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Welcome!
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
• Ple...
•Digital Leadership: How to be at the forefront of
digital transformation
•Entrepreneurship: How to grow a remarkable
onli...
How I spent $250,000+ on a website
#ownonline
What Am I Here To Talk About?
• Talkin’ Bout Visuals & Pictures & Images…
• Help you find the “focus”
• Help you action wh...
What You Will Find Out Today
• What may be holding you back with
social media visuals
• What you can do differently
• How ...
I’m Giving Away A Paperback Copy of My Book on
Digital Leadership - “The Digital Delusion: How To
Overcome The Misguidance...
Not Just About The Selfie
#ownonline @doylebuehler
Not About Cute Kittens
#ownonline @doylebuehler
Nor About Cute Babies
#ownonline @doylebuehler
It’s Not Just About The “Like” –
It’s MORE About the
CONVERSATION
Needed to Build
A
COMMUNITY
INFLUENCE To ACTION
• Move your “audience” to your own lists and
own pages.
• Not just about “engagement”
• About INFLUENC...
The primary problems with Visuals?
…Google and other search engines
can’t “see” pictures nor videos...yet
…Most businesses...
“The use of images, videos, infographics,
presentation and other visuals on all online
digital channels to craft a graphic...
Visual Storytelling?
What Do You Want To
Achieve With Visuals?
• Elicit an EMOTION
• Inspiration
• Aspirations
• Motivations
• Provide VALUE!
A Picture Is Worth 1.3 Billion Users
Pictures From The Start
Visuals are processed 60,000 times faster than
text by the human brain and 90% of information
tran...
Why Use Images?
Source: http://www.socialmediaexaminer.com/5-psychology-tips-to-improve-your-social-media-posts
#1: Images Speak to Viewers
#2: Color Communicates
#3: Words Trigger Action
#4: Emotion Connects
#5: Conversation Engages
8 Key Elements of Visual
Brand Storytelling
1. Design
2. Persona
3. Voice
4. Relevance
5. Personality
6. Story
7. Share Fa...
The BEST Content Visuals?
• Your “VOICE”
• Your Brand
• From Content Plan?
• To Whom? Persona
• Are you delivering your va...
What Types of Visuals To
Create?
• Quote Graphics
• Screen shots
• Inspiration
• Industry Tips
• Infographics
• Visual sto...
@doylebuehler
#retailer2015 @eretailer@doylebuehler
What Channels Are You Going To CHOOSE
TO Maximise Your Social Media Images?
#1: ______________________
#2: _______________...
Why Is Your Audience Important?
• Relevance
• Keywords
Identify Your Persona
TARGET PERSONA: ________________________________________
Job title/Role: ___________________________...
“Your brand
is what
people say
about you
when you’re
not around”
Branding
• About Your Brand (not your baby)
• Not Just a LOGO
• Your Value – Your strategic architecture
• Create alignmen...
Building Your Brand is
SMART
• Creates awareness of what we, as
entrepreneurs stand for.
• Gives us opportunities to becom...
Primary Visuals SEO
• Filename – Keywords
• SEO/Meta Tags (Yoast)
• Description
• Title
• Caption (optional)
• Description...
Hack The
#Hashtag
Use 1-2 on Twitter & Facebook
25-30 in Instagram
Research: http://www.tagsforlikes.com/
#hashtagsforlike...
What Types of Visuals Are You
Using?
Links To Infographics
http://doy.li/1EhfakEhttp://doy.li/1Ehfhgjhttp://doy.li/1Ehfi3L
Visuals – “How To Create” Tools
• http://visual.ly/
• http://vizualize.me/
• http://piktochart.com/
Image Creation Tools
• https://snappa.io/
• http://www.canva.com
• http://www.visme.co/
• Powerpoint (yes, Powerpoint)
• A...
Visuals – “Quote” App Tools
• Type Overlay: http://wordswag.co/
• Type Overlay: http://www.phon.to/
• Type Overlay: Typora...
Other Tools For
Visuals
• Chat Tool To Share http://www.kik.com/
• Hashtags http://www.tagsforlikes.com/
Tools To Create Your Unique Colour Palette
• http://design-seeds.com/
• http://blog.visme.co/color-psychology-in-
marketin...
Image Sources
• https://pixabay.com
• http://www.bigstockphotos.com
• https://unsplash.com/
• http://gratisography.com/
Mobile Visual Creation
Apps
• VSCO Cam – https://vsco.co/vscocam
• After Photo -
https://itunes.apple.com/ca/app/after-pho...
Remember
• Use your branding, consistently in your images
• Use a consistent style, so people know it
comes from you
• Sha...
Your Homework Notice!
Get On To It [Visuals]!
1. I will produce ____ images, every week
2. It will be designed for (persona): ________________
3...
…Just Don’t Become A Dan Bilzerian
HOT Seat
What Is Your
Experience With
Visuals?
Email me doyle@thedigitaldelusion.com
Don’t just stand there staring…
Where to go for more help?
• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’ @doylebuehler
• Ne...
Webinar Resources
Resources & Ideas
www.thedigitaldelusion.com/semrush
Slide Deck on Slideshare.net
bit.ly/doylebuehler20
...
The End of The Story?
It’s more about the conversation, the
community, as well as the connections that you
make through VI...
Thank YOU for
Listening.
Questions?
Email doyle@thedigitaldelusion.com
http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
http://...
Your Social Media Leadership Challenge
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05
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How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05

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Veröffentlicht am

Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.

In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem

Veröffentlicht in: Marketing
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How To Design, Create, and Implement Visuals and Images With Social Media - SEMrush Webinar With Doyle Buehler - 2015 11 05

  1. 1. Welcome! • Admin Stuff • Please type in your questions along the way • Audio/video check? • Screenshots? Yes! [Jing] • Please type in your questions along the way • Slide deck on Slideshare http://bit.ly/doylebuehler20
  2. 2. •Digital Leadership: How to be at the forefront of digital transformation •Entrepreneurship: How to grow a remarkable online ecosystem, business and sales, •Education: Learning the skills of Digital Strategy, Business Planning & Entrepreneurship Hello, I’m Doyle Buehler #OwnOnline
  3. 3. How I spent $250,000+ on a website #ownonline
  4. 4. What Am I Here To Talk About? • Talkin’ Bout Visuals & Pictures & Images… • Help you find the “focus” • Help you action what you need to do • Help you implement
  5. 5. What You Will Find Out Today • What may be holding you back with social media visuals • What you can do differently • How to build a visual blueprint for a strong digital ecosystem on social media through Visuals
  6. 6. I’m Giving Away A Paperback Copy of My Book on Digital Leadership - “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online” For the BEST Question OR Your BIGGEST Challenge of Online Just Tweet! @doylebuehler #ownonline @SEMrush The Book on Digital Leadership for Businesses
  7. 7. Not Just About The Selfie #ownonline @doylebuehler
  8. 8. Not About Cute Kittens #ownonline @doylebuehler
  9. 9. Nor About Cute Babies #ownonline @doylebuehler
  10. 10. It’s Not Just About The “Like” – It’s MORE About the CONVERSATION Needed to Build A COMMUNITY
  11. 11. INFLUENCE To ACTION • Move your “audience” to your own lists and own pages. • Not just about “engagement” • About INFLUENCE • WIIFM? • NOT just about “Likes”
  12. 12. The primary problems with Visuals? …Google and other search engines can’t “see” pictures nor videos...yet …Most businesses don’t know where to start
  13. 13. “The use of images, videos, infographics, presentation and other visuals on all online digital channels to craft a graphical story around your key brand values and offerings ” Visual Storytelling
  14. 14. Visual Storytelling?
  15. 15. What Do You Want To Achieve With Visuals? • Elicit an EMOTION • Inspiration • Aspirations • Motivations • Provide VALUE!
  16. 16. A Picture Is Worth 1.3 Billion Users
  17. 17. Pictures From The Start Visuals are processed 60,000 times faster than text by the human brain and 90% of information transmitted to the brain is visual. Humans evolved over millennia to respond to visual information long before their developed the ability to read text.
  18. 18. Why Use Images? Source: http://www.socialmediaexaminer.com/5-psychology-tips-to-improve-your-social-media-posts
  19. 19. #1: Images Speak to Viewers
  20. 20. #2: Color Communicates
  21. 21. #3: Words Trigger Action
  22. 22. #4: Emotion Connects
  23. 23. #5: Conversation Engages
  24. 24. 8 Key Elements of Visual Brand Storytelling 1. Design 2. Persona 3. Voice 4. Relevance 5. Personality 6. Story 7. Share Factor
  25. 25. The BEST Content Visuals? • Your “VOICE” • Your Brand • From Content Plan? • To Whom? Persona • Are you delivering your value? • What do they WANT to HEAR? • What Does Your Content LOOK Like?
  26. 26. What Types of Visuals To Create? • Quote Graphics • Screen shots • Inspiration • Industry Tips • Infographics • Visual story • Post title Blocks • Collages • Word Art • Post images • Powerpoint & Keynote Slides • Personal Photography • Behind the scenes • Original Designs • Your Brand Essence • Striking! Colours, Scenes • Comparisons • How To… • GIFs
  27. 27. @doylebuehler
  28. 28. #retailer2015 @eretailer@doylebuehler
  29. 29. What Channels Are You Going To CHOOSE TO Maximise Your Social Media Images? #1: ______________________ #2: ______________________ #ownonline @doylebuehler
  30. 30. Why Is Your Audience Important? • Relevance • Keywords
  31. 31. Identify Your Persona TARGET PERSONA: ________________________________________ Job title/Role: ____________________________________________ Typical challenge: _________________________________________ Needs Gap: ______________________________________________ Funnel position: __________________________________________ What she cares about: _____________________________________ Place your persona’s picture here and give her a name, to help your content team keep her top-of-mind.
  32. 32. “Your brand is what people say about you when you’re not around”
  33. 33. Branding • About Your Brand (not your baby) • Not Just a LOGO • Your Value – Your strategic architecture • Create alignment with visuals & Video • Your Pitch & Profile • Assessing & Expressing Your Brand
  34. 34. Building Your Brand is SMART • Creates awareness of what we, as entrepreneurs stand for. • Gives us opportunities to become liked and followed consistently. • Elevates our credibility, because we embrace being ‘out there’ for the world to find. • Allows us to gain trust – which ultimately leads to more business! • It’s NOT just a logo!
  35. 35. Primary Visuals SEO • Filename – Keywords • SEO/Meta Tags (Yoast) • Description • Title • Caption (optional) • Descriptions • ALT text • Image Pages – individual URL • Post as a complete “post”
  36. 36. Hack The #Hashtag Use 1-2 on Twitter & Facebook 25-30 in Instagram Research: http://www.tagsforlikes.com/ #hashtagsforlikes #love #TagsForLikes.com #TagsForLikesApp #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag
  37. 37. What Types of Visuals Are You Using?
  38. 38. Links To Infographics http://doy.li/1EhfakEhttp://doy.li/1Ehfhgjhttp://doy.li/1Ehfi3L
  39. 39. Visuals – “How To Create” Tools • http://visual.ly/ • http://vizualize.me/ • http://piktochart.com/
  40. 40. Image Creation Tools • https://snappa.io/ • http://www.canva.com • http://www.visme.co/ • Powerpoint (yes, Powerpoint) • Awesome Screen Shot (Chrome plugin)
  41. 41. Visuals – “Quote” App Tools • Type Overlay: http://wordswag.co/ • Type Overlay: http://www.phon.to/ • Type Overlay: Typorama • Watermark http://ezywatermark.whizpool.com/
  42. 42. Other Tools For Visuals • Chat Tool To Share http://www.kik.com/ • Hashtags http://www.tagsforlikes.com/
  43. 43. Tools To Create Your Unique Colour Palette • http://design-seeds.com/ • http://blog.visme.co/color-psychology-in- marketing-the-ultimate-guide/ • http://pltts.me/ • https://color.adobe.com/create/color-wheel/
  44. 44. Image Sources • https://pixabay.com • http://www.bigstockphotos.com • https://unsplash.com/ • http://gratisography.com/
  45. 45. Mobile Visual Creation Apps • VSCO Cam – https://vsco.co/vscocam • After Photo - https://itunes.apple.com/ca/app/after-photo- add-caption-text/id640032822?mt=8 • Word Swag http://wordswag.co/
  46. 46. Remember • Use your branding, consistently in your images • Use a consistent style, so people know it comes from you • Share from the social channel/network, as well as from your site
  47. 47. Your Homework Notice!
  48. 48. Get On To It [Visuals]! 1. I will produce ____ images, every week 2. It will be designed for (persona): ________________ 3. My first image will be about: ___________________ 4. My second image will be about: _________________ 5. My first infographic will be about: _______________ 6. I will use (tool) __________ to design my images
  49. 49. …Just Don’t Become A Dan Bilzerian
  50. 50. HOT Seat What Is Your Experience With Visuals? Email me doyle@thedigitaldelusion.com
  51. 51. Don’t just stand there staring…
  52. 52. Where to go for more help? • Let’s connect on Twitter, Linkedin, Facebook – Just search ‘Doyle Buehler’ @doylebuehler • Need any Tips? Please email me with ANY questions doyle@thedigitaldelusion.com • Call me +61 413 106 880 (Australia) • Call me +1 403 616 0273 (Canada/US) #OwnOnline
  53. 53. Webinar Resources Resources & Ideas www.thedigitaldelusion.com/semrush Slide Deck on Slideshare.net bit.ly/doylebuehler20 Join The Online Inner Circle Facebook Group: https://www.facebook.com/groups/onlineinnercircle
  54. 54. The End of The Story? It’s more about the conversation, the community, as well as the connections that you make through VISUALS & IMAGES The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience to SEE.
  55. 55. Thank YOU for Listening. Questions? Email doyle@thedigitaldelusion.com
  56. 56. http://www.linkedin.com/in/doylebuehler https://www.facebook.com/doyle.buehler http://www.twitter.com/doylebuehler http://www.instagram.com/doylebuehler http://www.youtube.com/user/doylebuehler Please Find & Follow Me On Social
  57. 57. Your Social Media Leadership Challenge

×