Keynote #gconvert17 - Bart Schutz of Online Dialogue - Online Persuasion - System 1 and System 2

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Bart Schutz was the closing keynote at Conversions@Google in Dublin, Ireland on November 9th 2017. If you want to learn more and how to improve the speed and success of your conversion optimization activities, please contact us at info@onlinedialogue.com

Marketing

Bart Schutz | want more: contact info@onlinedialogue.com
Bart Schutz – Chief Psychology Ofﬁcer @ Online Dialogue"
"
Marshmallows"
& the Psychology"
behind Evidence Everything"
"
"
Closing keynote at"
Conversions@Google Dublin"
November 9th 2017

Bart Schutz | want more: contact info@onlinedialogue.com
Bart Schutz | LinkedIn.com/in/BartSchutz

Bart Schutz | want more: contact info@onlinedialogue.com
1) Transactional
2) Informational
3) Transformational

Bart Schutz | want more: contact info@onlinedialogue.com
Conscious 
Lazy controller
Rational (-izing)
Unconscious 
Automatic
Heuristic processes
(always on)
(lazy controller)
System 1
System 2

Bart Schutz | want more: contact info@onlinedialogue.com
Ability &
Mo+va+on
Trigger &
Forced Choices
Distrac+on &
Overload
Heuris+cs &
Habits
System 1
System 2
System1
System2

Bart Schutz | want more: contact info@onlinedialogue.com
Ability &
Mo+va+on
System 2
System2
Trigger &
Forced Choices
Distrac+on &
Overload
Heuris+cs &
Habits
System 1
System1

Bart Schutz | want more: contact info@onlinedialogue.com
System 2 – System 2
A
B
Winner

Bart Schutz | want more: contact info@onlinedialogue.com
Winner
System 2 – System 2
A
B

Bart Schutz | want more: contact info@onlinedialogue.com
System 2 – System 2
A
B
System 1 – System 1
Winner
A
B
Winner

Bart Schutz | want more: contact info@onlinedialogue.com
Winner
A
B
System 2 – System 2
A
B
System 1 – System 1
Winner

Bart Schutz | want more: contact info@onlinedialogue.com
Situational Factors
Emotions
Context
Environment
Personal factors
Nature
Nurture
Marketing
Behavior
System 2 & System 1

Bart Schutz | want more: contact info@onlinedialogue.com
Winner
A
B
A
B
3G / 4G
WiFi
Winner

Bart Schutz | want more: contact info@onlinedialogue.com
"
Marshmallows & the Psychology"
"
behind Evidence Everything"

& Ethical Everything

ondi.me/gconvert17

info@onlinedialogue.com

wheelofpersuasion.com/course
Slides:
Contact us:
Psy blog & course:

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Keynote #gconvert17 - Bart Schutz of Online Dialogue - Online Persuasion - System 1 and System 2

1. Bart Schutz | want more: contact info@onlinedialogue.com Bart Schutz – Chief Psychology Ofﬁcer @ Online Dialogue" " Marshmallows" & the Psychology" behind Evidence Everything" " " Closing keynote at" Conversions@Google Dublin" November 9th 2017

2. Bart Schutz | want more: contact info@onlinedialogue.com Bart Schutz | LinkedIn.com/in/BartSchutz

3. Bart Schutz | want more: contact info@onlinedialogue.com 1) Transactional 2) Informational 3) Transformational

4. Bart Schutz | want more: contact info@onlinedialogue.com Conscious  Lazy controller Rational (-izing) Unconscious  Automatic Heuristic processes (always on) (lazy controller) System 1 System 2

5. Bart Schutz | want more: contact info@onlinedialogue.com Ability & Mo+va+on Trigger & Forced Choices Distrac+on & Overload Heuris+cs & Habits System 1 System 2 System1 System2

6. Bart Schutz | want more: contact info@onlinedialogue.com Ability & Mo+va+on System 2 System2 Trigger & Forced Choices Distrac+on & Overload Heuris+cs & Habits System 1 System1

7. Bart Schutz | want more: contact info@onlinedialogue.com System 2 – System 2 A B Winner

8. Bart Schutz | want more: contact info@onlinedialogue.com Winner System 2 – System 2 A B

9. Bart Schutz | want more: contact info@onlinedialogue.com Ability & Mo+va+on Trigger & Forced Choices Distrac+on & Overload Heuris+cs & Habits System 1 System 2 System1 System2

10. Bart Schutz | want more: contact info@onlinedialogue.com System 2 – System 2 A B System 1 – System 1 Winner A B Winner

11. Bart Schutz | want more: contact info@onlinedialogue.com Winner A B System 2 – System 2 A B System 1 – System 1 Winner

12. Bart Schutz | want more: contact info@onlinedialogue.com Ability & Mo+va+on Trigger & Forced Choices Distrac+on & Overload Heuris+cs & Habits System 1 System 2 System1 System2

13. Bart Schutz | want more: contact info@onlinedialogue.com Situational Factors Emotions Context Environment Personal factors Nature Nurture Marketing Behavior System 2 & System 1

14. Bart Schutz | want more: contact info@onlinedialogue.com Winner A B A B 3G / 4G WiFi Winner

15. Bart Schutz | want more: contact info@onlinedialogue.com 1) Transactional 2) Informational 3) Transformational

16. Bart Schutz | want more: contact info@onlinedialogue.com " Marshmallows & the Psychology" " behind Evidence Everything" & Ethical Everything ondi.me/gconvert17 info@onlinedialogue.com wheelofpersuasion.com/course Slides: Contact us: Psy blog & course:

Keynote #gconvert17 - Bart Schutz of Online Dialogue - Online Persuasion - System 1 and System 2

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