Mike van Hoenselaar, founder of Escape Rooms Nederland (https://www.escaperoomsnederland.nl) shared his insights about the Dutch Escape Room market. Insights intro global statistics, but also on a regio, city and theme level. The Dutch market has a lot of escape rooms already. 527 at this moment. Off course there are trends and challenges as well.
2. More info: http://vruc.ht/mikelinkedin
First room played in september 2014 (Sherlocked, Amsterdam)
Played 124 escape rooms since.
Mike van Hoenselaar
@MikevHoenselaar
info@escaperoomsnederland.nl
Biggest escape room
platform NL
escaperoomsnederland.nl
Online Marketing and
Growth Hacking agency
onlineboswachters.nl
3. Netherlands 527
escape rooms
1.51
rooms / location
15
mobile
escape rooms
2
escape room
events
350
locations
0.0113
escape rooms / km2
€15 - €35
price per person
6
escape room
directories
@MikevHoenselaar
11/2014
4. Escape Room websites
Top 3 escape room sites in the Netherlands:
Other: escaperoomreviews.nl, escaperoompagina.nl, myescape.nl + ~ 80 activity / trips websites
www.escaperoomsnederland.nl www.escapetalk.nl www.all-escaperooms.nl
Netherlands
@MikevHoenselaar
8. ~200k
average escape room related
searches every month!
~ 700k worldwide searches
on “escape room”
Top keywords Netherlands
Netherlands
@MikevHoenselaar
9. The Netherlands is not done
with escape rooms
We expect to get a minimum of 15 new locations and 45 new
rooms in 2017 alone. 5 already closed.
@MikevHoenselaar
escape room
escaperoom
escaperooms