> The Mobile Market - Insightful Data on Mobile and Apps > In 2016 more than 1,3 billion smartphones will be sold, but "only" 400 million PCs. Worldwide there will be more than 2 billion smartphone users. > Nowadays we spend 54% of our digital media time on mobile and about 38% of it on desktop. Mobile become the premier platform to consume digital information. > However, mobile personalization is still very small compared to online desktop personalization. Only 9% of marketing effort is allocated to mobile, yet 44% to desktop. > Already in 2014, 30 billion GB of mobile data traffic has been transmitted. In comparison: 5 billion GB would equal all words ever spoken by human beings. > Until now more than 102 billion mobile apps have been downloaded and generated over $45 billion in revenue. > On average we spend 85% of our time on our smartphone on apps and open 27,5 apps/ month. Usage time amounts to 37,5h monthly. > Most used app categories are entertainment (20%), social media (14%) and productivity apps (14%) > Only 26% of installed mobile apps are actually used daily and 1 in 4 apps never get used. > Sources > Find out more at www.onliquid.com

1. The Mobile Market
Insightful Data on Mobile and Apps
www.onliquid.com

2. THE MOBILE WORLDTHE MOBILE WORLD
>1.3
BILLION
400
MILLION
smartphones
will be sold
PCs will be sold
IN 2016
smartphone
users worldwide
2+
BILLION
onliquid.com / info@onliquid.com

3. DIGITAL MEDIA TIME SPENT BY USERS
ON DESKTOP:
38%
ON MOBILE:
54%
onliquid.com / info@onliquid.com

4. onliquid.com / info@onliquid.com
ON MOBILE:
9%
ON DESKTOP:
44%
Percentage of marketing
personalization efforts allocated

5. onliquid.com / info@onliquid.com
of mobile data traffic was transmitted
(Up from 18 Billion GigaBytes in 2013)
30 Billion Gigabytes
= 1B GigaBytes
would be all words ever spoken
by human beings
5 Billion Gigabytes
IN 2014

6. THE MOBILE WORLDTHE APP WORLD
onliquid.com / info@onliquid.com
102+ BILLION
mobile apps downloaded
$45+ BILLION
mobile app revenue to-date
UNTIL NOW

7. onliquid.com / info@onliquid.com
of time spent
on a smartphone
is used on apps
85%
37,5 HOURS
spent using apps
26,7 APPS
are opened
ON AVERAGE DURING A MONTH:
APP USAGE

8. onliquid.com / info@onliquid.com
Other
apps
SHARE OF USAGE
ENTERTAINMENT
20%
SOCIAL MEDIA
14%
PRODUCTIVITY
14%
COMMUNICATION
7%SHOPPING
5%

9. onliquid.com / info@onliquid.com
1 in 4
mobile apps
never get used
of installed mobile apps
are used daily
Only 26%
INSTALLED MOBILE APPS

10. onliquid.com / info@onliquid.com
http://www.gartner.com/newsroom/id/2996817
http://www.gartner.com/newsroom/id/2960125
http://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/
http://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
http://www.emarketer.com/Article/Real-Time-Personalization-Affects-Bottom-Line/1012689
https://www.comscore.com/por/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report
http://www.cisco.com/c/en/us/solutions/collateral/ser-
vice-provider/visual-networking-index-vni/white_paper_c11-520862.html
http://highscalability.com/blog/2012/9/11/how-big-is-a-petabyte-exabyte-zettabyte-or-a-yottabyte.html
http://www.statista.com/topics/1002/mobile-app-usage/
http://techcrunch.com/2015/06/22/consum-
ers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/#.g5idme:5bJy
http://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.html
http://www.statista.com/chart/2910/mobile-app-usage/
https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf
SOURCES

11. Copyright © 2015, Liquid Data Intelligence S.A., All rights reserved.
Make your app work harder at onliquid.com