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Where is Your
#DigitalGenius
Hiding?
Doyle Buehler, MBA
@doylebuehler
BBG Linkedin Plus Forum
Real World Knowledge
to Surv...
What’s Your Inflection Point?
@doylebuehler
What is the point that you will ‘change’ for the better?
Isn’t it cool - It’s the greatest time
in history, as we have access to
literally billions of people around
the world.
It’s also the worst time in history,
because we have access to… literally
billions of other people around the
world.
Compe...
It’s never been easier to
get your ideas out there
with social media, but
it’s the hardest time
because there is so
much m...
Wasn’t Social Media Supposed to SAVE
your business – not destroy it?
Wasn’t Social Media Supposed to
make business EASIER?
LESS complicated?
What Happens When Nobody Buys From You?
*In business for 17+ years
*Built multiple tech/ecomm startups
*Expanded around the world
*Top 40 Fastest Growing Company ...
Where are YOU now?
Where Could You Be?
Where Could You Grow?
Social media is maturing
as an industry; it's simply
not what it used to be. No
longer can you just set up
a profile, page...
Can’t figure out who to
blame?
What’s Your Strategy?
You're only one click away from your competitors.
Businesses without a solid digital strategy for their
business will not ...
What does 2020 hold?
Weren’t we supposed to have flying cars?
It's going to be a brave, new digital world in 2020 - but only for
those businesses who take the time to create an effecti...
Tom Goodwin, Tech Crunch 2015
YET…
WeWork founders did not get their startup to a $47 10
billion dollar company in just 9 years by constantly
posting on...
Wework - knows the journey of their audience
Uber - knows the journey of their audience
Airbnb - knows the journey of thei...
In the Digital Age,
journey matters now
more than ever for
GROWTH.
If you have a strategy you can tell
your true journey. ...
The journey is what gives your
customer clarity & certainty about
their future.
This is your strategy. You control the
nar...
It’s not a journey about how
awesome you are, along with
your amazing tech &
company
Nor how you are going to
“change the ...
Nor even about being the next “amazing”
founder
The keystone concept
First, we need a Growth
Framework; a ”Keystone”
methodology to hold all the
pieces of digital, “up”.
...
Or it simply is rubble
@doylebuehler
But what amazing
things you can do
with it.
The “Missing Bullets” is
your strategy.
“The armor doesn’t go where the
bullet holes are. It goes where the
bullet holes a...
@doylebuehler
The Journey to the “Zero Moment of Truth”
7 Hours
11 Touchpoints
4 Channels
@doylebuehler
@doylebuehler
Your Audience Is ON a Journey
ATM
• [visual of ATM]
Source: Daniel Priestley, Key Person of Influence
Your Don’t Need To
Be Albert Einstein To
Be A #DigitalGenius
It’s your strategic thinking
The Growth of Your
Business Depends on
You Developing Your
Digital Genius• Being Competitive in the digital environment
• ...
You just need to be able
to tie all the pieces of
your digital ecosystem
together…
…properly
What’s Your Digital Genius?
Skills & Leadership in Social
Awareness&Knowledge
ofSocial
Digital Genius Zone
Clarity & Certa...
@doylebuehler
What’s Your Digital Genius Score?
• Digital Awareness 1 to 10 _____
• Digital Knowledge 1 to 10 _____
• Digital Skills 1 t...
Your #Breakthrough Strategy
Your ”Keystone”
Your Digital Genius
Your Growth
Strategy Questions
• What are we “about”? __________________
• What do we do best? ___________________
• What makes it wor...
What’s Your Inflection Point?
@doylebuehler
What is the point that you will ‘change’ for the better?
What Happens When Nobody Buys From You?
http://bit.ly/strategycanvas
www.Leadership.Digital
Take the #DigitalGenius Assessment &
Get a Free Paperback Copy Of
#Breakthrough & Links to Business...
@doylebuehler
What’s Killing
Businesses?
60% of small businesses cease operating
within the first 3-5 years of starting.
…...
Your Survival Is Not Assured.
Your Growth is never
“Automated”; it’s never ”just”
about Social Media, either.
You have two main
challenges to make
sure that you’re not
going to be a
statistic:
Your Digital Genius Challenge
#1 What 4 #DIGITALGENIUS traits are your
strengths & weaknesses? Which one can
you develop more of, now?
#2 How will you “...
Where Do You NEED to be?
Skills & Leadership in Social
Awareness&Knowledge
ofSocial
Digital Genius Zone
Clarity & Certaint...
What’s 1 Degree off Course?
Strategy is the 1º for Growth
What are you going to use?
Develop your #DigitalGenius to
create your own certainty, your own
future, your own growth for your
business.
This is your...
But clear
implementation is
always important.
😂 😂 😂
Unleash Your Digital Genius
@doylebuehler
Doyle Buehler
QUESTIONS?
@doylebuehler
Please Reach Out &
Introduce Yourself
After The
Presentation
@doylebuehler
Ask me later on how to get a free
copy of my NEW Book on Digital
Strategy - “#Breakthrough –
Unleash Your Remarkable Brand...
www.Leadership.Digital
Take the #DigitalGenius Assessment &
Get a Free Paperback Copy Of
#Breakthrough & Links to Business...
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
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Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler

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Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler

Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.

Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.

Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards

Veröffentlicht in: Business
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Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler

  1. 1. Where is Your #DigitalGenius Hiding? Doyle Buehler, MBA @doylebuehler BBG Linkedin Plus Forum Real World Knowledge to Survive & Thrive In The Age of Digital
  2. 2. What’s Your Inflection Point? @doylebuehler What is the point that you will ‘change’ for the better?
  3. 3. Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world.
  4. 4. It’s also the worst time in history, because we have access to… literally billions of other people around the world. Competition is fierce;
  5. 5. It’s never been easier to get your ideas out there with social media, but it’s the hardest time because there is so much more noise out there HOW do you GROW With Social?
  6. 6. Wasn’t Social Media Supposed to SAVE your business – not destroy it?
  7. 7. Wasn’t Social Media Supposed to make business EASIER? LESS complicated?
  8. 8. What Happens When Nobody Buys From You?
  9. 9. *In business for 17+ years *Built multiple tech/ecomm startups *Expanded around the world *Top 40 Fastest Growing Company in Canada & #1 Fastest in the State *Agency work with Fortune 100 Co’s *Run a Global Strategic Digital Consultancy Strategy & Storytelling for the digital age. @doylebuehler
  10. 10. Where are YOU now?
  11. 11. Where Could You Be? Where Could You Grow?
  12. 12. Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It’s no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that.
  13. 13. Can’t figure out who to blame? What’s Your Strategy?
  14. 14. You're only one click away from your competitors. Businesses without a solid digital strategy for their business will not be able to breakthrough the clutter and noise of what is there and what is coming.
  15. 15. What does 2020 hold? Weren’t we supposed to have flying cars?
  16. 16. It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter. @doylebuehler
  17. 17. Tom Goodwin, Tech Crunch 2015
  18. 18. YET… WeWork founders did not get their startup to a $47 10 billion dollar company in just 9 years by constantly posting on social.They had a purpose. A Story.They took us on a journey.
  19. 19. Wework - knows the journey of their audience Uber - knows the journey of their audience Airbnb - knows the journey of their audience Do you?
  20. 20. In the Digital Age, journey matters now more than ever for GROWTH. If you have a strategy you can tell your true journey. You can GROW your business with a journey.
  21. 21. The journey is what gives your customer clarity & certainty about their future. This is your strategy. You control the narrative, the roadmap.
  22. 22. It’s not a journey about how awesome you are, along with your amazing tech & company Nor how you are going to “change the world”. They’ve heard it all before.
  23. 23. Nor even about being the next “amazing” founder
  24. 24. The keystone concept First, we need a Growth Framework; a ”Keystone” methodology to hold all the pieces of digital, “up”. Your Business IS DIGITAL IT Is a Journey
  25. 25. Or it simply is rubble
  26. 26. @doylebuehler But what amazing things you can do with it.
  27. 27. The “Missing Bullets” is your strategy. “The armor doesn’t go where the bullet holes are. It goes where the bullet holes aren’t: on the engines” – Abraham Wald We have to look deeper… the “answer” is not always right in front of us. @doylebuehler
  28. 28. @doylebuehler
  29. 29. The Journey to the “Zero Moment of Truth” 7 Hours 11 Touchpoints 4 Channels @doylebuehler
  30. 30. @doylebuehler Your Audience Is ON a Journey
  31. 31. ATM • [visual of ATM] Source: Daniel Priestley, Key Person of Influence
  32. 32. Your Don’t Need To Be Albert Einstein To Be A #DigitalGenius It’s your strategic thinking
  33. 33. The Growth of Your Business Depends on You Developing Your Digital Genius• Being Competitive in the digital environment • Developing New Customers Online • Demonstrating “Digital Leadership” • Understanding & Knowledge about what works online and what doesn’t How Do We BUILD The Journey?
  34. 34. You just need to be able to tie all the pieces of your digital ecosystem together… …properly
  35. 35. What’s Your Digital Genius? Skills & Leadership in Social Awareness&Knowledge ofSocial Digital Genius Zone Clarity & Certainty – understanding of Social to GROW & SCALE within business Thought Leader or “Guru” Zone Good ideas, but little knowledge to grow/scale within business with Social Disrupted Zone Overwhelmed, confused, non-competitive (analysis paralysis Technician Zone Knows ‘social’ but can’t fully implement within business @doylebuehler
  36. 36. @doylebuehler
  37. 37. What’s Your Digital Genius Score? • Digital Awareness 1 to 10 _____ • Digital Knowledge 1 to 10 _____ • Digital Skills 1 to 10 _____ • Digital Leadership 1 to 10 _____ @doylebuehler
  38. 38. Your #Breakthrough Strategy Your ”Keystone” Your Digital Genius Your Growth
  39. 39. Strategy Questions • What are we “about”? __________________ • What do we do best? ___________________ • What makes it work? ___________________ • What VALUE are you going to Deliver – Today? “Tomorrow”? Next Year? ________________ @doylebuehler
  40. 40. What’s Your Inflection Point? @doylebuehler What is the point that you will ‘change’ for the better?
  41. 41. What Happens When Nobody Buys From You?
  42. 42. http://bit.ly/strategycanvas
  43. 43. www.Leadership.Digital Take the #DigitalGenius Assessment & Get a Free Paperback Copy Of #Breakthrough & Links to Business Canvases
  44. 44. @doylebuehler What’s Killing Businesses? 60% of small businesses cease operating within the first 3-5 years of starting. …They stop thinking strategic, long-term.
  45. 45. Your Survival Is Not Assured. Your Growth is never “Automated”; it’s never ”just” about Social Media, either.
  46. 46. You have two main challenges to make sure that you’re not going to be a statistic: Your Digital Genius Challenge
  47. 47. #1 What 4 #DIGITALGENIUS traits are your strengths & weaknesses? Which one can you develop more of, now? #2 How will you “MarieKondo” (i.e. ‘organise’) the sh*t out the pieces of your digital ecosystem to deliver your value? Your Digital Genius Challenge
  48. 48. Where Do You NEED to be? Skills & Leadership in Social Awareness&Knowledge ofSocial Digital Genius Zone Clarity & Certainty – understanding of Social to GROW & SCALE within business Thought Leader or “Guru” Zone Good ideas, but little knowledge to grow/scale within business with Social Disrupted Zone Overwhelmed, confused, non-competitive (analysis paralysis Technician Zone Knows ‘social’ but can’t fully implement within business
  49. 49. What’s 1 Degree off Course? Strategy is the 1º for Growth
  50. 50. What are you going to use?
  51. 51. Develop your #DigitalGenius to create your own certainty, your own future, your own growth for your business. This is your strategy.
  52. 52. But clear implementation is always important. 😂 😂 😂
  53. 53. Unleash Your Digital Genius @doylebuehler Doyle Buehler QUESTIONS?
  54. 54. @doylebuehler Please Reach Out & Introduce Yourself After The Presentation
  55. 55. @doylebuehler
  56. 56. Ask me later on how to get a free copy of my NEW Book on Digital Strategy - “#Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority” Start Your Transformation Journey Breakthrough.Digital @doylebuehler
  57. 57. www.Leadership.Digital Take the #DigitalGenius Assessment & Get a Free Paperback Copy Of #Breakthrough & Links to Business Canvases

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