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#retailer2015
@eretailer
@doylebuehler
I’m Giving Away A Paperback Copy of My Book on
Digital Leadership - “The Digital Delusion: How To
Overcome The Misguidance...
What Am I Here To Talk About?
• Help you understand the babble of Online
& Social Media
• Help you find the focus
• Help y...
What You Will Find Out Today
• What may be holding you back with your
Social Media
• What you can do differently to create...
Not Just About The Selfie
#retailer2015 @eretailer
Not About Cute Kittens
#retailer2015 @eretailer
Nor About Cute Babies
#retailer2015 @eretailer
Social Is Really About YOUR Community
#retailer2015 @eretailer
#retailer2015 @eretailer
#retailer2015 @eretailer
www.thedigitaldelusion.com/infographics
#retailer2015 @eretailer
A Picture Is Worth 1.3 Billion Users
#retailer2015 @eretailer@doylebuehler
What Channels Are You Going To CHOOSE
TO Maximise Your Social Media Activity?
#1: ______________________
#2: _____________...
#retailer2015 @eretailer
Content – What to “Say” On Social
• Your “VOICE”
• From Content Plan?
• To Whom? Persona
• Are you delivering your
value?
...
Defining Your
Audience
@doylebuehler #retailer2015 @eretailer
#retailer2015 @eretailer
Performance
You Can’t Measure
What You Can’t
See?
#retailer2015 @eretailer
Performance
• Baseline – take one – use
Google Analytics & Insights
• Objectives – what are they
• Optimisation – yes, bac...
#retailer2015 @eretailer
INFLUENCE To ACTION
• Move your “audience” to your own lists and
own pages.
• Not just about “engagement”
• About INFLUENC...
Management Tools
• Schedule Posts – Bufferapp; Hootsuite
• Use your relevant Keywords
• Follow Your Influencers & Their
Fo...
#retailer2015 @eretailer
Find Your Influencers
Reciprocate
Better Than Sliced bread?
Create 1% of your own Content
Copy & Share 9% [Content] of Your
Influencers
90%? Join the conver...
Hack The
#Hashtag
Use 1-2 on Twitter & Facebook
25-30 in Instagram
Research: http://www.tagsforlikes.com/
#hashtagsforlike...
#retailer2015 @eretailer
Last Words On Social?
• Not just about “you” and your posts. “Check your
ego at the door”
• The most successful people on ...
Your Social Media Leadership Challenge
Trust The Process
Questions?
Email doyle@thedigitaldelusion.com @doylebuehler #retailer2015 @eretailer
I’m Giving Away A Paperback Copy of My Book on
Digital Leadership - “The Digital Delusion: How To
Overcome The Misguidance...
Online Resources, Checklists & Ideas
www.thedigitaldelusion.com/onlineretailer
Slide Deck on Slideshare.net
bit.ly/doylebu...
http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
http://...
HOT Seat
What Is Your
Experience With
“Social Media”?
What Has
Happened To You?
Email doyle@thedigitaldelusion.com
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
How To Create Social Media Authority -  Online Retailer Doyle Buehler
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How To Create Social Media Authority - Online Retailer Doyle Buehler

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How To Create Social Media Authority - Online Retailer Doyle Buehler

  1. 1. #retailer2015 @eretailer @doylebuehler
  2. 2. I’m Giving Away A Paperback Copy of My Book on Digital Leadership - “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” For the BEST Question OR Your BIGGEST Challenge of Online Just Tweet! @doylebuehler #ownonline #retailer2015 @eretailer
  3. 3. What Am I Here To Talk About? • Help you understand the babble of Online & Social Media • Help you find the focus • Help you action what you need to do • Help you implement #retailer2015 @eretailer
  4. 4. What You Will Find Out Today • What may be holding you back with your Social Media • What you can do differently to create an improved opportunity for your audience • Some of the pieces you need to build a blueprint for a strong digital ecosystem #retailer2015 @eretailer
  5. 5. Not Just About The Selfie #retailer2015 @eretailer
  6. 6. Not About Cute Kittens #retailer2015 @eretailer
  7. 7. Nor About Cute Babies #retailer2015 @eretailer
  8. 8. Social Is Really About YOUR Community #retailer2015 @eretailer
  9. 9. #retailer2015 @eretailer
  10. 10. #retailer2015 @eretailer
  11. 11. www.thedigitaldelusion.com/infographics
  12. 12. #retailer2015 @eretailer
  13. 13. A Picture Is Worth 1.3 Billion Users
  14. 14. #retailer2015 @eretailer@doylebuehler
  15. 15. What Channels Are You Going To CHOOSE TO Maximise Your Social Media Activity? #1: ______________________ #2: ______________________ #retailer2015 @eretailer
  16. 16. #retailer2015 @eretailer
  17. 17. Content – What to “Say” On Social • Your “VOICE” • From Content Plan? • To Whom? Persona • Are you delivering your value? • What do they WANT to HEAR? • What Does Your Content LOOK Like?
  18. 18. Defining Your Audience
  19. 19. @doylebuehler #retailer2015 @eretailer
  20. 20. #retailer2015 @eretailer
  21. 21. Performance You Can’t Measure What You Can’t See? #retailer2015 @eretailer
  22. 22. Performance • Baseline – take one – use Google Analytics & Insights • Objectives – what are they • Optimisation – yes, back and forth • KPIs – what are you measuring • ROI – What is it, how?
  23. 23. #retailer2015 @eretailer
  24. 24. INFLUENCE To ACTION • Move your “audience” to your own lists and own pages. • Not just about “engagement” • About INFLUENCE • WIIFM? • NOT just about “Likes”
  25. 25. Management Tools • Schedule Posts – Bufferapp; Hootsuite • Use your relevant Keywords • Follow Your Influencers & Their Followers • Brand Your Own Content – Websites – Logos – How Can They FIND you after the fact #retailer2015 @eretailer
  26. 26. #retailer2015 @eretailer
  27. 27. Find Your Influencers
  28. 28. Reciprocate
  29. 29. Better Than Sliced bread? Create 1% of your own Content Copy & Share 9% [Content] of Your Influencers 90%? Join the conversation – share others, discuss, comment The ‘Magical’ 90/9/1 Social Media Sharing Ratio #retailer2015 @eretailer
  30. 30. Hack The #Hashtag Use 1-2 on Twitter & Facebook 25-30 in Instagram Research: http://www.tagsforlikes.com/ #hashtagsforlikes #love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag
  31. 31. #retailer2015 @eretailer
  32. 32. Last Words On Social? • Not just about “you” and your posts. “Check your ego at the door” • The most successful people on social are those who provide limitless value to others – help, share, ideas, feedback • Not a popularity contest • It’s about YOUR COMMUNITY – and constantly sharing for others
  33. 33. Your Social Media Leadership Challenge
  34. 34. Trust The Process
  35. 35. Questions? Email doyle@thedigitaldelusion.com @doylebuehler #retailer2015 @eretailer
  36. 36. I’m Giving Away A Paperback Copy of My Book on Digital Leadership - “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” For the BEST Question OR Your BIGGEST Challenge of Online Just Tweet! @doylebuehler #ownonline
  37. 37. Online Resources, Checklists & Ideas www.thedigitaldelusion.com/onlineretailer Slide Deck on Slideshare.net bit.ly/doylebuehler18 Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle #retailer2015 @eretailer
  38. 38. http://www.linkedin.com/in/doylebuehler https://www.facebook.com/doyle.buehler http://www.twitter.com/doylebuehler http://www.instagram.com/doylebuehler http://www.youtube.com/user/doylebuehler Please Find & Follow Me On Social
  39. 39. HOT Seat What Is Your Experience With “Social Media”? What Has Happened To You? Email doyle@thedigitaldelusion.com

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