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Wonderful Webinars 
www.thedigitaldelusion.com 
Doyle Buehler 
@doylebuehler
The Tools, The Process, The Knowledge 
Welcome to D-School 
WEBINARS 
• What we’ll cover 
• Why Webinars & Why For Your Bu...
Hello, My Name is… 
Doyle Buehler 
•Business Entrepreneur since 2002 
•MBA (2002, Leadership) 
•2 start-up businesses in t...
3 Simple Steps 
1. The Knowledge 
2. The Process 
3. The Tools
The Knowledge
Why Webinars? 
• Building Your Digital Leadership 
– Influence 
– Authority 
– Knowledge 
• Educating & Informing 
• Conte...
• Strategy – WHY? 
• What are you “about”? 
• What is your value (WIIFM)? 
• How Webinars “fit” across your digital 
ecosy...
What Are YOU Going To “TALK” 
About?
What Do You DO with Your Audience? 
How To Explode Your Content With A 
Webinar? See Slide #24
Your CONTENT Drives 
Your Audience 
• What is YOUR Original Content? 
– Not all sales 
– Your Business Value 
– WIIFM? “Wh...
Are You Missing 67% of 
Your Market? 
• The people that are perfect, ideal clients for 
you can be broken down into the fo...
Why Do People Organise Webinars? 
http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
http://www.on24.com/
http://www.on24.com/
http://www.on24.com/
How To Select A Webinar 
Platform 
1. Webinar software Cost & ROI 
2. Traffic/user capabilities 
3. Session Recording 
4. ...
What Your Webinar 
Platform Needs 
1. Registration or Opt-in Page 
2. Way to Capture Registrations & Emails 
3. Platform 
...
Webinar Platforms 
• ON24 http://www.on24.com/ 
• GotoWebinar/Meeting 
• Anymeeting 
• WebinarJam 
• Google Hangouts 
• Cl...
The Process
NOT just a leads platform, but 
an Education platform
Webinar Structure 
• Focus on Learning/Experience/Information 
• Dynamic 
• Less time “primping” about how awesome 
you ar...
INFLUENCE To ACTION 
• Move your 
attendees to your 
own lists and own 
pages. 
• Not about 
“engagement” 
• About Digital...
Content Process – How TO EXPLODE 
Your Content With a Single Webinar 
1. Run your Webinar 
2. Record video and post to You...
Webinar Mistakes 
1. What is your topic? Did you pick the correct one for your 
audience? 
2. Are you marketing your webin...
The Tools
The Best Tools 
• Social & sharing 
• Q & A 
• Surveys 
• Polling 
• Chats 
• Collaboration 
• White boards
What to Avoid 
• Excessively long webinars 
• All fluff and no substance 
• Not just about sales – about people entering 
...
A Few Last Words 
• Consistently deliver your value 
– Educate 
– Inform 
– Delight 
• Insights – Insights – Insights! 
– ...
Resources 
• http://e3webcasting.com/top-7-webinar-statistics- 
you-should-know/ 
• http://www.socialmediatoday.com/conten...
Download the 
Free eBook NOW 
From 
www.thedigitaldelusion.com/2 
)1 300 681 911 * doyle@TheDigitalDelusion.com www.TheD...
D-School is Coming Soon! 
Stay in touch so you can be the first to get the inside track 
Join My Next Webinar 
Wednesday 
...
What’s Next? 
• Let’s connect! Linkedin, Twitter, Facebook – 
Search ‘Doyle Buehler’ 
• Need any Tips? Please email me wit...
Are Your Ready to 
“Click To Save The World” 
Get your own 7-Point Digital Self- 
Assessment 
http://bit.ly/digitaldiscove...
How To Set up and Run A Webinar for Your Business.
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How To Set up and Run A Webinar for Your Business.

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Webinars, webcasts and screencasts are many things to many different people. Are webinars for your business? The answer may not always be 'yes'.

The fact is, it does work for a lot of businesses; when it is put together and leveraged properly it can really help you grow your audience and leads, as well as build your digital ecosystem.

Ask yourself: are you delivering value and creating an ROI for your business with Webinars? Are you defining your digital leadership with webinars for your business?

Wait. What?!? A webinar on webinars? Yes!

The challenge comes down to how can it work with your business online - for sales, for information, for awareness. Whatever you decide, webinars can help you build ROI into all of your online activities.

Want to know how you can start to make it work for you and your business?

Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Webinars.

For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment by using webinars more effectively.

I will show you these 3 Simple Things:

The Tools you can use to host and use webinars for your audience
The Process to build your sales and leads based activity with webinars
The Knowledge needed to fully connect Webinars with your own digital ecosystem

Questions? Please email me: doyle@thedigitaldelusion.com

Grow Your Business With Webinars.


Download your own digital discovery to measure your digital leadership

http://thedigitaldelusion.com/digital-discovery-self-assessment/

bit.ly/digitaldiscovery

Find out what events are coming up next:

Events page http://thedigitaldelusion.com/digital-delusion-events/

http://bit.ly/events1999

Veröffentlicht in: Kleinunternehmen & Unternehmertum
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How To Set up and Run A Webinar for Your Business.

  1. 1. Wonderful Webinars www.thedigitaldelusion.com Doyle Buehler @doylebuehler
  2. 2. The Tools, The Process, The Knowledge Welcome to D-School WEBINARS • What we’ll cover • Why Webinars & Why For Your Business? • Developing a Strategy & Making It Work • Tools & Resources • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing]
  3. 3. Hello, My Name is… Doyle Buehler •Business Entrepreneur since 2002 •MBA (2002, Leadership) •2 start-up businesses in the online ecommerce consumer market; fastest growing company in Canada; Canadian Innovation Award, multiple US patents. •Educator – teach Commerce, Business Planning & Entrepreneurship •Providing Coaching, Management & Consulting to businesses •Considerable time working on the “inside” of Marketing Agencies, along with major Fortune 500 clients, putting the pieces together.
  4. 4. 3 Simple Steps 1. The Knowledge 2. The Process 3. The Tools
  5. 5. The Knowledge
  6. 6. Why Webinars? • Building Your Digital Leadership – Influence – Authority – Knowledge • Educating & Informing • Content Creation (your content explosion!) • Sales, Leads & Contacts
  7. 7. • Strategy – WHY? • What are you “about”? • What is your value (WIIFM)? • How Webinars “fit” across your digital ecosystem? • Your Content Strategy – WHAT? • Your Stories • Your Value • Conveying your value & stories • Your Customer Personas
  8. 8. What Are YOU Going To “TALK” About?
  9. 9. What Do You DO with Your Audience? How To Explode Your Content With A Webinar? See Slide #24
  10. 10. Your CONTENT Drives Your Audience • What is YOUR Original Content? – Not all sales – Your Business Value – WIIFM? “What’s In It For Me” • Where is your Digital Leadership?
  11. 11. Are You Missing 67% of Your Market? • The people that are perfect, ideal clients for you can be broken down into the following percentages: • 3% - ACTIVELY SHOPPING • 7% - OPEN TO YOU • 30% - AWARE FOR FUTURE • 30% - UNCONSCIOUS • 30% - NO
  12. 12. Why Do People Organise Webinars? http://e3webcasting.com/top-7-webinar-statistics-you-should-know/
  13. 13. http://www.on24.com/
  14. 14. http://www.on24.com/
  15. 15. http://www.on24.com/
  16. 16. How To Select A Webinar Platform 1. Webinar software Cost & ROI 2. Traffic/user capabilities 3. Session Recording 4. Marketing Capabilities 5. Landing page creation 6. Communications & Follow-through 7. Detailed Statistics 8. Other Options – Payment Gateway for Paid session – Integration with existing software – infusionsoft, mailchimp, CRMs, etc.
  17. 17. What Your Webinar Platform Needs 1. Registration or Opt-in Page 2. Way to Capture Registrations & Emails 3. Platform 4. Back-up plan to record webinar 5. Presentation & Creation software 6. Method for “offers” or next steps 7. Follow up with emails/contact
  18. 18. Webinar Platforms • ON24 http://www.on24.com/ • GotoWebinar/Meeting • Anymeeting • WebinarJam • Google Hangouts • Click Meeting
  19. 19. The Process
  20. 20. NOT just a leads platform, but an Education platform
  21. 21. Webinar Structure • Focus on Learning/Experience/Information • Dynamic • Less time “primping” about how awesome you are • Less pitch – more filling
  22. 22. INFLUENCE To ACTION • Move your attendees to your own lists and own pages. • Not about “engagement” • About Digital Leadership & INFLUENCE
  23. 23. Content Process – How TO EXPLODE Your Content With a Single Webinar 1. Run your Webinar 2. Record video and post to Youtube 3. Use the recorded video as a prerecorded webinar 4. Use the recorded video as part of your training program 5. Record (or separate) audio and post as a podcast/audio file on soundcloud.com or itunes 6. Use your presentation and post to Slideshare.com 7. Write a blog post and embed the video, audio and slideshare presentation 8. Use the individual slide images as branded images on your visual social channels – instagram, Facebook, Twitter #9 SHARE! SHARE! SHARE!
  24. 24. Webinar Mistakes 1. What is your topic? Did you pick the correct one for your audience? 2. Are you marketing your webinar? 3. Do you deliver on your promise? 4. Is it just a pitch fest? 5. Is it focused or wandering? 6. Too much information? 7. How is the timing? 8. Is there a reason to stay till the end? 9. Have you tested – EVERYTHING? 10. Did you follow-up
  25. 25. The Tools
  26. 26. The Best Tools • Social & sharing • Q & A • Surveys • Polling • Chats • Collaboration • White boards
  27. 27. What to Avoid • Excessively long webinars • All fluff and no substance • Not just about sales – about people entering your long-term sales funnel • Don’t be boring!
  28. 28. A Few Last Words • Consistently deliver your value – Educate – Inform – Delight • Insights – Insights – Insights! – See what is working and what is not • DON’T HARD SELL – INFLUENCE TO ACTION • Your Value & Your Content? HOW do you deliver it? • Your ROI? WHERE is the Money? Move your fans to your own lists and own pages.
  29. 29. Resources • http://e3webcasting.com/top-7-webinar-statistics- you-should-know/ • http://www.socialmediatoday.com/content/w ebinar-attendee-and-registration-statistics-infographic • http://www.on24.com/resources/resource-center/ • Upcoming Webinar Events http://bit.ly/events1999
  30. 30. Download the Free eBook NOW From www.thedigitaldelusion.com/2 )1 300 681 911 * doyle@TheDigitalDelusion.com www.TheDigitalDelusion.com
  31. 31. D-School is Coming Soon! Stay in touch so you can be the first to get the inside track Join My Next Webinar Wednesday “Website Whimsey” http://bit.ly/websites1999 “Just because everyone can build their own website… doesn’t mean that they should.”
  32. 32. What’s Next? • Let’s connect! Linkedin, Twitter, Facebook – Search ‘Doyle Buehler’ • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me 0413106880 Thank Your For Attending!
  33. 33. Are Your Ready to “Click To Save The World” Get your own 7-Point Digital Self- Assessment http://bit.ly/digitaldiscovery

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