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Wonderful Webinars 
www.thedigitaldelusion.com 
Doyle Buehler 
@doylebuehler
The Tools, The Process, The Knowledge 
Welcome to D-School 
WEBINARS 
• What we’ll cover 
• Why Webinars & Why For Your Bu...
Hello, My Name is… 
Doyle Buehler 
•Business Entrepreneur since 2002 
•MBA (2002, Leadership – Royal Roads University, Vic...
)1 300 681 911 * doyle@TheDigitalDelusion.com  www.TheDigitalDelusion.com
Want To Win A Paperback Copy of my 
book on Digital Leadership, “The Digital 
Delusion: How To Overcome The 
Misguidance &...
How I spent $250,000+ on a website
Deadly Digital 
)1 300 681 911 * doyle@TheDigitalDelusion.com  www.TheDigitalDelusion.com
3 Simple Steps 
1. The Knowledge 
2. The Process 
3. The Tools
What Are Your Goals 
Of This Webinar? 
1 _______________________ 
2 _______________________ 
3 _______________________ 
Pl...
What Questions Do 
You Need To Answer? 
1 _______________________ 
2 _______________________ 
3 _______________________ 
P...
What Are Your Online 
Challenges/Problems 
With Webinars? 
1 _______________________ 
2 _______________________ 
3 _______...
N‘o Money 
N‘o Time 
• Are You committed: 
Time? 
– How Much Time 
• Are You committed: 
Money? 
– Only ‘smart’ money 
• A...
The Knowledge
Why Webinars? 
• Building Your Digital Leadership 
1. Influence 
2. Authority 
3. Knowledge 
• Educating & Informing 
• Co...
• Strategy – WHY? 
• What are you “about”? 
• What is your value (WIIFM)? 
• How Webinars “fit” across your digital 
ecosy...
What Are YOU Going To “TALK” 
About?
Your CONTENT Drives 
Your Audience 
• What is YOUR Original Content? 
– Not all sales 
– Your Business Value 
– WIIFM? “Wh...
What Do You DO with Your Audience? 
How To Explode Your Content With A 
Webinar? See Slide #24
Are You Missing 67% of 
Your Market? 
The people that are perfect, ideal clients for you 
can be broken down into the foll...
Definition of a Leads/Sales Funnel 
“Just because they are not actively 
shopping, doesn’t mean they will never 
buy from ...
Why Do People Organise Webinars? 
http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
http://www.on24.com/
http://www.on24.com/
http://www.on24.com/
How To Select A Webinar 
Platform 
1. Webinar software Cost & ROI 
2. Traffic/user capabilities 
3. Session Recording 
4. ...
What Your Webinar 
Platform Needs 
1. Registration or Opt-in Page 
2. Way to Capture Registrations & Emails (& 
Automated)...
Webinar Platforms 
• ON24 
• GotoWebinar/Meeting 
• Anymeeting 
• WebinarJam 
• Google Hangouts 
• Click Meeting
Webinar Knowledge Checklist 
What is Your Strategy? 
What Are You Going To Talk About? 
What VALUE are you delivering? ...
HOT Seat #1 
• Have You Ever 
Conducted A 
Webinar? 
• What Worked 
Well? 
• What Didn’t 
Work?
The Process
NOT just a leads platform, but 
an Education platform
Webinar Structure 
• Focus on Learning/Experience/Information 
• Dynamic 
• Less time “primping” about how awesome 
you ar...
INFLUENCE To ACTION 
• Move your 
attendees to your 
own lists and own 
pages. 
• Not about 
“engagement” 
• About Digital...
How To Organise A Webinar 
http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
Don’t Forget! 
Promotions! 
http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
Content Process – How TO EXPLODE 
Your Content With a Single Webinar 
1. Run your Webinar 
2. Record screencast video as a...
Webinar Mistakes 
1. What is your topic? Did you pick the correct one for your 
audience? 
2. Are you marketing your webin...
Webinar Process Checklist 
How Are You Leveraging Your Content? 
What Process Are You Building? 
Are You Automating You...
HOT Seat #2 
• Have You Ever 
Conducted A 
Webinar? 
• What Worked 
Well? 
• What Didn’t 
Work?
The Tools
The Best Tools 
• Social & sharing 
• Q & A 
• Surveys 
• Polling 
• Chats 
• Collaboration 
• White boards
Live Screen review of WebinarJam
What to Avoid 
• Excessively long webinars 
• All fluff and no substance 
• Not just about sales – about people entering 
...
Webinar Tools Checklist 
How Are You Promoting? Not just the event, 
but also your post-webinar content? 
How Are You Us...
What other tools do you use? 
1 _______________________ 
2 _______________________ 
3 _______________________ 
Please shar...
In-Situ Webinar 
Promotion Tools 
• Move people into your product stream
Download the 
Free eBook NOW 
From 
www.thedigitaldelusion.com/2 
)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheD...
D-School is Coming Soon! 
Stay in touch so you can be the first to get the inside track 
Join My Next Webinar 
Wednesday 
...
FREE Prize Inside! 
Win A Paperback Copy of my book on 
Digital Leadership, “The Digital Delusion: 
How To Overcome The Mi...
HOT Seat 
• Have You Ever 
Conducted A 
Webinar? 
• What Worked 
Well? 
• What Didn’t 
Work?
A Few Last Words 
• Consistently deliver your value 
– Educate 
– Inform 
– Delight 
• Insights – Insights – Insights! 
– ...
Resources 
• http://e3webcasting.com/top-7-webinar-statistics- 
you-should-know/ 
• http://www.socialmediatoday.com/conte ...
What’s Next? 
• Let’s connect! Linkedin, Twitter, Facebook – 
Search ‘Doyle Buehler’ 
• Need any Tips? Please email me wit...
Are You Ready to 
“Click To Save The World” 
• Main Site: www.thedigitaldelusion.com 
• Full Book Download Page (Free Digi...
MISTAKE #2: No Content 
Are you a do-er or a copy-er? 
• What’s Your Content Plan?
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Webinars kpi version dschool 2014 11

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How To Run A Webinar

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Webinars kpi version dschool 2014 11

  1. 1. Wonderful Webinars www.thedigitaldelusion.com Doyle Buehler @doylebuehler
  2. 2. The Tools, The Process, The Knowledge Welcome to D-School WEBINARS • What we’ll cover • Why Webinars & Why For Your Business? • Developing a Strategy & Making It Work • Tools & Resources • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Slide deck on Slideshare http://bit.ly/doylebuehler02
  3. 3. Hello, My Name is… Doyle Buehler •Business Entrepreneur since 2002 •MBA (2002, Leadership – Royal Roads University, Victoria Canada) •Multiple start-up businesses in the online ecommerce consumer market; fastest growing company in Canada; Canadian Innovation Award, multiple US patents. •Educator – teach Strategy, Business Planning & Entrepreneurship •Boutique Digital Media Agency for Entrepreneurs wanting to cut through the clutter •Considerable time working on the “inside” of Marketing Agencies, along with major Fortune 500 clients, putting the pieces together. •Judge for Australian Web Industry Association 2014; Presenter for the Australian Marketing Institute Congress 2014
  4. 4. )1 300 681 911 * doyle@TheDigitalDelusion.com  www.TheDigitalDelusion.com
  5. 5. Want To Win A Paperback Copy of my book on Digital Leadership, “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”? Tweet @doylebuehler #thedigitaldelusion #digitalleadership
  6. 6. How I spent $250,000+ on a website
  7. 7. Deadly Digital )1 300 681 911 * doyle@TheDigitalDelusion.com  www.TheDigitalDelusion.com
  8. 8. 3 Simple Steps 1. The Knowledge 2. The Process 3. The Tools
  9. 9. What Are Your Goals Of This Webinar? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #digitalleadership
  10. 10. What Questions Do You Need To Answer? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #digitalleadership
  11. 11. What Are Your Online Challenges/Problems With Webinars? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #digitalleadership
  12. 12. N‘o Money N‘o Time • Are You committed: Time? – How Much Time • Are You committed: Money? – Only ‘smart’ money • Are You committed: Process? – What Systems do you have
  13. 13. The Knowledge
  14. 14. Why Webinars? • Building Your Digital Leadership 1. Influence 2. Authority 3. Knowledge • Educating & Informing • Content Creation (your content explosion!) • Sales, Leads & Contacts
  15. 15. • Strategy – WHY? • What are you “about”? • What is your value (WIIFM)? • How Webinars “fit” across your digital ecosystem? • Your Content Strategy – WHAT? • Your Stories • Your Value • Conveying your value & stories • Your Customer Personas
  16. 16. What Are YOU Going To “TALK” About?
  17. 17. Your CONTENT Drives Your Audience • What is YOUR Original Content? – Not all sales – Your Business Value – WIIFM? “What’s In It For Me” • Where is your Digital Leadership?
  18. 18. What Do You DO with Your Audience? How To Explode Your Content With A Webinar? See Slide #24
  19. 19. Are You Missing 67% of Your Market? The people that are perfect, ideal clients for you can be broken down into the following percentages: • 3% - “ACTIVELY” Shopping & Ready To Buy • 7% - “OPEN” to You • 30% - “AWARE” for the future • 30% - Currently “UNCONSCIOUS” of You • 30% - NEVER
  20. 20. Definition of a Leads/Sales Funnel “Just because they are not actively shopping, doesn’t mean they will never buy from you!” Webinars are about being able to move people into your own conversion/sales/lead funnels… NOT just about a single transactional sale
  21. 21. Why Do People Organise Webinars? http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
  22. 22. http://www.on24.com/
  23. 23. http://www.on24.com/
  24. 24. http://www.on24.com/
  25. 25. How To Select A Webinar Platform 1. Webinar software Cost & ROI 2. Traffic/user capabilities 3. Session Recording 4. Marketing Capabilities 5. Landing page creation 6. Communications & Follow-through 7. Detailed Statistics 8. Other Options – Payment Gateway for Paid session – Integration with existing software – infusionsoft, mailchimp, CRMs, etc.
  26. 26. What Your Webinar Platform Needs 1. Registration or Opt-in Page 2. Way to Capture Registrations & Emails (& Automated) 3. Platform 4. Back-up plan to record webinar (i.e. Camtasia) 5. Presentation & Creation software 6. Method for “offers” or next steps 7. Follow up with emails/contact
  27. 27. Webinar Platforms • ON24 • GotoWebinar/Meeting • Anymeeting • WebinarJam • Google Hangouts • Click Meeting
  28. 28. Webinar Knowledge Checklist What is Your Strategy? What Are You Going To Talk About? What VALUE are you delivering? What Platform Are You Going To Use
  29. 29. HOT Seat #1 • Have You Ever Conducted A Webinar? • What Worked Well? • What Didn’t Work?
  30. 30. The Process
  31. 31. NOT just a leads platform, but an Education platform
  32. 32. Webinar Structure • Focus on Learning/Experience/Information • Dynamic • Less time “primping” about how awesome you are • Less pitch – more filling
  33. 33. INFLUENCE To ACTION • Move your attendees to your own lists and own pages. • Not about “engagement” • About Digital Leadership & INFLUENCE
  34. 34. How To Organise A Webinar http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
  35. 35. Don’t Forget! Promotions! http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
  36. 36. Content Process – How TO EXPLODE Your Content With a Single Webinar 1. Run your Webinar 2. Record screencast video as a prerecorded webinar (Camtasia) 3. Use the recorded video as part of your training program 4. Record (or separate) audio and post as a podcast/audio file on soundcloud.com or itunes 5. Use your presentation and post to Slideshare.com 6. Write a blog post and embed the video, audio and slideshare presentation onto your website 7. Use the individual slide images as branded images on your visual social channels – instagram, Facebook, Twitter #8 SHARE! SHARE! SHARE!
  37. 37. Webinar Mistakes 1. What is your topic? Did you pick the correct one for your audience? 2. Are you marketing your webinar? 3. Do you deliver on your promise? 4. Is it just a pitch fest? 5. Is it focused or wandering? 6. Too much information? 7. How is the timing? 8. Is there a reason to stay till the end? 9. Have you tested – EVERYTHING? 10. Did you follow-up
  38. 38. Webinar Process Checklist How Are You Leveraging Your Content? What Process Are You Building? Are You Automating Your Process?
  39. 39. HOT Seat #2 • Have You Ever Conducted A Webinar? • What Worked Well? • What Didn’t Work?
  40. 40. The Tools
  41. 41. The Best Tools • Social & sharing • Q & A • Surveys • Polling • Chats • Collaboration • White boards
  42. 42. Live Screen review of WebinarJam
  43. 43. What to Avoid • Excessively long webinars • All fluff and no substance • Not just about sales – about people entering your long-term sales funnel • Don’t be boring!
  44. 44. Webinar Tools Checklist How Are You Promoting? Not just the event, but also your post-webinar content? How Are You Using Your Tools? How Will You Improve Your Process?
  45. 45. What other tools do you use? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #digitalleadership
  46. 46. In-Situ Webinar Promotion Tools • Move people into your product stream
  47. 47. Download the Free eBook NOW From www.thedigitaldelusion.com/2 )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
  48. 48. D-School is Coming Soon! Stay in touch so you can be the first to get the inside track Join My Next Webinar Wednesday “Website Whimsey” http://bit.ly/websites1999 “Just because everyone can build their own website… doesn’t mean that they should.”
  49. 49. FREE Prize Inside! Win A Paperback Copy of my book on Digital Leadership, “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Tweet @doylebuehler #thedigitaldelusion #digitalleadership
  50. 50. HOT Seat • Have You Ever Conducted A Webinar? • What Worked Well? • What Didn’t Work?
  51. 51. A Few Last Words • Consistently deliver your value – Educate – Inform – Delight • Insights – Insights – Insights! – See what is working and what is not • DON’T HARD SELL – INFLUENCE TO ACTION • Your Value & Your Content? HOW do you deliver it? • Your ROI? WHERE is the Money? Move your fans to your own lists and own pages.
  52. 52. Resources • http://e3webcasting.com/top-7-webinar-statistics- you-should-know/ • http://www.socialmediatoday.com/conte nt/webinar-attendee-and-registration-statistics- infographic • http://www.on24.com/resources/resourc e-center/ • Upcoming Webinar Events http://bit.ly/events1999
  53. 53. What’s Next? • Let’s connect! Linkedin, Twitter, Facebook – Search ‘Doyle Buehler’ • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me 0413106880 Thank Your For Attending!
  54. 54. Are You Ready to “Click To Save The World” • Main Site: www.thedigitaldelusion.com • Full Book Download Page (Free Digital PDF Copy): www.thedigitaldelusion.com/2 • LinkedIn: http://au.linkedin.com/in/doylebuehler/ • Facebook: https://www.facebook.com/doyle.buehler • Twitter: @doylebuehler www.twitter.com/doylebuehler • email: doyle@thedigitaldelusion.com • Mobile +61 413 106 880 • Download the slide deck: http://bit.ly/doylebuehler02
  55. 55. MISTAKE #2: No Content Are you a do-er or a copy-er? • What’s Your Content Plan?

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