Online reputation management, repair and how to fix your online reputation, by Steven W. Giovinco, Recover Reputation

1. How to Fix Your Online Reputation
• Online reputation management, repair:
• How to fix your online reputation
www.recoverreputation.com
Recover 347-421-7598
Reputation

2. How to Fix Your Online Reputation
• Online Reputation Management is
important:
– More potential clients turn to the web seeking
reviews
– Includes professional services such as
lawyers, and because a reputation can be
tarnished—and, unfortunately—destroyed,
quickly in ways that were never possible just a
year or two ago.
www.recoverreputation.com
Recover 347-421-7598
Reputation

3. How to Fix Your Online Reputation
• How are reputations built and defended?
– Search engine optimization (SEO)
– Content creation
– Social media
www.recoverreputation.com
Recover 347-421-7598
Reputation

4. How to Fix Your Online Reputation
• SEO
– Crucial in this process
– Helps define some of the key search terms
used to help push up good information.
www.recoverreputation.com
Recover 347-421-7598
Reputation

5. How to Fix Your Online Reputation
• CONTENT CREATION
– Key search terms used in developing positive
content that reader or clients find useful
www.recoverreputation.com
Recover 347-421-7598
Reputation

6. How to Fix Your Online Reputation
• SOCIAL MEDIA
– Helps distribute to various sites to help drive
traffic and spread the word.
www.recoverreputation.com
Recover 347-421-7598
Reputation

7. How to Fix Your Online Reputation
• Are Yelp and other sites treated the same if a
negative item is posted?
– Each issue is unique and different.
– If a problem shows up on page ten on Google, it
might not be troublesome
– Negative press can quickly migrate to the first page if
not treated
– Yelp reviews cannot be removed.
– It really can be a question for the business owner: are
they feeling pain, losing clients, and having less sales
as the result of a negative reputation?
www.recoverreputation.com
Recover 347-421-7598
Reputation

8. How to Fix Your Online Reputation
• Who can be impacted by a negative online
reputation?
– Almost any business online can be impacted
– Since so many people search on the web for
professional services such as for law, finance
and marketing, a negative item can make a
prospective client jump to a competitor’s site.
www.recoverreputation.com
Recover 347-421-7598
Reputation

9. How to Fix Your Online Reputation
• How long does it take to repair a
reputation?
– Impact can be seen almost immediately
– Most projects take an average of three to six
months to complete successfully
– Many variables, such as Google’s search
algorithm, the traffic generated from the
businesses main site, etc.
www.recoverreputation.com
Recover 347-421-7598
Reputation

10. How to Fix Your Online Reputation
• Do news headlines impact an online reputation?
– Some news events can adversely impact an online
reputation
– Even if nothing negative occurred for a particular
business
– For example, during the recent hurricane Sandy,
businesses with “Sandy” in their name could be
pushed down lower in Google’s search results and
this could result in lower searches and lower sales
conversions.
– A negative term could be associated with a business
that works in a completely different field.
www.recoverreputation.com
Recover 347-421-7598
Reputation