’unica ispirazione - natura e tempo libero - di stampo prettamente nordico e, in particolare, norvegese.,[object Object],Strategia:,[object Object],Creare due identità diverse dei due marchi. Introdurli con eleganza e semplicità, legandoli ai valori della cultura nordica: design, comfort, eco-compatibilità.,[object Object]
Press Open Day,[object Object]
Jackpot : amore per la natura,[object Object],Organiccotton,[object Object]
Cottonfield: urban leasurewear ,[object Object],I docks e il mare del Nord,[object Object]
Attività:,[object Object], • Redazione cartelle stampa • Ideazione open day di presentazione ai media • Organizzazione, allestimento e gestione evento • Gestione collezione • Follow up e attività di ufficio stampa continuativa Risultati:• 60 giornalisti intervenuti• 40 redazionali scaturiti dalla presentazione  ,[object Object]
1 von 6

Jackpot e Cottonfield

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Business
On Point Pr
On Point PrOn Point Pr

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Jackpot e Cottonfield

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