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Lesson 3 in the Online Journalism module on Birmingham City University's journalism degree
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Writing/production for the web - BASIC principles
1.
Paul Bradshaw Senior
Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Writing/producing for the web: BASIC principles
2.
BASIC principles
3.
Brevity
4.
People read… 25%
slower Source: Jakob Nielsen: http://bit.ly/G4auC
5.
less than 28%
of words Jakob Nielsen: http://bit.ly/ZYni
6.
One. idea. per.
par. Jakob Nielsen: http://bit.ly/ZYni
7.
Adaptability
8.
The journalist The
information
9.
What does the
story suit?
10.
What might the
user want to do with the information?
11.
12.
Scannability
13.
Users are task-oriented
14.
Headlines need to
be literal
15.
Get to the
point quick
16.
SEO
17.
Subheadings
18.
Bullet lists
19.
Blockquotes
20.
Interactivity
21.
Link
22.
Link
23.
Link
24.
Think
25.
Think blog
26.
Think blog Q&A
27.
Think wiki blog
Q&A
28.
Think wiki blog
Q&A live chat
29.
Think wiki blog
Q&A live chat webcast
30.
Think wiki blog
Q&A live chat webcast quiz
31.
Think wiki blog
Q&A live chat webcast quiz image map
32.
Think wiki blog
Q&A live chat webcast quiz image map poll
33.
Think wiki blog
Q&A live chat webcast quiz image map gallery poll
34.
Think wiki blog
Q&A live chat webcast quiz image map gallery poll user video
35.
Think wiki blog
Q&A live chat webcast quiz image map gallery poll forum user video
36.
Think wiki blog
Q&A live chat webcast quiz image map gallery poll forum user video database mashup
37.
Community & Conversation
38.
They are
not the audience
39.
Users as co-creators
of news
40.
Distributed acts of
journalism
41.
Engage: invite and
respond
42.
Create social value
off your site
43.
Journalism acts of
distribution
44.
The story is
bigger than the site
45.
Leave your site
46.
Conversation = Distribution
47.
48.
49.
[email_address]
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