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How To Develop Your Blog
& Content
Welcome!
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
• Ple...
Still Fighting Fires
With “Online”?
Get The Right Tools & Training
#ownonline
What’s Important
Today?
• Content Development
• Your Persona
• Helping Out Your Blog
What Are YOU Going To “TALK”
About?
WHO Are You Talking to?
INFLUENCE To ACTION
• Move your “audience” to your own lists and
own pages.
• Not about “engagement”
• About INFLUENCE
• W...
What is Content?
• Not just a “blog”
– Ebooks, checklists, webinars, videos, web text, images,
infographics, stories, book...
Content – What to Say
• From Content Plan?
• To Whom? Persona
• Are you delivering
your value?
Your CONTENT Drives
Your Audience
• What is YOUR Original Content?
– Not all sales
– Your Business Value
– WIIFM? “What’s ...
#OwnOnline
“Your
CONTENT is
what people
READ about
you when
you’re not
around”
What About Keywords?
• Yes, research!
– https://www.google.com.au/trends/
– https://adwords.google.com/KeywordPlanner
– ht...
Defining Your
Audience
Identify Your Persona
TARGET PERSONA: ________________________________________
Job title/Role: ___________________________...
How to Grow you
Audience With Content?
• Reciprocity – SHARE LIKE COMMENT
– As ‘your’ business & personal profile
• Intere...
How To Launch Your Content Development
Program
• Step 1 – Define Your Persona
• Step 2 – Identify Your Channels – Where IS...
Content Creator Worksheet
Blog Detailer
Blog Template – Part 1
[Main Detailed Title 3-5 keywords]
[Subtitle: 2-3 Sentences]
[URL: Keywords]
What you will learn [I...
Blog Template – Part 2
If you need additional help with this topic on [XYZ], or would like more information,
just send me ...
Blog Template – Part 3
SEO Tags/keywords
[8-12 core keywords specific to this blog article]
Meta Description
[Main Introdu...
Analytics
You Can’t Measure
What You Can’t
See?
Performance
• Baseline – take one – use
Google Analytics or Onsite
• Objectives – what are they
• Optimisation – yes, back...
HOT Seat
What Is Your
Experience With
Blogging? Good?
Bad? Ugly?
Your Homework Notice!
To The BLOG, BATMAN!
Trust The Process
#OwnOnline
Don’t just stand there staring…
The End of The Story?
It’s more about the conversation, the
community, as well as the connections that you
make
The conver...
Where to go for more help?
Slide Deck on Slideshare.net
bit.ly/doylebuehler16
Join The Online Inner Circle Facebook Group:...
Where to go for more help?
• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’ @doylebuehler
• Ne...
Questions?
Email doyle@thedigitaldelusion.com
#OwnOnline
http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
http://...
#OwnOnline
I’m Giving Away A Paperback Copy of My Book
on Digital Leadership…
“The Digital Delusion: How To Overcome The
Misguidance ...
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07
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How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07

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How To Develop Your Blog & Content

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How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Buehler 2015 07

  1. 1. How To Develop Your Blog & Content
  2. 2. Welcome! • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Please type in your questions along the way • Slide deck on Slideshare http://bit.ly/doylebuehler16
  3. 3. Still Fighting Fires With “Online”?
  4. 4. Get The Right Tools & Training #ownonline
  5. 5. What’s Important Today? • Content Development • Your Persona • Helping Out Your Blog
  6. 6. What Are YOU Going To “TALK” About?
  7. 7. WHO Are You Talking to?
  8. 8. INFLUENCE To ACTION • Move your “audience” to your own lists and own pages. • Not about “engagement” • About INFLUENCE • WIIFM? • What Do You Want To Achieve?
  9. 9. What is Content? • Not just a “blog” – Ebooks, checklists, webinars, videos, web text, images, infographics, stories, books, course, training… • Educating Your Audience • Creating awareness of ‘you’ (Profile) • Informing about their “environment” • Focused on YOUR keywords
  10. 10. Content – What to Say • From Content Plan? • To Whom? Persona • Are you delivering your value?
  11. 11. Your CONTENT Drives Your Audience • What is YOUR Original Content? – Not all sales – Your Business Value – WIIFM? “What’s In It For Me” • Where is your Digital Leadership? Your Strategy?
  12. 12. #OwnOnline
  13. 13. “Your CONTENT is what people READ about you when you’re not around”
  14. 14. What About Keywords? • Yes, research! – https://www.google.com.au/trends/ – https://adwords.google.com/KeywordPlanner – http://www.semrush.com/ More so, they distill out as PART of your VALUE statements, Your digital strategy, and your specific content!
  15. 15. Defining Your Audience
  16. 16. Identify Your Persona TARGET PERSONA: ________________________________________ Job title/Role: ____________________________________________ Typical challenge: _________________________________________ Needs Gap: ______________________________________________ Funnel position: __________________________________________ What she cares about: _____________________________________ Place your persona’s picture here and give her a name, to help your content team keep her top-of-mind.
  17. 17. How to Grow you Audience With Content? • Reciprocity – SHARE LIKE COMMENT – As ‘your’ business & personal profile • Interest Followers & Leaders – Key People of Influence in Your Industry • Add YOUR content to the mix – Value from your strategy? – WIIFM? • Be proactive & Outgoing – “ASK” to connect for personal pages – 5 Minutes/day
  18. 18. How To Launch Your Content Development Program • Step 1 – Define Your Persona • Step 2 – Identify Your Channels – Where IS your audience? • Step 3 – Define your Story, Your Goals – The Why, The Value • Step 4 – Develop Your Content Types *BLOG* • Step 5 – Create Your Schedule. STICK with it! • Step 6 – Create Your Content Matrix - Distribute & Dominate • Step 7 – Repurpose, Re-use
  19. 19. Content Creator Worksheet
  20. 20. Blog Detailer
  21. 21. Blog Template – Part 1 [Main Detailed Title 3-5 keywords] [Subtitle: 2-3 Sentences] [URL: Keywords] What you will learn [Introduction content, key bullet points that you will cover] New [company] Blog By [author] [Main Blog Content 200-500 words] [Links to 1 or more previous blogs, written into content, where applicable] [Links to 1 or more external references, where applicable] [1-2 Images, with proper tags, referencing and linking] [Proper close, conclusion, wrap up with “what you have learned, and how to use it”] Thank you for reading!
  22. 22. Blog Template – Part 2 If you need additional help with this topic on [XYZ], or would like more information, just send me a quick email [email address] and I will help you get there. I am always excited to hear from you, and to help you […]. Has this article been helpful? Please comment below or send me an email. I am always excited to hear from people making it happen! What do you find challenging in […]. Ask me now! [Author, website, contact details, main social channels] About [author]: Bio [150-250 words + author photo]
  23. 23. Blog Template – Part 3 SEO Tags/keywords [8-12 core keywords specific to this blog article] Meta Description [Main Introduction: 2-3 sentences, plus…] Find out now in the new blog post about [blog title] by [author, website] Categories [Always select specific blog categories that are related to the actual content]
  24. 24. Analytics You Can’t Measure What You Can’t See?
  25. 25. Performance • Baseline – take one – use Google Analytics or Onsite • Objectives – what are they • Optimisation – yes, back and forth • KPIs – what are you measuring • ROI – What is it, how?
  26. 26. HOT Seat What Is Your Experience With Blogging? Good? Bad? Ugly?
  27. 27. Your Homework Notice! To The BLOG, BATMAN!
  28. 28. Trust The Process #OwnOnline
  29. 29. Don’t just stand there staring…
  30. 30. The End of The Story? It’s more about the conversation, the community, as well as the connections that you make The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.
  31. 31. Where to go for more help? Slide Deck on Slideshare.net bit.ly/doylebuehler16 Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle #OwnOnline
  32. 32. Where to go for more help? • Let’s connect on Twitter, Linkedin, Facebook – Just search ‘Doyle Buehler’ @doylebuehler • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me +61 413 106 880 #OwnOnline
  33. 33. Questions? Email doyle@thedigitaldelusion.com #OwnOnline
  34. 34. http://www.linkedin.com/in/doylebuehler https://www.facebook.com/doyle.buehler http://www.twitter.com/doylebuehler http://www.instagram.com/doylebuehler http://www.youtube.com/user/doylebuehler Please Find & Follow Me On Social
  35. 35. #OwnOnline
  36. 36. I’m Giving Away A Paperback Copy of My Book on Digital Leadership… “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” Just Tweet! @doylebuehler #ownonline

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