Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
It's September 2020.
Where to from ...
+Digital +Strategy
WE ARE THE DIGITAL
CHALLENGERS
“Change your attitude. Unfuck your head.
Make an honest, unsentimental a...
ZONE 2
LEARNING
ZONE 3
GROWTH
ZONE 1
FEAR
COMPRE-
HENSION
CERTAINTY
"SHOULD I"
"COULD I"
THE DIGITAL
AMPS
APPROACH
THE DIG...
Sensemaking
Give Meaning To Experience
1.
CHAOS
"Unimaginable"
Q. What Level Are You At Now?
UNpredictable
World
Story
KNO...
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Digital Adoption/Penetration
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Digital Activity
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
20%-30% Digital
Adoption/Penetratio...
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Where's the opportunity?
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Digital Vs. "Real"
“porque no los d...
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Inflection & Economy2. How Do You M...
1 - Start
Today?
2. Wait For
Tomorrow?
3. The Day After
Tomorrow?
Inflection & Economy2. How Do You Make A Difference?
"DO...
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
"DO Strategic" 
>Reinforcing
Success
3.
Listening vs
Hearing
Clarity vs
Noise
Static vs
Slipstream
Signals & Strategy
Q. What Are The Signals
You're Being Sent...
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Q. What are your
"missing bullets"
...
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Evolution
Tactics
Strategy
Vision
Strategy?
Evolution?
4.
Tim
e
Approach
#1 #2 #3
Tactics?
Vision?
Where Are You Currently...
ZONE 2
LEARNING
ZONE 3
GROWTH
ZONE 1
FEAR
COMPRE-
HENSION
CERTAINTY
"SHOULD I"
"COULD I"
Fear, Learning & Growth5.
ASSETS
...
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
THE DIGITAL
AMPS
APPROACH
THE DIGITAL
EXPEDITION
POINT OF
CERTAINTY
POINT OF
COMPETENCY
POINT OF
CLARITY
6. The Digital Ex...
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Is it a "Safari" or "Expedition?"
POINT OF
CERTAINTY
POINT OF
COMPETENCY
POINT OF
CLARITY
6. The Digital Expedition
How Do YOU Prepare To Get to Clarity,
Ce...
DigitalEcosystem
DigitalAssets
7.
Certainty
Audience
Method
Process
Story
The Digital A.M.P.S.
Approach
Fear
Zone
Learning...
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Process
ValueCreation
"Surprise&
De...
Your Flightplan
8.
Building Blocks Actions
12.
11.
10.
Building Blocks Actions
9.
8.
7.
Building Blocks Actions
6.
5.
4.
W...
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Early
Wait
Too Late?
Timing & Targeting Your
Digital Expedition
9.
Obstacle
Size
Time
Vectors Are Everything
Q. When Are Y...
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
"What Does
1 Degree
Look Like?
1º
Timing & Targeting Your
Digital Expedition
9.
Vectors Are Everything
+Digital +Strategy
...
Your Digital Challenge
10.
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
What to ...
Your Digital Challenge
10.
Where you are right now?
Where are you going/how will you get there?
What Team/Tools/Tactics do...
#Congratulations
You are now the
"NEW"
Digital CEO
The Chief Expedition Officer
+Digital +Strategy
>Creating Real-Time, Co...
@doylebuehler
doyle@dept.digital
+61 413 106 880
Doyle Buehler
www.leadership.digital
NEXT STEPS:
+Digital +Strategy
>Crea...
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Planning Your Digital Expedition: How to market & evolve during times of crisis and economic downturn
Nächste SlideShare
Wird geladen in …5
×

Planning Your Digital Expedition: How to market & evolve during times of crisis and economic downturn

184 Aufrufe

Veröffentlicht am

Where's your inflection point? The big expeditions of the past had one thing in common - they had a clear goal; a single, clear objective in order to make them successful.

Do you have strategies and tactics that gives you distinct clarity amongst today's uncertainty?

Globally there is only a 25% penetration of businesses using digital effectively, yet there has been an astounding 5 years of growth in the last 3 months for businesses that do get it right with digital, and make that shift.

Will you you be the one to leverage this, in this disruptive economy?

In this Masterclass I'll cover the extreme need to find focus and certainty, during these 'shifting' times.

Find out how to get clarity & certainty on what is really important strategically for your business, tactics on what to do next, and what you need to know now, to get to your point of certainty.

You'll discover:

1. The 3 critical things you must do now in order for your business to survive to thrive
2. The 3 competencies that you won't be able to survive without
3. How to create your own "Expeditionary Force" Flight plan to counter the chaos and create certainty going forward

This is only for the new "digital" CEO of the 2020s - the Chief Expedition Officer.

Like the great explorers of the past, now is the time to lead out of the chaos and this is where your expedition starts.

In this real-time web learning event, I will show you the critical digital understandings & competencies you need, as well as the tactics that you can use to increase your sales and leads, to get to your business objective.

Register now.

We Are the Digital CHALLENGERS

“Change your attitude. Unfuck your head. Make an honest, unsentimental accounting of your present condition. Prepare to be disappointed. Define what you want instead, clearly. By clear I mean precise, and feasible. An unrealistic objective is sure to sabotage the process. Hit the books. Try and err. Inquire. Risk. Mimic. Insist. Resist.”

I guide Digital Challenger businesses in navigating the daunting digital economy and overcoming the fear, anxiety & resistance of operating as a true digital company in the 2020s. I help them to discover, align & skyrocket their online business & visibility so the world knows who they are and how they do business.

Veröffentlicht in: Business
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Planning Your Digital Expedition: How to market & evolve during times of crisis and economic downturn

  1. 1. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands It's September 2020. Where to from here? Where are you going? What are you doing? THE DIGITAL EXPEDITION + R E A L T I M E + A D A P T A B L E + R E S O U R C E F U L I guide Digital Challenger businesses in navigating the daunting digital economy and overcoming the fear, anxiety & resistance of operating as a true digital company in the 2020s. I help them to discover, align & skyrocket their online business & visibility so the world knows who they are and how they do business. Hello, my name is Doyle Buehler
  2. 2. +Digital +Strategy WE ARE THE DIGITAL CHALLENGERS “Change your attitude. Unfuck your head. Make an honest, unsentimental accounting of your present condition. Prepare to be disappointed. Define what you want instead, clearly. By clear I mean precise, and feasible. An unrealistic objective is sure to sabotage the process. Hit the books. Try and err. Inquire. Risk. Mimic. Insist. Resist.”
  3. 3. ZONE 2 LEARNING ZONE 3 GROWTH ZONE 1 FEAR COMPRE- HENSION CERTAINTY "SHOULD I" "COULD I" THE DIGITAL AMPS APPROACH THE DIGITAL EXPEDITION POINT OF CERTAINTY POINT OF COMPETENCY POINT OF CLARITY Sensemaking Give Meaning To Experience Evolution Tactics Strategy Vision Strategy? Your Flightplan Fear, Learning & Growth 1 - Start Today? 2. Wait For Tomorrow? 3. The Day After Tomorrow? Early Wait Too Late? 1. CHAOS "Unimaginable" Timing & Targeting Your Digital Expedition Your Digital Challenge Inflection & Economy DigitalEcosystem DigitalAssets Q. What Level Are You At Now? 2. 3. Evolution? 4. 5. 6. 7. 8. 9. 10. Building Blocks Actions 12. 11. 10. Building Blocks Actions 9. 8. 7. Building Blocks Actions 6. 5. 4. "What Does 1 Degree Look Like? When? When? When? When? Where you are right now? Where are you going/how will you get there? What Team/Tools/Tactics do you need? What are you going to test? How will you measure success? 1. 2. 3. 4. 5. #Congratulations Certainty UNpredictable World Tim e Approach #1 #2 #3 Tactics? Vision? Audience Method Process Story Listening vs Hearing Clarity vs Noise Static vs Slipstream ASSETS >PAIN >PROBLEM >PARALYSIS CHAOS S T A T E KNO WLEDGE MAP "HOW TO" SYMPTONS MKTG FEARS TESTING CONFIRMATION TOOLS "LADDER OR LIFE RAFT" ROADMAP FLIGHTPLAN STRATEGIC O U T C O M E S 'SHIFT' FOUNDATION FORESIGHT SIGNALS ENABLERS 3 YEARS 30 DAYS 3 MONTHS THE 6 ESSENTIAL ELEMENTS FOR FINDING CERTAINTY IN BUSINESS BUSINESS Story KNOWN "Fixable" KNOWABLE "Managable" COMPLEX "Unmanagable" CHAOS "Unimaginable" KNOWN "Fixable" KNOWABLE "Managable" COMPLEX "Unmanagable" Predictable World Obstacle Size The Digital Expedition Planner The Digital A.M.P.S. Approach The Digital Expedition Time Q. What are your "missing bullets" strategies & insights? >Creating Real-Time, Connected & Adaptive Digital Challenger Brands +Digital +Strategy Developing Your Digital "Experiments" Fear Zone Learning Zone Growth Zone BeSeen BeHeard Be Understood Digital Keystone & Foundation ValueCreation "Surprise& Delight" DigitalExperience "PersonalisedAudienceExperience" Digital Delivery "On Demand" Adaptable Connected Resourceful @doylebuehler doyle@dept.digital +61 413 106 880 Doyle Buehlerwww.leadership.digital NEXT STEPS: Transactional Point of Knowledge/Awareness Clarity Adaptation & Liminal Future-proofing Certainty Strategic Thinking Transformational Evolutionary Competency What Will You Need To Take With You? Signals & Strategy Where Are You Currently? Where Are You Going? Digital Transformation How Do You Make A Difference? How Can You Unwind The CHAOS? How Will You Get "There" & "When"? Q. What Are The Signals You're Being Sent? What Are The Building Blocks You'll Need For Your Expedition? Q. Can You Define & Describe Each Step? "DO Strategic"  >Reinforcing Success "DO Something >Unstable "DO Nothing" >Reinforcing Failure "When is the best time to plant a tree? "Is your audience wearing noise- cancelling headphones?" #4 >For Creating Real-Time, Connected & Adaptive Digital Challenger Brands "How do you find clarity in combatting the chaos? Q: Circle the items you need to work & develop. #TheBlackWire How Do You Prepare To Get to Clarity, Certainty, Competency? "What's the best way to cross the Grand Canyon?" What do obstacles look like? [A] [M] [S] [P] "How are you connecting & communicating?" "What is your internal structure to connect?" Q: Rank & Prioritise "What steps are critical to succeed?" "What journey are you bringing your audience on?" #DigitalLeadership Clarity Competency#BlackWire #DigitalGenius Q: Rank & Prioritise "The Airport Terminal" [Liminal Space] Where We Are Where We Need to Be Transformational Transactional Understanding Your Audience How Are You Evolving & Transformaing Your Business? Vectors Are Everything [AMPS] [Milestones] [Legs] [Phases] "Progress is not always a straight line." Building Blocks Actions 3. 2. 1. Q. When Are You Prepared To Take Action? How BIG & Quickly Does THE "Problem" Become? You are now the "NEW" Digital CEO The Chief Expedition Officer 1º
  4. 4. Sensemaking Give Meaning To Experience 1. CHAOS "Unimaginable" Q. What Level Are You At Now? UNpredictable World Story KNOWN "Fixable" KNOWABLE "Managable" COMPLEX "Unmanagable" CHAOS "Unimaginable" KNOWN "Fixable" KNOWABLE "Managable" COMPLEX "Unmanagable" Predictable World Q. Can You Define & Describe Each Step? +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  5. 5. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Digital Adoption/Penetration
  6. 6. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Digital Activity
  7. 7. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands 20%-30% Digital Adoption/Penetration??? That's it??? Digital Leader
  8. 8. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Where's the opportunity?
  9. 9. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Digital Vs. "Real" “porque no los dos?” "Why can't you have both!"
  10. 10. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  11. 11. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Inflection & Economy2. How Do You Make A Difference?
  12. 12. 1 - Start Today? 2. Wait For Tomorrow? 3. The Day After Tomorrow? Inflection & Economy2. How Do You Make A Difference? "DO Strategic"  >Reinforcing Success "DO Something >Unstable "DO Nothing" >Reinforcing Failure "When is the best time to plant a tree? +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  13. 13. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands "DO Strategic"  >Reinforcing Success
  14. 14. 3. Listening vs Hearing Clarity vs Noise Static vs Slipstream Signals & Strategy Q. What Are The Signals You're Being Sent? "Is your audience wearing noise- cancelling headphones?" Understanding Your Audience +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  15. 15. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Q. What are your "missing bullets" strategies & insights? 3. Signals & Strategy Understanding Your Audience
  16. 16. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  17. 17. Evolution Tactics Strategy Vision Strategy? Evolution? 4. Tim e Approach #1 #2 #3 Tactics? Vision? Where Are You Currently? Where Are You Going? Digital Transformation #4 Q: Rank & Prioritise "The Airport Terminal" [Liminal Space] Where We Are Where We Need to Be Transformational Transactional How Are You Evolving & Transformaing Your Business? +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  18. 18. ZONE 2 LEARNING ZONE 3 GROWTH ZONE 1 FEAR COMPRE- HENSION CERTAINTY "SHOULD I" "COULD I" Fear, Learning & Growth5. ASSETS >PAIN >PROBLEM >PARALYSIS CHAOS S T A T E KNO WLEDGE MAP "HOW TO" SYMPTONS MKTG FEARS TESTING CONFIRMATION TOOLS "LADDER OR LIFE RAFT" ROADMAP FLIGHTPLAN STRATEGIC O U T C O M E S 'SHIFT' FOUNDATION FORESIGHT SIGNALS ENABLERS 3 YEARS 30 DAYS 3 MONTHS THE 6 ESSENTIAL ELEMENTS FOR FINDING CERTAINTY IN BUSINESS BUSINESS What Will You Need To Take With You? How do we KNOW where we are? "How do you find clarity in combatting the chaos? Q: Circle the items you need to understand, work & develop. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  19. 19. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  20. 20. THE DIGITAL AMPS APPROACH THE DIGITAL EXPEDITION POINT OF CERTAINTY POINT OF COMPETENCY POINT OF CLARITY 6. The Digital Expedition How Can You Unwind The CHAOS? #TheBlackWire How Do You Prepare To Get to Clarity, Certainty, Competency? "What's the best way to cross the Grand Canyon?" What do obstacles look like? +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  21. 21. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Is it a "Safari" or "Expedition?"
  22. 22. POINT OF CERTAINTY POINT OF COMPETENCY POINT OF CLARITY 6. The Digital Expedition How Do YOU Prepare To Get to Clarity, Certainty, Competency? +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands What are YOUR points?
  23. 23. DigitalEcosystem DigitalAssets 7. Certainty Audience Method Process Story The Digital A.M.P.S. Approach Fear Zone Learning Zone Growth Zone BeSeen BeHeard Be Understood Digital Keystone & Foundation ValueCreation "Surprise& Delight" DigitalExperience "PersonalisedAudienceExperience" Digital Delivery "On Demand" Adaptable Connected Resourceful Transactional Point of Knowledge/Awareness Clarity Adaptation & Liminal Future-proofing Certainty Strategic Thinking Transformational Evolutionary Competency What Are The Building Blocks You'll Need For Your Expedition? [A] [M] [S] [P] "How are you connecting & communicating?" "What is your internal structure to connect?" Q: Rank & Prioritise "What steps are critical to succeed?" "What journey are you bringing your audience on?" #DigitalLeadership Clarity Competency#TheBlackWire #DigitalGenius +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  24. 24. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  25. 25. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Process ValueCreation "Surprise& Delight" DigitalExperience "PersonalisedAudienceExperience" Digital Delivery "On Demand" [P] "What steps are critical to succeed?" The "Third Wave of Business" "HelloFresh - Meets Jamie Oliver - Meets UberEats" "Cirque Du Soleil Vs. Disney" How Do You Create Alignment with these 3?
  26. 26. Your Flightplan 8. Building Blocks Actions 12. 11. 10. Building Blocks Actions 9. 8. 7. Building Blocks Actions 6. 5. 4. When? When? When? When? How Will You Get "There" & "When"? [AMPS] [Milestones] [Legs] [Phases] "Progress is not always a straight line." Building Blocks Actions 3. 2. 1. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Prioritise each of the 12 'power triangle' elements for YOU Place them in order on the flightplan 'building blocks' - with an 'action' to get started Add an estimated date to finish by ACTION 1. 2. 3.
  27. 27. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  28. 28. Early Wait Too Late? Timing & Targeting Your Digital Expedition 9. Obstacle Size Time Vectors Are Everything Q. When Are You Prepared To Take Action? How BIG & Quickly Does THE "Problem" Become? +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  29. 29. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  30. 30. "What Does 1 Degree Look Like? 1º Timing & Targeting Your Digital Expedition 9. Vectors Are Everything +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  31. 31. Your Digital Challenge 10. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands What to do next? Where you are right now? Where are you going/how will you get there? What Team/Tools/Tactics do you need? 1. 2. 3. 1 2 3
  32. 32. Your Digital Challenge 10. Where you are right now? Where are you going/how will you get there? What Team/Tools/Tactics do you need? What are you going to test? How will you measure success? 1. 2. 3. 4. 5. Developing Your Digital "Experiments" +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  33. 33. #Congratulations You are now the "NEW" Digital CEO The Chief Expedition Officer +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  34. 34. @doylebuehler doyle@dept.digital +61 413 106 880 Doyle Buehler www.leadership.digital NEXT STEPS: +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Get Your Free Copy of #Breakthrough Where you are right now?
  35. 35. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  36. 36. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  37. 37. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
  38. 38. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands

×