Social Selling Social Media Conversions Webinar With Milk it Academy by Doyle Buehler

1. •Entrepreneurship: I help entrepreneurs grow their online ecosystem, business and sales, through digital leadership •Educator: Teach Digital Strategy, Business Planning & Entrepreneurship •Author: The Book on Digital Leadership for businesses – The Digital Delusion. Hello, I’m Doyle Buehler #OwnOnline

2. What Am I Here To Talk About? • Talkin’ Bout Social Selling… • Help you find the focus • Help you action what you need to do • Help you implement

3. Welcome! • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Please type in your questions along the way • Slide deck on Slideshare http://bit.ly/doylebuehler13

4. I’m Giving Away A Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Just Tweet! @doylebuehler #ownonline

5. What Are Your Goals Of This Session? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline

6. What Questions Do You Need To Answer? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline

7. What Are Your Online Challenges/Problems With Social “Selling”? 1 _______________________ 2 _______________________ 3 _______________________ Please share @doylebuehler #ownonline

8. The PAIN of Social Media • No Real Community • No Leads from Social • No Sales from Social • No Profit from Social • No KNOWN Results • Just COST-COST-COST

9. What’s The REAL Story of Social Media ROI Conversations + Community + Connections = Conversions #OwnOnline

10. “Just because they are not actively shopping, doesn’t mean they will never buy from you!” Definition of a Leads/Sales Funnel Effective Digital Leadership is about being able to move people into your own conversion/sales/lead funnels… NOT just about a single transactional sale

11. INFLUENCE To ACTION • Move your “audience” to your own lists and own pages. • Not about “engagement” • About INFLUENCE • WIIFM?

12. Not About Cute Kittens

13. Nor About Cute Babies

14. Not even about That Sandwich!

15. It’s Not Just About The “Like”, the “cool” Website, the social profile; It’s MORE About the CONVERSATION – About YOUR Story Needed to Build Your COMMUNITY #ownonline

16. Social Selling Is Really About YOUR Community

17. It’s About Your Online Purpose • To Deliver TRUE value to your audience • To Create your “social selling value” • To move them into your OWN digital ecosystem to continue the conversation #OwnOnline

18. Get On To It [Social]! 1. What are your social objectives: ______________ 2. What VALUE are you delivering on Social?: ______ 3. What channels are your priority: ______________ 4. How will you measure success: _______________ 5. What Content are you consistently delivering: _____ 6. Who are your influencers? ____________________ 7. What is YOUR funnel? __________________

19. Next steps • Add social media channels over time. Just focus on 1 or 2 that allow you to deliver maximum value to your niche audience • What is your “proactive social plan” – not just getting likes, but sharing with & for others, not just putting stuff (crap) out there? • What are you doing to create a monetary transaction?

20. #OwnOnline

21. HOT Seat What Is Your Experience With Social Media ROI & Selling? Who has calculated it and reviewed it?

22. THE ULTIMATE GOAL? Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation. #OwnOnline

23. Questions To Start To Define Your Funnel 1. What is your sales and leads process? 2. How do you currently acquire new leads and new customers? 3. How do you respond and manage your leads?

24. The Two Basic Types Of Landing Pages 1. E-commerce based, where you drive customers to buy products or services; the goal on these pages is click-through. 2. Lead-generation page where you gather visitors’ information, and normally trade something of value. A landing page should not just be another page on your website. You should specifically build and optimize a page for a single goal. If you are working on a website platform like WordPress, there are many tools that will aid in the creation of a landing page.

25. Funnel Success Factors 1. Look at the behaviours – not just an automated process – where do they stop a video? 2. Build multi-phased campaigns, all centered around “response indicators.” - Focus your energy on the ones who demonstrate they’re the most interested 3. Remember the 67% - we don’t all buy at once 4. Use Multiple Conversion Points – not all CTA need to be at the “end”. 5. Tell Your Brand Story 6. Test & Retest 7. Look at other avenues to distribute your story – partners, affiliates, clients, etc.

26. How To Set Up A Funnel For Your ATM • Step 1 – Create Your Gift • Step 2 – Establish your technology (mailchimp, InfusionSoft) • Step 3 – Create landing page or “Campaign” • Step 4 – Create your email sequence • Step 5 – Move Your Audience To Your Funnel • Step 6 – Create a new “Gift” Monthly • Step 7 – Monitor & Manage

27. Word Of Mouth Only Goes So Far

28. Find (More of) YOUR Audience… Your Crowd

29. How To Create A Successful Ad Campaign • Step 1: Identify Your Persona • Step 2: Identify Your Channel(s) • Step 3: Clarify Your Purpose • Step 4: Set Your Budget & DEFINE Your ROI • Step 5: Develop Your Messaging & Visuals • Step 6: Run a Test program • Step 7: Use Remarketing Pixels • Step 8: Measure, Test, Optimise

30. Target & Retarget Your Ads! “You’re Never Too Good For Good Advertising”

31. If Google Adwords Is Advertising on Facebook To Reach Their Audience, Shouldn’t You? “You’re Never Too Good For Good Advertising”

32. Analytics You Can’t Measure What You Can’t See?

33. ALWAYS Look At YOUR Financial Benefit

34. Performance • Baseline – take one – use Klout, SEMRush, Google Analytics • Objectives – what are they • Optimisation – yes, back and forth to GLORY • Metrics– what are you measuring • ROI – What is it, how?

35. The End of The Story? It’s more about the conversation, the community, as well as the connections that you make The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.

36. INFLUENCE To ACTION • Move your “audience” to your own lists and own pages. • Not about “engagement” • About INFLUENCE • WIIFM?

37. Your Homework Notice!

38. How To Set Up A Funnel For Your ATM • Step 1 – Create Your Gift • Step 2 – Establish your technology (mailchimp, InfusionSoft) • Step 3 – Create landing page or “Campaign” • Step 4 – Create your email sequence • Step 5 – Move Your Audience To Your Funnel • Step 6 – Create a new “Gift” Monthly • Step 7 – Monitor & Manage

39. How To Create A Successful Ad Campaign • Step 1: Identify Your Persona • Step 2: Identify Your Channel(s) • Step 3: Clarify Your Purpose • Step 4: Set Your Budget & DEFINE Your ROI • Step 5: Develop Your Messaging & Visuals • Step 6: Run a Test program • Step 7: Use Remarketing Pixels • Step 8: Measure, Test, Optimise

40. Don’t just stand there staring…

41. http://www.linkedin.com/in/doylebuehler https://www.facebook.com/doyle.buehler http://www.twitter.com/doylebuehler http://www.instagram.com/doylebuehler http://www.youtube.com/user/doylebuehler Please Find & Follow Me On Social

Social Selling Social Media Conversions Webinar With Milk it Academy by Doyle Buehler

Du liest eine Vorschau.

Hier ansehen

Social Selling Social Media Conversions Webinar With Milk it Academy by Doyle Buehler

Weitere Verwandte Inhalte

Diashows für Sie (19)

Andere mochten auch (19)

Ähnlich wie Social Selling Social Media Conversions Webinar With Milk it Academy by Doyle Buehler (20)

Weitere von Doyle Buehler (16)

Aktuellste (20)