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SNA Vietnam – Vietnam Game Market Research
Intro Market Characteristics Market Analysis Opportunities Challenges 
Outline 
Vietnam Game Market Research 
 Characteri...
Intro Market Characteristics Market Analysis Opportunities Challenges 
Main characteristics of Game Market in Vietnam 
 A...
Intro Market Characteristics Market Analysis Opportunities Challenges 
Market Size and Growth Rate 
 Forecast revenue of ...
Intro Market Characteristics Market Analysis Opportunities Challenges 
Market Trends 
 Game Mobile online will be the fut...
Intro Market Characteristics Market Analysis Opportunities Challenges 
Market Trends 
 Higher users retention rate 
SNA V...
Intro Market Characteristics Market Analysis Opportunities Challenges 
Profitability 
 RPG games are the most profitable ...
Intro Market Characteristics Market Analysis Opportunities Challenges 
Profitability 
 Top 5 MMORPG by monthly revenue 
S...
Intro Market Characteristics Market Analysis Opportunities Challenges 
Major Publishers 
 Teammobi 
Successful games: KPA...
Intro Market Characteristics Market Analysis Opportunities Challenges 
Key Success Factors 
 High quality games is a must...
Intro Market Characteristics Market Analysis Opportunities Challenges 
Opportunities for Publisher and Producer 
 Interne...
Intro Market Characteristics Market Analysis Opportunities Challenges 
Challenges to game publisher and producers 
 Illeg...
Intro Market Characteristics Market Analysis Opportunities Challenges 
Information sources 
http://www.newzoo.com/infograp...
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Games research

  1. 1. SNA Vietnam – Vietnam Game Market Research
  2. 2. Intro Market Characteristics Market Analysis Opportunities Challenges Outline Vietnam Game Market Research  Characteristics of game market in Vietnam  Vietnam Game Market Analysis • Market size and growth rate • Market trends • Profitability • Major publishers and producers in Vietnam • Key success factors  Opportunities for game publishers in Vietnam  Challenges to game publishers SNA Vietnam Ltd., 2
  3. 3. Intro Market Characteristics Market Analysis Opportunities Challenges Main characteristics of Game Market in Vietnam  A new but an exciting market for game industry  Revenue in 2013: US $ 243M  6th largest market in Asia after China, Japan and Taiwan  Forecast growth to 2017: 50-10% in revenue, reach 20M gamers.(Nikko Partners)  80% of revenue from Chinese and Korean game, published by Vietnam company.  4 key players: VNG (Vinagame), Garena, VTC and FPT  Booming market for Mobile games due to smartphone and internet users growth.  2013 is the year of awaking smartphone games – Flappy Bird phenomenon  Local games producers are still struggling to compete with imported games, licensing issues and copy rights infringement. SNA Vietnam Ltd., 3
  4. 4. Intro Market Characteristics Market Analysis Opportunities Challenges Market Size and Growth Rate  Forecast revenue of 2014: US $280M  Forecast active gamers to reach 20M in 2017  Mobile online game is the most excited segment SNA Vietnam Ltd., 4
  5. 5. Intro Market Characteristics Market Analysis Opportunities Challenges Market Trends  Game Mobile online will be the future trends for Game Market in Vietnam  Role Play Games (RPG) dominants  Most of the revenue comes from SRPG type  GMO revenue is forecasted to grow rapidly, especially on smartphone games SNA Vietnam Ltd., 5
  6. 6. Intro Market Characteristics Market Analysis Opportunities Challenges Market Trends  Higher users retention rate SNA Vietnam Ltd., 6
  7. 7. Intro Market Characteristics Market Analysis Opportunities Challenges Profitability  RPG games are the most profitable genes with 60% of revenue SNA Vietnam Ltd., 7
  8. 8. Intro Market Characteristics Market Analysis Opportunities Challenges Profitability  Top 5 MMORPG by monthly revenue SNA Vietnam Ltd., 8
  9. 9. Intro Market Characteristics Market Analysis Opportunities Challenges Major Publishers  Teammobi Successful games: KPAH online, Mobi Army, Avatar Online  CMN Online successful games: Mãnh Tướng, Phong vân truyền kỳ, iBoom, Thiên Địa Quyết  VTC Mobile successful games: Ngũ Đế online, Hoàng Đế online, Kiếm hiệp, Au Mobile  Mecorp successful games: Mãnh thú online, Gopet online, Khan mobile, Thiên Thần Truyện SNA Vietnam Ltd., 9
  10. 10. Intro Market Characteristics Market Analysis Opportunities Challenges Key Success Factors  High quality games is a must  Aesthetic characters designs also helps to win player’s heart  Contents or game story is important to retain player  Localization of imported games is important to its success  Be cautious in promoting media  Intractability between gamers within game is the key to build game eco-system SNA Vietnam Ltd., 10
  11. 11. Intro Market Characteristics Market Analysis Opportunities Challenges Opportunities for Publisher and Producer  Internet users market is forecasted to saturate in 3-5 years, will reach 50M users in 2017  Booming in cheap smartphones and 3G, foster the accessibility of users and the growth of mobile online games  Local government have a more friendly look at online mobile game than before  Game communities (Facebook group, forum) is the best channel for promoting and retaining game player SNA Vietnam Ltd., 11
  12. 12. Intro Market Characteristics Market Analysis Opportunities Challenges Challenges to game publisher and producers  Illegal cloning and game character copy rights are the main challenges  Very high cost of payment gateway also hampers publishers  Shortage in talents for local game producers  Games censoring and license for shooting games are also the challenge for game publishing company  Important distribution channels are still depending on Google and Facebook ads  Tough competition from imported games from China SNA Vietnam Ltd., 12
  13. 13. Intro Market Characteristics Market Analysis Opportunities Challenges Information sources http://www.newzoo.com/infographics/global-games-market-report-infographics/ http://mobay.vn/gmo-viet/toan-canh-thi-truong-game-mobile-online-viet-nam-2013-146066.html http://www.baomoi.com/Thi-truong-game-Viet-Nam-Tro-choi-6000-ty/76/14390441.epi http://longame.mobi/game-event/danh-sach-nha-phat-hanh-game-online-viet/ http://playpark.vn/cong-dong/8-yeu-to-thu-hut-nguoi-choi-game-online-4786-11.html http://en.wikipedia.org/wiki/Market_analysis http://www.sba.gov/content/market-analysis http://infogame.vn/thi-truong/vgg-dem-lai-gi-cho-lang-game-viet-20140723-14-3574.html http://infogame.vn/thi-truong/ts-online---ong-vua-cua-dong-game-turn-based-tai-thi-truong-viet-nam-20140828-14-4614.html http://mobay.vn/wp-content/uploads/2014/01/info_thitruonggame-499x1183.jpg http://www.gamemobi.vn/news/game-thu/thi-truong-game-mobile-viet-nam-nhin-tong-quan.html http://www.thebusiness.vn/cong-nghe/ong-phan-sao-nam--vtc-online-dat-muc-tieu-500-ty-dong-loi-nhuan-vao-nam-2015-p1057.html http://news.appota.com/online-mobile-game-viet-nam-diem-nhan-trong-quy-2-2014/ http://www.slideshare.net/appota/vietnam-online-mobile-game-market-insights-and-guide?ref=http://news.appota.com/online-mobile-game-viet-nam-diem- nhan-trong-quy-2-2014/ http://finance.yahoo.com/news/research-markets-southeast-asian-games-174500148.html http://www.lai.com/en/southeast-asian-game-markets http://www.slideshare.net/dtranlog/ogdc-2014-vietnammobileinternetandy SNA Vietnam Ltd., 13

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