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Web community strategy for magazines

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Short presentation outlining elements to consider when putting together an online community strategy for magazines

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Web community strategy for magazines

  1. 1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Web community strategy for magazines
  2. 2. Golden rules <ul><li>Be part of the community </li></ul><ul><li>Take your content where the community is </li></ul><ul><li>Be a platform for the community to do what it wants – connect, exchange, mobilise, etc. </li></ul>
  3. 3. Where is your community? <ul><li>Facebook, Bebo, MySpace, LinkedIn, Orkut? </li></ul><ul><li>Flickr, Photobucket, SmugMug, etc? </li></ul><ul><li>Digg, Reddit, Stumbleupon, Delicious? </li></ul><ul><li>YouTube, Seesmic, Vimeo, Viddler? </li></ul><ul><li>Mailing lists (Google Groups, etc)? </li></ul><ul><li>Forums (try Boardreader)? </li></ul><ul><li>Last.fm, Blip.fm, Odeo? </li></ul><ul><li>Twitter? </li></ul><ul><li>Blogs? </li></ul>
  4. 4. Be part of it <ul><li>Join </li></ul><ul><li>Lurk </li></ul><ul><li>Invite guidance when unsure, it’s their space not yours </li></ul><ul><li>But don’t be needy </li></ul><ul><li>Listen </li></ul><ul><li>Respond </li></ul><ul><li>Give credit when you draw on it </li></ul><ul><li>DON’T advertise </li></ul><ul><li>DON’T take without giving first </li></ul>
  5. 6. Can you give them a platform? <ul><li>Show them how to Twitter, blog, etc. </li></ul><ul><li>Create YouTube community for them to upload to </li></ul><ul><li>Create Flickr group for photos </li></ul><ul><li>Create group at Last.fm </li></ul><ul><li>Create social network at Ning </li></ul><ul><ul><li>User blogs, forums, video, photos, chat </li></ul></ul><ul><li>Highlight good stuff across platforms (including print) </li></ul>
  6. 7. Multimedia
  7. 8. Do something now <ul><li>You will need: </li></ul><ul><li>1 idea for a story or section </li></ul><ul><li>1 community it is intended for </li></ul><ul><li>3 ideas for how to involve them in pre-production </li></ul><ul><li>3 ideas on how to involve community during production </li></ul><ul><li>3 ideas on how to maintain community in post-production </li></ul>
  8. 9. Do it for real. <ul><li>Put those ideas into practice, now. </li></ul><ul><li>Join or create a social network, group, etc. </li></ul><ul><li>Start blogging by linking to useful blog posts on the topic and talking about process </li></ul><ul><li>Sign up to Delicious/Digg/etc, bookmark pages, create network </li></ul><ul><li>Comment on blogs and forums </li></ul><ul><li>Start conversations on Twitter </li></ul><ul><li>Join groups on Flickr, YouTube, Last.fm </li></ul><ul><li>Link them all to each other! </li></ul>
  9. 10. By next week <ul><li>Don’t lie back and wait – the more active you are, the more visible and the more people will be prepared to help </li></ul><ul><li>Report on how this has changed your angle, approach, etc </li></ul>
  10. 11. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog [email_address]

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